travel & tourism economic impact phils
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2010Philippines
TRAVEL & TOURISMECONOMIC IMPACT
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CHAIRMAN:
Geoffrey J W Kent
Chairman & CEO
Abercrombie & Kent
VICE CHAIRMEN:
Edouard Ettedgui
Group Chief Executive
Mandarin Oriental Hotel Group
Maurice Flanagan CBE
Executive Vice Chairman
Emirates Airline & Group
Michael Frenzel
Chairman of the Executive Board
TUI AG
Mark Harms
Chairman & CEO
Global Leisure Partners LLP
Stephen P Holmes
Chairman, President & CEO
Wyndham Worldwide
Manfredi Lefebvre DOvidio
Chairman
Silversea Cruises
Brett Tollman
President
The Travel Corporation
EXECUTIVE COMMITTEE:
Marilyn Carlson Nelson
Chairman
Carlson
Alex Christou
Managing Partner
Accenture
Jeff Clarke
President & CEO
Travelport
Andrew Cosslett
CEO
InterContinental Hotels
Group PLC
Qiang Duan
Chairman
Beijing Tourism Group
Sebastin Escarrer
Vice Chairman & CEO
Sol Meli
Manuel Fernando Esprito Santo
Chairman
Esprito Santo Tourism
Edward P Gilligan
Vice Chairman
American Express Company
Pansy Ho
Managing Director
Shun Tak Holdings Limited
Hubert JolyPresident & CEO
Carlson
Richard R Kelley
Chairman
Outrigger Enterprises Group
Tom Klein
Group President
Sabre Travel Network &
Sabre Airline
Executive Vice President
Sabre Holdings
Gerald Lawless
Executive Chairman
Jumeirah Group
J W Marriott, Jr
Chairman & CEO
Marriott International, Inc
Alan Parker CBE
Chief Executive
Whitbread plc
Gilles Plisson
CEO
Accor
Charles Petruccelli
President Global Travel Services
American Express Company
Christopher Rodrigues CBE
Chairman
VisitBritain
Jeffrey C Rutledge
Chairman & CEO
Travel Guard Worldwide, Inc
Jyotsna Suri
Chairperson & Managing Director
Bharat Hotels Ltd
Jonathan M Tisch
Chairman & CEO
Loews Hotels
GLOBAL MEMBERS:
Talal Al Bahar
Chairman & Managing Director
IFA Hotels & Resorts
Mohammed Al Habbai
CEO
Dubailand
Ted J Balestreri
Chairman & CEO
Cannery Row Company
Fabio Barbosa
CEO
Grupo Santander Brazil
Simn P Barcel
Chairman & CEO
Barcel Hotels & Resorts
Raymond Bickson
Managing Director
Taj Hotels, Resorts and Palaces
Giorgio Boscolo
CEO
Boscolo Group
Rattawadee Bualert
President
lebua Hotels & Resorts Co, Ltd
Gabriele Burgio
President & CEONH Hoteles
Chris J Cahill
COO
Fairmont Raffles Hotels
International
Jim Compton
Executive Vice President, Marketing
Continental Airlines
Tony Fernandes
Group Chief Executive Officer
AirAsia
Frank Fiskers
President & CEOScandic Hotels
Mark P Frissora
Chairman and CEO
The Hertz Corporation
Naresh Goyal
Chairman
Jet Airways India Ltd
Arthur de Haast
Global Chief Executive Officer
Jones Lang LaSalle Hotels
James Hogan
CEO
Etihad Airways
Raimund Hosch
President & CEO
Messe Berlin GmbH
Miltos Kambourides
Managing Partner
Dolphin Capital Partners
Gary L Kessler
President & CEO
Carey International Inc
Dara Khosrowshahi
President & CEO
Expedia Inc
Sir Nigel Knowles
Joint CEODLA Piper
Ali Kolaghassi
Vice Chairman & CEO
Saraya Holdings
RK Krishna Kumar
Vice Chairman
Taj Hotels, Resorts & Palaces
Jabu Mabuza
CEO
Tsogo Sun Group
Luis Maroto
Deputy CEO
Amadeus IT Group SA
Yunxin Mei
President
Beijing Tourism Group
Richard Mortimore
Managing Director
Reed Travel Exhibitions
Geoff Muirhead CBE
Group Chief Executive
The Manchester Airports Group
Hamza Mustafa
CEO
Istithmar Hospitality & Real
Estate Business
Christopher J NassettaPresident & CEO
Hilton Worldwide
Jerry Noonan
Consultant
Spencer Stuart
Deepak Ohri
Chief Executive Officer
lebua Hotels & Resorts Co, Ltd
