travelling as a tourist or resident: finding your way online

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

Travelling as a Tourist or Resident..

…finding your way online…

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

http://www.flickr.com/photos/ravages/155595849/ http://creativecommons.org/licenses/by-nc-sa/2.0/

When travellers arrive in a new place…

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

http://www.flickr.com/photos/dramaqueennorma/460701184/http://creativecommons.org/licenses/by-nc-sa/2.0/

…one of their first acts to “ground” themselves isto familiarise themselves with the territory. That might be the landscape, the language, the music, the transport systems, the buildings, the smells, the food, or the people….

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

Unpack this session title...

http://www.flickr.com/photos/practicalowl/482858 http://creativecommons.org/licenses/by-nc/2.0/

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

When the decision is made to develop digitally what organisations and practitioners in the collecting sector need to do is:

Think…

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

Assess the need or desire for this changeArticulate the value it is anticipated this change will bring (tangible or intangible)

Challenge assumptions (within and outside of the organisation) about what people need and wantConsult organisational governance documents and major stakeholders

Review organisational operations, processes and service levels to see what needs attentionReview current and ongoing budget capacity and staff resources and skills

This is a LOT of words…

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

This travel story is an analogy for the impact of decision-making to undertake digital development…

http://www.flickr.com/photos/asmamirza/2599581983/ http://creativecommons.org/licenses/by-nc/2.0/

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

Need

Value

Assumption

Consultation

ReviewReview

Review Review

Review

Review

Review

$$ $$

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Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

- develop an organisational website- make collections discoverable online- undertake an image digitisation project- use social media technologies- design an exhibition website- enabling email research enquiries- redesigning the organisation’s website- taking images of collection items- putting significance statements online- building an online community

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

NeedEngage

CommunicateConnect

ValueParticipationInformation

sharing

AssumptionReaders &

ContributorsContent

ConsultationColleagues Community

Web design Technical

Skills

Practice

Social

Media

Open

Source

Moderation

Process

$$

$

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

WordPress

Blog YouTube

Channel

SlideShare

Account

Ingrid Mason, National Project Manager, Collections Australia Network, Museums Australia, WA, Changing Landscapes, 8 Oct 2009

Outcomes:

Rich content

Community participation

Practitioner expertise

Community outreach

Community engagement

Information sharing

Numbers: Wider exposure Stickier webpages

Web traffic increase Listserv/website link