tribe of five presentation-final
Post on 24-Jan-2017
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Tribe of Five
by: Carrie Chen, Julia Choy and Yvonne Chang
MVP Concept to iOS App
Model
5 People 1 challenge
30 Days
Share/Check in
Keep each other accountable
Process
TestingDesignResearch
• Validate Problem, Need and Design Ideas
• Past User Research • Competitive/
Comparative Analysis
• Goal Setting Behavior Survey
• Persona Development
• Feature Prioritization
• Design Studio • Med-High
Prototype 1 • Med-High
Prototype 2 • Hi-Fi Final
Prototype
Documentation
• Design Studio • Prototype 1 (A/B
Testing) • Prototype 2
• Takeaways • Style Guide • App Map • Prototype 1 -2
Wireflows • Final Prototype
Annotation of Interactions
Research Highlights
10
HabitBull
Stickk
Coach.me
One to One
One to Many
Tech SolutionTribe of Five
Non Tech Solution
Tony Robbins
Motivational Speakers
Personal Coach
Personal Tutor
Personal Trainer
Ted Talks
Competitive/Comparative Landscape
Unique Position Unique Format iOS App Development
Research Highlights
Goal Setting Behavior: 1. Professional (72%)2. Personal growth (69%)
34 respondents
1.Reminders (58%) 2.Accountability (41%)
Methods that help achieve goals:
Problem Statement
People have goals that they want to achieve, but aren’t taking consistent steps to achieve those goals because they are lacking in
motivation, guidance, discipline and accountability and therefore fail.
Accountability, can overcome lack of motivation and discipline.
Personas
17
PAIN POINTS:
Unable to stay motivated to completing tasks and following through on goals. Hates book clubs because they are too strict on book type and meetings.Circle of friends only consist of fellow sales managers
Motivation Recommendations Network ProgressInspiration Sense of Connection
Like to creates to do listsFeels guilty for not finishing non-work related goals.Browses Instagram for cool photos and inspiration.A book enthusiast, but not a regular reader.
BEHAVIORS:
“As a busy, on trend, social newcomer, I want to put more time and effort towards developing myself and finishing personal goals, so that I can further develop my mind and focus on myself versus just my job.”
Kevin is a 28 year old sales manager who just moved to NY from California. He spends a lot of time looking at what’s trending, but is feeling that he needs more focus, especially since small aspects of his life are going by the wayside. His lists of things that he wants to do and learn about keep growing, but he’s not taking any action towards them. He begins to try new things all the time,but he fails at following through because he’s always pursuing the next big thing.
Persona: Personal Growth & Development
Needs inspi rat ion for mot ivat ion to complete tasksRecommendat ions and other perspect ives to broaden h is point of v iewWants to make f r iends and connect ions d i fferent f rom h is current c i rc leWants to see progress towards h is goal
NEEDS:
HOW WE CAN SERVE:
Name: KevinAge: 28Status: SinglePlace: New YorkJob: Sales ManagerGoal: Make new connections and check off something on his To Do l ist.
Name: Ava Age: 40 Status: MarriedPlace: Austin, TXJob:Executive Assistant at an Ad AgencyGoal: Change Careers
16
Took part-time online PM courseUses Reddit as a resourceListens to lots of podcastsUses Excel spreadsheet and Trello to track resources, connections, etc. Weekends are usually spent with the family
BEHAVIORS:
Low motivation and time to focus on her career change. Has difficulty making time to go to networking eventsDissatisfied with current careerCurrently does not have any PM friends/network
PAIN POINTS:
“As a busy working mom who is unsatisfied with her job, I want to put more time and effort towards changing careers so that I can further develop and pursue something that I am passionate about.”
Ava is a 40-year-old mother with a 16-year-old son. She has worked the same position for the same company for the past 8 years. She is often busy at work taking care of menial tasks and continuously sees other people around her being promoted or leaving for other positions. More and more, she is feeling frustrated with the lack of challenging work that she is assigned. Lately, she has been looking for different jobs and careers that she could transition into. She wants to take the next step, but keeps falling short of taking real action due to her lack of knowledge and experience.
Persona: Professional Growth & Development
Someone to motivate her to continue job search & career transitionRead more valuable articles, resources and tipsAttend more networking eventsAdvice from others about her career change
NEEDS:
HOW WE CAN SERVE:
Resources Network Progress Guidance Some Structure Motivation
PersonaAva
• Dissatisfied with current career • Low self-motivation and time, has
difficulty prioritizing • No guidance • No friends/network in PM role or
Tech industry
Austin, TXExecutive Assistant
•Unable to stay motivated to completing tasks and following through on goals.
•Hates too much structure •Social circle consists of work friends
Pain Point Pain Point
Kevin
Sales ManagerNew York
Career change
Build a reading habit
How We Can Serve
Accountability
Dedicated Time Motivation
SupportProgress
Feature Prioritization
ust HaveM Ability to Chat, Ability to Check-in, Chatbot, Progress Bar/Streak T r acking
Should Have Ability to Share (photos, files, links)
Could Have Group Conference Call
Won’t Have Video Sharing, Money Incentives,Consequences, Assigned Leaders in Group, or T ribe Points
Prototype Demo
Before 30 Day Challenge
1. Sign in Stage
2. Day 0
3. Day 11
Start Day 10 Day 20 Day 30Introduction
(3) User Flow Timelines
Sign-in Stage & Day 0
Day 11
Key TakeawaysUser Test 1
A/B Test The flow of Sign in User Focus Tribe Face
We A/B tested tab bar vs. side
drawer menu and tab bar was the
more favored and least confusing
route.
We found it best to provide the users
basic details beforeasking them to sign up with an account
Users were more focused on their
own progress and stats, rather than group stats and
competition
Tribe member images were
associated more with profiles than direct messages.
Key TakeawaysUser Test 2
Tribe Page
We needed to adjust font, sizing
and coloring patterns to adjust
to iOS HIG.
Further conditional requirements / instructions are needed for Sign Up with accounts
as well as Check In page
More people feel the logo of the text should be
clockwise so we changed
directions to reflect this.
Included a count down of
days left in challenge on Tribe page to show more information,
HIG Clockwise Copy & Instruction
30
Design Recommendations
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