Frits D van Paasschen
President & CEO
Starwood Hotels & Resorts
Worldwide Inc
Andy PayneManaging Director
Wilderness Safaris
Jean Gabriel Prs
President & CEO
Mvenpick Hotels & Resorts
Dionsio Pestana
Chairman
Group Pestana
Fernando Pinto
CEO
TAP Portugal
Bob Puccini
CEO
The Puccini Group
David Radcliffe
Chief Executive
Hogg Robinson Group
Jay Rasulo
Chairman
Walt Disney Parks and Resorts
Marty Salfen
General Manager
Global Travel &
Transportation Industry
IBM
Per Setterberg
CEO
Global Refund Group
Jasminder Singh
Chairman & CEO
Radisson Edwardian Hotels
Jeff Smisek
Chairman, President & CEO
Continental Airlines
Khalid A bin Sulayem
Director General
Dubai Department of Tourism and
Commerce Marketing
Hiromi Tagawa
President & CEO
JTB Corp
Yassin K Talhouni
CEO
Zara Investment Holding Co Ltd
Jaume Tpies
President
Relais & Chteaux
Robin Tauck
President
R Tauck & Partners LLC
Matthew D Upchurch
CEO
Virtuoso
Michel Vauclair
Senior Vice President
Global Asset Management
Oxford Properties Group
Philip Wolf
President & CEO
PhoCusWright, Inc
Valdimir Yakushev
Managing Partner
S-Group Capital Management
Tim Zagat
Co-Founder, Co-Chair & CEO
Zagat Survey LLC
HONORARY MEMBERS:
Andr Jordan
Chairman
Andr Jordan Group
Jonathan S Linen
Adviser to the Chairman
American Express Company
Lord Marshall of Knightsbridge
Chairman
Pirelli UK plc
Sir Frank Moore, AO
Chairman
FT Moore P/L
Frank Olson
Retired Chairman of the Board
The Hertz Corporation
Grard Plisson
Co-Chairman, Supervisory Board
Accor
Carl Ruderman
Chairman
Universal Media
Tommaso Zanzotto
President
TZ Associates Ltd
CHAIRMAN EMERITUS:
James D Robinson III
General Partner
RRE Ventures
WTTC Chairman (1990-1994)
IMMEDIATE PAST CHAIRMAN:
Vincent A Wolfington
Chairman
Global Alliance Advisors LLC
WTTC Chairman (2004-2007)
FORMER CHAIRMEN:
Sir Ian Prosser
Retired Chairman
InterContinental Hotels
Group PLC
WTTC Chairman (2001-2003)
Harvey Golub
Non-Executive Chairman
AIG Inc
WTTC Chairman (1996-2001)
Robert H Burns
Chairman
Robert H Burns Holdings Limited
WTTC Chairman (1994-1996)
PRESIDENT & CEO:
Jean-Claude Baumgarten
9 February 2010
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THE WORLD TRAVEL & TOURISM COUNCIL (WTTC), WHICHIS THE BUSINESS LEADERS FORUM FOR TRAVEL & TOURISM,
HAS SPENT 20 YEARS DEVELOPING ITS ECONOMIC IMPACT
RESEARCH FOR THE BENEFIT OF TRAVEL & TOURISM DECISION-
MAKERS WHETHER IN THE PRIVATE OR PUBLIC SECTOR.
THIS COMPREHENSIVE RESEARCH USES THE FRAMEWORK OF
TOURISM SATELLITE ACCOUNTS.
Since full Tourism Satellite Accounts (TSAs) take considerable time and resources to develop,WTTC produces simulated TSAs on an annual basis, covering 181 countries, in order to provide
reliable and comparable information to assess Travel & Tourisms current and likely future
contribution to economic activity and employment. Timeliness is one of the main strengths of
our research. In the critical post-crisis recovery phase currently underway, it can inform and help
drive urgent policy-making and investment decisions.
Our 2010 research, again produced in co-operation with Oxford Economics, assesses the economic impact of
Travel & Tourism for the 181 countr ies, as well as for the world overall. It measures spending on Travel & Tourism
by households, businesses, governments, overnight and same-day visitors, in order to capture fully the economic
contribution of both domestic and international tourism, thereby quantifying Travel & Tourisms contribution to
gross domestic product (GDP) and employment.
