trend assessment final

MOBILE BOOKINGS AND ITS IMPACT ON

THE BUSINESS WORLD

Mallory Schmidt, Gina Schammel and Jill Smith

HISTORICAL OVERVIEW

Ways people booked in the past:

Newspaper ads

Travel agents

CURRENT TREND FOR BOOKING

Mobile Bookings Quicker

Easy to use

87% of population has subscription to mobile device

http://www.youtube.com/watch?v=99KKGgRX1lM

BUSINESSES AND MOBILE BOOKING

Not enough just to have an app

Needs for improvement and adjustment

Many are too slow for fast paced

customers

MOBILE BOOKINGS IMPACTING THE

BUSINESS WORLD.

PRICELINE’S BOOKING.COM Made an application for iPhones, iPods,

iPads, and Androids called Booking.com Tonight App

-allows guests to see openings or special deals at hotels.

-allows guests to see photos, maps, and read reviews. -allows guests to book hotel rooms in a 3 step process;

fill out contact information, give their credit card information, and confirm that it is the correct room.

Priceline’s Booking.com Application

EXPEDIA Just came out with an application for

iPhones in April, 2012. Allows guests to reserve hotel rooms Uses the location system on guests mobile device to

pull up hotels in close proximity to the guest. Once guests begins search they can view a map or a

list of hotel options. Allows guests to take slide show tour via mobile

device. Allows guests to receive details through text

messages after making the reservation

WHAT WE MAY SEE IN THE FUTURE…

Grocery shopping via mobile app. Ordering all groceries from home, paying for

them from home via mobile device. Going to the store to pick up the order.

Ordering food from restaurants via mobile app.

INTERVIEW Timothy Fox,

Director of Customer Print Products

Constant updates on different phones with different apps

Traveling

INTERVIEW CONT. Mobile booking and

booking apps impacting the business landscape

Moving forward

Competitors

FUTURE Expedia, Priceline,

and BookMyShow

Quality vs. Quantity

Continue user friendly features