trends in trade show design: neuroscience, technology, interactivity

Trends in Trade Show Design: Neuroscience, Technology, Interactivity

Executive Round Table Presentation

Our brains evolved for survival – to focus on ourselves. That Deep Brain still exists in us and determines what we pay attention to.

To get people’s attention, tap into the Deep Brain with experiences that feel all-about-me.

High relevance strengthens use

Technology empowers by giving access to info

High relevance strengthens use

Technology empowers by giving access to infoMobile devices tap into our Deep Brains, causing us to strongly attach to and rely on technology.

The typical mobile phone user checks their phone 150 times a day. – Mary Meeker, KPCB

By the end of this year, there will be more mobile-connected devices than there are people on earth. – Cisco, 2013

High relevance strengthens use

Technology empowers by giving access to info

• Give me what I want when I want it

• Be convenient for me• Engage me

High relevance strengthens use

Technology empowers by giving access to info

• Give me what I want when I want it

• Be convenient for me• Engage me

Our dependence on technology is so strong it alters how we see the world – we except products and experiences to be all-about-me.

Two macro trends strengthen this dynamic – Millennial Prevalence and Big Data.

Millennials came of age with technology and especially depend on it. Their volume is driving brands to provide all-about-me experiences.

Millennial estimated purchasing power today is $13 trillion. – CEB/Iconoculture

By 2025 Millennials will make up 75% of the workforce. – Brian Solis

Netflix House of Cards example illustrating Big Data

Netflix analyzed big data from 37 million subscribers to construct this hit, and it led to a new form of media consumption – binge viewing.

High relevance strengthens use

Technology empowers by giving access to info

• Give me what I want when I want it

• Be convenient for me• Engage me

All-About-Me Event Solutions

Events that win will create all-about-me experiences for all participants – attendees, exhibitors, and sponsors.

• Event Mobile App• Virtual Events• Near Field Communication• Heat Mapping

All-About-Me SolutionsEvent Organizers

• Targeted Messaging thru Social Media

All-About-Me SolutionsExhibitors

• Tech “Eye Candy”: Projection Mapping, Augmented Reality

• Photo Booths

• Second Screen• Flipped Learning• Adaptive Learning Models• Gamified Education

All-About-Me SolutionsEducation

Loretta Hudelot214-445-1292

loretta.hudelot@freemanxp.com@InsightsChick