In line with the trend in other sectors in 2009, Travel & Tourism activity was hit hard by the credit and housing
market collapses experienced in many countries, with households cutting back on leisure travel and corporations
reducing business travel budgets. The impact on Travel & Tourism investment was also significant. Yet even though
Travel & Tourism activity was so depressed, it still employed over 235 million people across the world last year,
generating 9.4% of global GDP.
Although there are signs that the global economy has moved into a recovery phase, we are expecting the pick-up
in developed economies a key source of Travel & Tourism Demand in the short term to be gradual, with both
corporations and households continuing to reconsider travel plans and to limit expenditure.
Nevertheless, despite the current blip in growth trends, our research confirms that prospects for the longer term
remain positive. Over the next ten years, Travel & Tourism will continue to grow in importance as one of the
worlds highest-priority sectors and employers.
Emerging economies will of course be the main engines of our forecast growth, both in terms of domestic and
international Travel & Tourism. But an increasing focus on leisure in developed economies should stimulate
travel demand, even in mature markets, boosted by industry innovation in creating new sustainable products and
services.
In anticipation of these better times ahead, we are delighted to present you with the 2010 Executive Summary
of WTTCs Travel & Tourism: Economic Impact.
1
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CONTENTS
Key Facts at a Glance 3
Summary Economic Impact and Real Growth 4
Summary Tables 6
Concepts & Structure 7
Travel & Tourism Satellite Account
Gross Domestic Product 8
Employment 9
Satellite Account Tables 10
Ranking and Range 12
General Macroeconomic Indicators 12
THE ECONOMIC IMPACT OF TRAVEL & TOURISM
USE OF MATERIAL IS AUTHORISED, PROVIDED SOURCE IS ACKNOWLEDGED
1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK
TEL: +44 (0) 20 7481 8007. FAX: +44 (0) 20 7488 1008. EMAIL: enquiries@wttc.org. www.wttc.org2
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2010 10-year
trendGross Domestic Product (GDP)
6.9%
Growth0.4%
Employment8.6%
Visitor Exports6.3%
Investment10.9%
World ranking (out of 181 countries)50 15
ABSOLUTE GROWTHsize forecast
Ranking in Southeast Asia (out of 11 countries)6 3
ABSOLUTE GROWTHsize forecast
Direct Industry T&T Economy as a whole Direct Industry T&T Economy as a whole
PHILIPPINES
KEY FACTS AT A GLANCE2010 TRAVEL & TOURISM ECONOMIC RESEARCH
The contribution of Travel & Tourism to Gross Domestic Product (GDP) is
expected to rise from 6.9% (PHP580.1bn or US$12.0bn) in 2010 to 7.9%
(PHP1,686.4bn or US$28.0bn) by 2020.
Real GDP growth for the Travel & Tourism Economy is expected to be 0.4% in
2010 and to average 6.8% per annum over the coming 10 years.
Travel & Tourism Gross Domestic Product
126
9
RELATIVEcontribution to national economy
Travel & Tourism investment is estimated at PHP129.6bn, US$2.7bn or 10.9% of
total investment in 2010. By 2020, this should reach PHP394.7bn, US$6.6bn or
11.8% of total investment.
(2000 constant US$bn) ('000 jobs)
1-2 QUEEN VICTORIA TERRACE, SOVEREIGN COURT, LONDON E1W 3HA, UK
The contribution of the Travel & Tourism Economy to employment is expected to
rise from 8.6% of total employment, 3,070,000 jobs or 1 in every 11.6 jobs in 2010,
to 8.8% of total employment, 4,008,000 jobs, or 1 in every 11.3 jobs by 2020.
TEL: +44 (0) 20 7481 8007 . FAX: +44 (0) 20 7488 1008 . enquiries@wttc.org . www.wttc.org
PHILIPPINES
Travel & Tourism Employment
PHILIPPINES
RELATIVEcontribution to national economy
Export earnings from international visitors are expected to generate 6.3% of total
exports (PHP177.1bn or US$3.7bn) in 2010, growing (nominal terms) to
PHP624.6bn or US$10.4bn (5.7% of total) in 2020.
