trigger creative "brand your band" workshop slides
Post on 28-Nov-2014
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#triggercreative
t: @henrietteweberm:henriette@toothlesstiger.com
www: henrietteweber.com
t: @deepedm:deeped@unitedpower.se
www: digitalpr.se
t: @entapirm:jesper.wallerborg@confetti.se
www: confetti.se
POWERSLIDE
BONANZA
we have to create20 bad ideas 75 minutes!
bit.ly/bad-idea-form#badideagood
Rockb(r)andism
lesson 1:Why should we be a part of your crowd?
Personal Present
Passionate Cool
AuthenticTrustworthyRemarkable
Involvingand with a purpose
BRAND is a PROMISE fulfilled
BRAND is a PROMISE fulfilledBRAND is a PROMISE fulfilledSOCIAL
RELATIONSHIPto be fulfilled
BRAND PURPOSEPASSION & DRIVERS
REASON OF EXISTENCEETHICAL STANCESOCIAL INTENTION
BRAND PURPOSEPASSION & DRIVERS
REASON OF EXISTENCEETHICAL STANCESOCIAL INTENTION
It’s rock’n’roll BABY
POWERSLIDE
EXERCISE#1
bit.ly/bad-idea-form#badideagood
lesson 2: the drummer ain’t the
bassist - baby.
8 zetabytes in 2015
8 zetabytes in 2015
8 zetabytes in 2015
OWNED
OWNED
BOUGHT
OWNED
BOUGHT EARNED
OWNED
BOUGHTEARNED
EVERY CORP A MEDIA Co.
EVERY Fan A MEDIA
90% of word of mouth happens offline.which means that 10 % is happening
online and we can measure everything online!
-what are you waiting for ?
ROCKBAND
POWERSLIDE
EXERCISE#2
how are companies responding to this ?
you don’t have to be like Bono to
make a difference as a brand/band
It’s communication, not marketingDo it yourself
Keep costs downDon’t be afraid
ImproviseIt has to be simple and visual
Tell storiesEnsure the organisation is behind it
No mass distributionBuild on what you have done
It’s communication, not marketingDo it yourself
Keep costs downDon’t be afraid
ImproviseIt has to be simple and visual
Tell storiesEnsure the organisation is behind it
No mass distributionBuild on what you have done
It’s communication, not marketingDo it yourself
Keep costs downDon’t be afraid
ImproviseIt has to be simple and visual
Tell storiesEnsure the organisation is behind it
No mass distributionBuild on what you have done
It’s communication, not marketingDo it yourself
Keep costs downDon’t be afraid
ImproviseIt has to be simple and visual
Tell storiesEnsure the organisation is behind it
No mass distributionBuild on what you have done
OK GO$25Y O NO?-backyard-camera who will film- lots of practice(?)-Handin out dvd's @ concerts
OK GO$25Y O NO?-backyard-camera who will film- lots of practice(?)-Handin out dvd's @ concerts
POWERSLIDE
EXERCISE#3
bit.ly/bad-idea-form#badideagood
show us who you really are
Reinvent your brand
”My drive in life is from this horrible fear of being mediocre.”
Storytelling and Storyliving
1 story, 50 updates, 8 blogposts
30 different ancles3 pressreleases...
text/image/video/sound travels differently...
absolute minimum:text + image
POWERSLIDE
EXERCISE#4
bit.ly/bad-idea-form#badideagood
3,2,1 camera
go!
1. give your phone to the person next to you
(slide in your business card while you’re at it)
2. have them record you telling the best story from your
business
4. take a picture of both of you guys together
3. take the persons phone and make her do the same
(remember to give the phone back in the end ok ?)
Involvement, tribe-building
+ brand activists (ambassadeurs):
Make them believe in something
bigger than you
Speak in manifestos
give more and give
back
Personal present
passionate Something catchy
CoolAuthentic
TrustworthyRemarkable
Involvingand with a purpose
t: @henrietteweberm:henriette@toothlesstiger.com
www: henrietteweber.com
Thank you!
t: @deepedm:deeped@unitedpower.se
www: digitalpr.se
t: @entapirm:jesper.wallerborg@confetti.se
www: confetti.se
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