trinidad medical aid presentation #2
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7/29/2019 Trinidad Medical Aid Presentation #2
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Trinidad Medical AidDelivering to your doorstep
Arundranath MahaseKerry WilsonNigel GarciaCleve Chadee
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Customer Segment: Interviews with persons who benefit from CDAPand patients that visit public Health Institutions, whose medicationmay not necessary be approved by CDAP.
Value Proposition: Interviews with persons willing to use the service.
Channel: Surveys/ maps / interviews to determine most efficient
modes of transport.
Revenue Model: Interviews with potential customers to determinepayment for such a service. Interviews with Government Officials todetermine their willingness to subsidies such a service.
Trinidad Medical Aid
Testing
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Customer Segment: 40%
Value proposition: 40% Channels: Travel time of over 1 hr.
Revenue: - Less than 50% of persons notwilling to pay for service.
- Government unwillingness tosubsidies.
Trinidad Medical Aid
Test Fail Results
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25 interviews were carried out with potential customers.Of the 25 users, all were interested in such a service.
15 of those said that they were willing to pay for theservice. The average price customers were willing to payfor the service was found to be $20 per delivery. It wasfound, that of the 25 interviewed 20 of them access
Public Health and 15 of them benefiting from CDAP. Conversations were also held with Government officials,
which proved to be favourable, in that they wereinterested in such a venture and would be willing to
support.
Trinidad Medical Aid
Customer Feedback
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Key
PartnersKey
Activities
Value
Proposition
Customer
Relationships
Customer
Segments Ministry of
Health
(Hospitals)
Ministry of Social
Development
(CDAP)
Pharmacies
Public Health
care Facilities
Private MedicalInstitutions
Group Members
Prompt/Efficient Delivery of
Medications to customers
Convenience
Reliability
Saves time and money
Greater productivity
Loyalty
Social Media
Personal interaction
Elderly
Sick/Bedridden persons
without transport
Busy persons
Key Resources Channels Staff/Labor
Location
Transportation/Vehicle
Stationary cost
Delivery by car
Mailboxes
Internet
Cost Structure Revenue Rent
Wages
Transport maintenance
Delivery charge
Fuel charge
The Business Model Canvas
Design for : Trinidad Medical Aid
Original Business Model Canvas
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Key
PartnersKey
Activities
Value
Proposition
Customer
Relationships
Customer
Segments Ministry of Health
Ministry of the People and
Social Development (NIPDEC)
Ministry of Planning and
Sustainable Development
C40 Central Stores
Pharmacies
Processing of customer
requests
Locating of medications
Procurement
Delivery of medications
Convenience
Reliability
Saves time and
money Omits hassles in
Sourcing
Medications.
Loyalty
Social Media
Personal interaction
Patients of Public Health
Institutions
CDAP users outside of
Public Health
institutions.
Public users interested
in the service
Key Resources Channels Staff/Labor
Location
Transportation/Vehicle
Stationary cost
Car pickup / delivery
Motorbike pickup /
delivery
Social Media
Cost Structure Revenue Rent
Wages
Transport maintenance
Fuel
Exclusive Government Contractual Agreement
Special Requests (Disaster Relief etc.)
Non-Govt payments by set fees
The Business Model Canvas
Design for : Trinidad Medical Aid
Business Model Canvas with changes
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TOTAL ADDRESSABLE MARKET- 2,456,826
Patients Visits to Public Health Institutions 2,456,826
CDAP users approx. 68,000.
SERVED AVAILABLE MARKET- 415,464
Patients Visits to District Health Facilities
TARGET MARKET- 103,866
25% Projected Participants
Trinidad Medical Aid
Market Size
Data Gathered from Ministry of Health Full Page Ad 15/09/2013
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Trinidad Medical Aid
Market Size
TOTAL ADDRESSABLE MARKET
SERVED AVAILABLE MARKET
TARGET MARKET
Chart showing market size results
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Trinidad medical aid is a delivery service
business.
Trinidad Medical Aid
Type Business
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Blog of Trinidad Medical Aid
http://www.trinidadmedicalaid.blogspot.com/
http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/http://www.trinidadmedicalaid.blogspot.com/ -
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THANK YOU!
Trinidad Medical Aid
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