2010 World Travel & Tourism Council
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2005 2006 2007 2008 2009 2010 2015 2020
0
2
4
6
8
10
12
14
16
18
2005 2006 2007 2008 2009 2010 2015 2020
3
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PHP 240 bn 1,095,000(US$5bn) jobs, representing 3.1%
equivalent to 2.9% of total GDP of total employment
PHP 580 bn 3,070,000(US$12bn) jobs, representing 8.6%
equivalent to 6.9% of total GDP of total employment
PHP 231 bn PHP 130 bn(US$5bn) (US$3bn)
equivalent to 9.1% of total exports equivalent to 10.9% of total investment
PHP 32 bn(US$1bn)
equivalent to a 3.6% share
ECONOMIC IMPACT
Direct Industry Employment
Economy GDP Economy Employment
IN 2010 PHILIPPINES' TRAVEL & TOURISM IS EXPECTED TO GENERATE
PHP580BN (US$12BN) OF ECONOMIC ACTIVITY (GDP). THE INDUSTRY'S
DIRECT IMPACT INCLUDES:
HOWEVER, SINCE TRAVEL & TOURISM TOUCHES ALL SECTORS OF THE
ECONOMY, ITS REAL IMPACT IS EVEN GREATER. PHILIPPINES' TRAVEL &
TOURISM ECONOMY DIRECTLY AND INDIRECTLY ACCOUNTS FOR:
Direct Industry GDP
Exports, Services & Merchandise Capital Investment
Government Expenditure
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REAL GROWTH
0.8 % -0.1 %
0.4 % -0.4 %
6.5 % 2.9 %
6.8 % 2.7 %
7.1 % 8.8 %
7.3 % 3.7 %
Visitor Exports - Travel & Tourism
Government Expenditure - Travel & Tourism
to PHP240bn (US$5bn) to 1,095,000 jobs
to PHP580bn (US$12bn) to 3,070,000 jobs
IN 2010, TRAVEL & TOURISM IN PHILIPPINES IS FORECAST TO SEE REAL
DECLINE/GROWTH OF:
Capital Investment - Travel & Tourism
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
Economy GDP Economy Employment
Direct Industry GDP Direct Industry Employment
to PHP395bn (US$7bn) in 2020 to PHP69bn (US$1bn) in 2020
OVER THE NEXT TEN YEARS, PHILIPPINES' TRAVEL & TOURISM ISEXPECTED TO ACHIEVE ANNUALISED REAL GROWTH OF:
to PHP1,686bn (US$28bn) in 2020 to 4,008,000 jobs in 2020
to PHP2,353bn (US$39bn) in 2020 to PHP625bn (US$10bn) in 2020
to PHP682bn (US$11bn) in 2020 to 1,456,340 jobs in 2020
Demand - Travel & Tourism
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SUMMARY TABLES
ESTIMATES AND FORECASTS
2010
PHPbn PHPbn
Personal Travel & Tourism 306.8 5.1 0.2 830.1 5.5 6.0
Business Travel 85.9 1.0 -4.7 226.8 1.1 5.7
Government Expenditures 31.7 3.6 4.2 69.3 3.7 3.7
Capital Investment 129.6 10.9 -4.2 394.7 11.8 7.3
Visitor Exports 177.1 6.3 6.3 624.6 5.7 8.8
Other Exports 53.5 1.9 12.0 207.6 1.9 9.9
T&T Demand 784.6 6.9 1.1 2,353.1 7.4 7.1
Direct Industry GDP 240.1 2.9 0.8 682.4 3.2 6.5
T&T Economy GDP 580.1 6.9 0.4 1,686.4 7.9 6.8
Direct Industry Employment3
1,095.0 3.1 -0.1 1,456.3 3.2 2.9T&T Economy Employment3 3,070.0 8.6 -0.4 4,007.8 8.8 2.7
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs
US$bn US$bn
Personal Travel & Tourism 67.8 7.0 1.0 176.6 7.2 6.3
Business Travel 24.0 1.4 -2.9 62.5 1.5 5.9
Government Expenditures 10.4 5.7 4.6 27.4 6.7 4.5
Capital Investment 46.0 10.5 -0.7 140.2 11.0 7.3
Visitor Exports 67.5 6.1 2.9 164.5 5.6 6.7
Other Exports 27.8 2.5 5.6 71.8 2.5 7.4
T&T Demand 243.6 9.0 1.5 643.1 9.1 6.6
Direct Industry GDP 59.0 3.5 0.3 143.6 3.3 5.9
T&T Economy GDP 164.9 9.7 0.8 431.6 10.0 6.3
Direct Industry Employment3 8,230.6 3.0 -0.8 10,598.0 3.2 2.6
T&T Economy Employment3 22,581.3 8.1 -1.1 29,401.8 8.8 2.7
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%);3'000 jobs
