travel websites visits, men vs women: australia

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Hitwise Data for Web in Travel – Australia

17 February 2012

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Travel related websites have higher visits from Female users than Male users in Australia.

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However in the Airline category, there is the closest parity between males and females compared to the travel-related categories – Are females less likely to search on flights only but more interested in the whole package?

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Top 10 Travel Agencies Websites visited by Female users – Webjet is the top site but Travelzoo tends to have higher Female visits.

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Top 10 Travel Agencies Websites visited by Male users – Kayak has relatively higher Male visits.

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Bridge Pacific is the top website with highest visits from Female users though its share of visits is still relatively low.

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Top 10 Destination & Accommodation Websites visited by Female users – TakeaBreak tends to have higher Female visits

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Top 10 Destination & Accommodation Websites visited by Male users – ExploreOz.com has a slightly higher Male visits

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Top 10 Cruises Websites visited by Female users – Cruise Critic Message Boards tends to have higher Female visits

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Top 10 Cruises Websites visited by Male users – Royal Caribbean International has a slightly higher Male visits

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iCruise.com is the top cruise website with highest visits from Female users

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Top 10 Airlines Websites visited by Female users – Tiger Airways has a higher Female visits

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Top 10 Airlines Websites visited by Male users – Cathay Pacific has a higher Male visits

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Appendix

§  Segmented Visits - share of visits to a website by female users in the category

§  Segmented Rate - percentage of female users' visit out of the overall share of visits of a website in the category

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