tumblr the most powerful automotive marketing tool (that nobody's using right)

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JD Rucker

Director of New Media

The Most Powerful Automotive Marketing Tool

(that nobody's using right)

Presenter

JD Rucker

Director of New Media

Office: (774) 538-9338

jrucker@tkcarsites.com

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What Tumblr Can Do

• Rank for your Name

• Support other social media

profiles and properties

• Be a link-building source

• Be your “social hub”

• All of this and more… in 15

minutes a week or less

Tumblr Basics

• Go to Tumblr.com

• Create an account

• Use the dealership name

as your primary blog

• Pick a theme

• Add Twitter

• Start posting

Tumblr Dashboard

Tumblr for Reputation Management

• Reputation starts (and often ends)

on Google

• Google Reviews are the most

important (by a slim margin)

• Page-One results are the next most

important

• Tumblr Ranks

Bridging Reputation and SEO

• ½ - ¾ can be “quick

content”

• Use as much unique

content as possible

• Talk about the dealership,

the area, the OEM, and

the industry

• Nostalgia plays well on

Tumblr

SEO and Link-Building

• Links are “do follow”

• Mix in diverse link sources

• Anchor the links properly

• Use only in unique blog

posts or “quick blurbs”

• Alternative to Twitter for

index-linking

Pro-Tip Time

PRO-TIP

Supporting Other Social Properties

• Venue for videos and

images

• Auto-feed blog posts

• Landing page for Twitter

and Facebook

• Event albums

Social Media Hub

• Learn the system and Tumblr can be

the destination AND the referrer

• Social-News-Friendly

• Pros can build a local “Empire”

15-Minute a Week Plan

• Put it on your calendar 3 days a

week

• Post a video that you made or liked

(check OEM YouTube if necessary)

• Write up a 1-3 paragraph blurb (or

full blog post if you’re up to it) and

schedule for the next day

• Scan a tag or the pages you’re

following for reblog opportunities

• Rinse. Repeat.

Tumblr, Facebook, and More

The 2012 Automotive Social Media

White Paper is Nearly Complete.

Reserve Your Free Copy Today!

http://siteby.tk/asmwp2012

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