WORLDWIDE US$bn US$bn
Personal Travel & Tourism 3,111 8.4 1.6 5,793 8.8 4.1Business Travel 819 1.3 -1.8 1,589 1.4 4.3
Government Expenditures 436 3.8 2.6 744 4.0 3.1
Capital Investment 1,241 9.2 -1.7 2,757 9.4 5.3
Visitor Exports 1,086 6.1 0.9 2,160 5.2 5.2
Other Exports 850 4.8 5.9 1,908 4.5 6.5
T&T Demand 7,543 9.4 1.1 14,950 9.5 4.7
Direct Industry GDP 1,986 3.2 0.7 3,650 3.2 4.0
T&T Economy GDP 5,751 9.2 0.5 11,151 9.6 4.4
Direct Industry Employment3 81,913 2.8 -0.1 104,740 3.2 2.5
T&T Economy Employment3 235,758 8.1 -0.3 303,019 9.2 2.5
12010 real growth adjusted for inflation (%);
22011-2020 annualised real growth adjusted for inflation (%);
3'000 jobs
Growth2
% of total
% of total
Growth1 Growth2
Growth2
2010
% of total
2020
2020
% of totalGrowth1
% of total Growth12020
PHILIPPINES % of total
SOUTHEAST ASIA
2010
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CONCEPTS & STRUCTURE
Philippines'Travel & Tourism Demand ofPHP784.6bn in 2010
less imported goods and services(including Travel & Tourismspending abroad) of PHP204.6bn...
...equals Travel & Tourism EconomyGDP of PHP580.1bn...
Direct industry GDP T&T Economy GDP
...and supports 3,070,000 jobsacross Philippines
Direct industry Employment T&T Economy Employment
PHILIPPINES
Travel & Tourism Economy GDP in 2010
PHILIPPINES
Travel & Tourism Employment in 2010
In order to quantify the economic impact of Travel & Tourism, we use the framework of a Tourism Satellite Account
(TSA). Our estimates are based on demand-side analysis of Travel & Tourism's impact on economic activity, since
the sector does not produce or supply a homogeneous product or service like traditional industries (agriculture, electronics,
steel, etc).
Travel & Tourism Demand in 2010
PHILIPPINES
P erso na l T &T - 39. 10 % B usi nes s T &T - 10. 95 %
Gov't Expenditures - 4.04% Capital Investment - 16.51%
V is it or Exp or ts - 22. 57% O th er Ex po rt s - 6. 82%
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GROSS DOMESTIC PRODUCT
PHILIPPINES PHILIPPINES
Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$bn) (real growth, %)
SOUTHEAST ASIA PHILIPPINES v REGION
Travel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$bn) (real growth variance, %)
WORLDWIDE PHILIPPINES v WORLDWIDETravel & Tourism Gross Domestic Product Travel & Tourism Economy GDP
(2000 constant US$bn) (real growth variance, %)
WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy GDP % of total GDP Travel & Tourism Economy GDP Annualised, %
1 31 Cambodia 18.4 1 China 9.0
2 44 Thailand 13.9 8 Thailand 7.9
3 48 Malaysia 13.4 12 Vietnam 7.3
4 54 Vietnam 12.4 15 Philippines 6.8
5 68 Australia 10.6 40 Indonesia 6.0
6 81 China 9.2 47 Sri Lanka 5.8
7 98 Singapore 8.1 63 Singapore 5.4
8 106 Indonesia 7.7 72 Cambodia 5.1
9 110 Sri Lanka 7.5 102 Malaysia 4.6
10 126 Philippines 6.9 122 Australia 4.2
Direct Industry GDP T&T Economy GDP
Direct Industry GDP T&T Economy GDP
WORLD
Direct Industry GDP T&T Economy GDP
TRA
VEL&TOUR
ISMSATELLIT
EACCOUNT
Philippines' T&T Direct Industry is expected to contribute 2.9% to Gross Domestic Product (GDP) in 2010 (PHP240.1bn
or US$5.0bn), rising in nominal terms to PHP682.4bn or US$11.3bn (3.2% of total) by 2020. The T&T Economy
contribution (% of total) should rise from 6.9% (PHP580.1bn or US$12.0bn) to 7.9% (PHP1,686.4bn or US$28.0bn) in this
same period.
