trend hunting in asia

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The only global creative network for women.

SheSays works to help women further their careers in creative industries through events, conferences,

meetups & mentoring.

> Singapore chapter <

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Thank You

Grace Clapham, Change Entrepreneur, Connector and Eco-System Builder. Connecting the dots.

Cam Schu, Ecommerce Guru and Founding Team Member at online store Luxola.com

Lizi Hamer, Storyteller at SapientNitro.London | USA | Australia | Singapore

Meera Navaratnam, PR Guru at Grayling Asia.Wonderful thinker, brilliant mind.

Ben Lightfoot, CEO McCann Worldgroup Singapore

HelloTara Hirebet, Trend Hunting Guru

Trend Hunting in AsiaQ&A

SheSays Singapore Networking

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How overcrowded cities make us cram MORE inSheSays, May 7, 2014

Tara Hirebet

MAXIMUM

CITIES

#asiacities

WHY DO PEOPLE WANT

TO LIVE IN CITIES ?

WHY DO PEOPLE WANT

TO LIVE IN CITIES ?

#asiacities

#asiacities

LIFESTYLE

PRODUCTIVITY

#asiacities

QUICKIES

#asiacities

SOCIAL MEDIA KILL TIME

LIFESTYLE

PRODUCTIVITY

#asiacities

CULTURAL EXPERIENCE

PRODUCTIVITY

FAITH

PRODUCTIVITY

SOCIAL & NETWORKING

PRODUCTIVITY

CULTURAL EXPERIENCE

PRODUCTIVITY

PRODUCTIVITY

SOCIAL & NETWORKING

PRODUCTIVITY

FAITH

APAC TREND REPORT

CULTURAL QUICKIES

Apps and platforms that allow byte- size cultural and festive

interactions on-the-go for busy urban lifestyles

Duets

Karaoke app allows users to take turns singing (just like they would in real life) and create a shareable video of it

Alipay Virtual Red PacketsChinese e-payment portal (like WorldPay) lets users gift red packets via QR codes

CULTURAL EXPERIENCE

PRODUCTIVITY

PRODUCTIVITY

SOCIAL & NETWORKING

PRODUCTIVITY

FAITH

73% of young Millenial consumers surveyed in China & India want keep their traditional or inherited religious observations,

despite globalization.

- JWT Intelligence, September 2013 -

Asia is home to 62% of the world’s 1.6 billion Muslims, 99% of the world’s 1 billion Hindus and 99% of the world’s 500 million

Buddhists.

- Pew Research Centre, December 2012 -

Urban Qurban / Virtual SacrificeEid app lets you virtually sacrifice meat and distribute it via charitable community partners

Ganpati DarshanOnline portal virtually streams temple ceremonies for those unable to attend them in person

Onlineprasad.comOnline portal lets you select what offering or “prasad” you want to get blessed and sent by same day courier to you

CULTURAL EXPERIENCE

PRODUCTIVITY

PRODUCTIVITY

SOCIAL & NETWORKING

PRODUCTIVITY

FAITH

HYPERTASKING EFFICIENCY in ONE interface

DIGITAL QUICKIES

Single interfaces packed with more and more byte-size

features and functions allowing for hyper-tasking

DATA MESSAGING APP BOOM

WeChatWeChat Vending Machines allow users to buy discounted drinks via new in-app mobile payment feature

WeChat Didi DacheWeChat ties up with Beijing taxi company, to allow booking and payment for taxis via the app. 21 million bookings in a month

LineFeature-crammed, data messaging / social app on speed

Line Daily EnglishSubscribe and get daily English conversation help

Line Snap MovieLine’s version of Vine- short 10 second videos

What overstimulation…?

More for Less = Value

Less is More = Value

US, Europe, Aus/ NZ

Somewhere in here is your ultimate BFF, soulmate, biz partner?

FUCK.

WeChat

Registers over 100 million shakes to hook up with random strangers everyday

WeChat

Drift a bottle message out and you either get a reply ot a starfish “non-reply”

PhewtickRewards you for meeting a new online friend, offline

Privacy and Personal Space is Paramount

US, Europe, Aus/NZ

Used to lack of privacy and personal space

BAND vs Line15 million users vs 173 million

LIFESTYLE

PRODUCTIVITY

#asiacities

SOCIAL MEDIA KILL TIME

QUICKIES

#asiacities

HYPERTASKING EFFICIENCY in ONE interface

Maximum Cramming

THANK YOU!Tara Hirebet

tarahirebet@gmail.com

Tara Hirebet

Q&A

June Event – Audrey Kuah

Enabling Success

Networking tip #307Don't wait around the edges of the room, waiting for someone to approach you.

To get the conversation started, simply walk up to a person or a group, and say, "May I join you" or "What brings you to this event?" or "What was your worst job"

Don't forget to listen intently to their replies. If you're not a natural extrovert, you're probably a very good listener – and listening can be an excellent way to get to know a person.

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