COUNTRY
REGION
0
1
2
3
4
5
6
7
8
9
10
2005 2006 2007 2008 2009 2010
0
20
40
60
80
100
120
2005 2006 2007 2008 2009 2010
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
2005 2006 2007 2008 2009 2010
-20
-15
-10
-5
0
5
10
15
20
25
1990 1995 2000 2005 2010 2015 2020
-25
-20
-15
-10
-5
0
5
10
15
1990 1995 2000 2005 2010 2015 2020
-25
-20-15
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015 2020
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EMPLOYMENT
PHILIPPINES PHILIPPINES
Travel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth, %)
SOUTHEAST ASIA PHILIPPINES v REGION
Travel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth variance, %)
WORLDWIDE PHILIPPINES v WORLDWIDETravel & Tourism Employment Travel & Tourism Economy Employment
('000 Jobs) (real growth variance, %)
WTTC League Table Extract 2010 WTTC League Table Extract 10-Yr Real Growth
Travel & Tourism Economy Employment % of total emp Travel & Tourism Economy Employment Annualised, %
41 Cambodia 14.3 14 Thailand 4.1
53 Australia 12.5 19 China 4.0
57 Malaysia 11.9 64 Singapore 2.7
64 Thailand 10.4 65 Philippines 2.7
73 Vietnam 9.9 74 Malaysia 2.6
89 Philippines 8.6 90 Australia 2.3
99 China 7.7 94 Indonesia 2.3
119 Indonesia 6.3 99 Vietnam 2.2
120 Singapore 6.3 137 Cambodia 1.5
124 Sri Lanka 6.2 140 Sri Lanka 1.4
Direct Industry jobs T&T Economy jobs
Philippines' 1,095,000 T&T Direct Industry jobs account for 3.1% of total employment in 2010 and are forecast to total
1,456,000 jobs or 3.2% of the total by 2020.The contribution of the Travel & Tourism Economy to employment is
expected to rise from 8.6% of total employment, 3,070,000 jobs or 1 in every 11.6 jobs in 2010, to 8.8% of total
employment, 4,008,000 jobs, or 1 in every 11.3 jobs by 2020.
Direct Industry jobs T&T Economy jobs
Direct Industry jobs T&T Economy jobs
TRA
VEL&TOUR
ISMSATELLIT
EACCOUNT
COUNTRY
REGION
WORLD
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
2005 2006 2007 2008 2009 2010
-15
-10
-5
0
5
10
15
20
25
30
1990 1995 2000 2005 2010 2015 2020
0
5,000
10,000
15,000
20,000
25,000
30,000
2005 2006 2007 2008 2009 2010
-15
-10
-5
0
5
10
15
20
1990 1995 2000 2005 2010 2015 2020
0
50,000
100,000
150,000
200,000
250,000
300,000
2005 2006 2007 2008 2009 2010-20
-15-10
-5
0
5
10
15
20
25
1990 1995 2000 2005 2010 2015 2020
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SATELLITE ACCOUNT TABLESPHILIPPINES
Travel & Tourism - PHPbn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 187.5 202.2 225.6 268.9 288.0 306.8 830.1
Business Travel & Tourism 98.2 84.6 74.1 84.4 84.9 85.9 226.8
Corporate 90.9 78.2 68.5 78.5 78.6 79.5 211.0
Government 7.3 6.4 5.6 6.0 6.3 6.5 15.8
Government Expenditures - Individual 5.6 6.3 7.1 7.8 8.7 9.6 21.0
Visitor Exports 151.6 206.0 254.2 221.7 156.7 177.1 624.6
Travel & Tourism Consumption 442.9 499.2 561.0 582.8 538.2 579.4 1,702.6
Government Expenditures - Collective 12.9 14.6 16.2 17.9 19.9 22.1 48.3
Capital Investment 98.7 106.4 121.6 133.0 127.2 129.6 394.7
Other Exports 64.2 60.2 58.8 64.1 45.0 53.5 207.6
Travel & Tourism Demand 618.7 680.4 757.6 797.7 730.4 784.6 2,353.1
Travel & Tourism Direct Industry
Employment ('000) 1,185.9 1,251.0 1,292.3 1,175.0 1,096.3 1,095.0 1,456.3
Gross Domestic Product 190.8 223.7 249.5 243.7 224.1 240.1 682.4
Travel & Tourism Economy
Employment ('000) 3,333.2 3,402.9 3,481.1 3,267.8 3,082.2 3,070.0 4,007.8
Gross Domestic Product 469.8 530.7 587.3 590.2 543.7 580.1 1,686.4
Travel & Tourism Accounts
as % of National Accounts 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 5.0 4.8 4.9 5.1 5.1 5.1 5.5
Government Expenditures 3.5 3.5 3.6 3.6 3.6 3.6 3.7
Capital Investment 12.6 12.6 12.4 12.2 11.4 10.9 11.8
Visitor & Other Exports 8.8 9.8 11.5 11.0 9.2 9.1 8.4
Travel &Tourism Imports 5.0 4.9 5.7 6.7 7.3 7.0 6.2
Travel & Tourism Direct Industry
Employment 3.7 3.8 3.9 3.4 3.1 3.1 3.2
Gross Domestic Product 3.5 3.7 3.8 3.3 2.9 2.9 3.2
Travel & Tourism Economy
Employment 10.3 10.4 10.4 9.6 8.8 8.6 8.8
Gross Domestic Product 9 8.8 8.8 8.0 7.1 6.9 7.9
Travel & Tourism Real Growth
(per annum except 2020 =
10-year annualised) 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 2.6 2.5 8.4 10.8 4.6 0.2 6.0
Business Travel & Tourism -2.2 -18.1 -14.9 5.9 -1.9 -4.7 5.7
Government Expenditures 1.2 7.0 8.3 2.3 9.0 4.2 3.7
Capital Investment 4.5 2.5 11.0 1.7 -6.5 -4.2 7.3
Visitor Exports 6.3 29.1 19.9 -18.9 -30.9 6.3 8.8
Other Exports 7.9 -10.9 -5.1 1.4 -31.5 12.0 9.9
Travel & Tourism Consumption 2.7 7.1 9.2 -3.4 -9.8 1.3 6.9
Travel & Tourism Demand 3.4 4.5 8.2 -2.1 -10.6 1.1 7.1
Travel & Tourism Direct Industry
Employment -0.2 5.5 3.3 -9.1 -6.7 -0.1 2.9
Gross Domestic Product 2.4 11.4 8.4 -9.2 -10.2 0.8 6.5
Travel & Tourism Economy
Employment 0.0 2.1 2.3 -6.1 -5.7 -0.4 2.7Gross Domestic Product 2.7 7.4 7.6 -6.6 -10.0 0.4 6.8
E - Estimate; F - Forecast
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SATELLITE ACCOUNT TABLESPHILIPPINES
Travel & Tourism - US$ bn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 3.4 3.9 4.9 6.1 6.1 6.4 13.8
Business Travel & Tourism 1.8 1.7 1.6 1.9 1.8 1.8 3.8
Corporate 1.7 1.5 1.5 1.8 1.7 1.6 3.5
Government 0.1 0.1 0.1 0.1 0.1 0.1 0.3
Government Expenditures - Individual 0.1 0.1 0.2 0.2 0.2 0.2 0.3
Visitor Exports 2.8 4.0 5.5 5.0 3.3 3.7 10.4
Travel & Tourism Consumption 8.0 9.7 12.2 13.1 11.3 12.0 28.3
Government Expenditures - Collective 0.2 0.3 0.4 0.4 0.4 0.5 0.8
Capital Investment 1.8 2.1 2.6 3.0 2.7 2.7 6.6
Other Exports 1.2 1.2 1.3 1.4 0.9 1.1 3.4
Travel & Tourism Demand 11.2 13.3 16.5 18.0 15.4 16.3 39.1
Travel & Tourism Direct Industry
Employment ('000) 1,185.9 1,251.0 1,292.3 1,175.0 1,096.3 1,095.0 1,456.3
Gross Domestic Product 3.5 4.4 5.4 5.5 4.7 5.0 11.3
Travel & Tourism Economy
Employment ('000) 3,333.2 3,402.9 3,481.1 3,267.8 3,082.2 3,070.0 4,007.8
Gross Domestic Product 8.5 10.4 12.8 13.3 11.4 12.0 28.0
Travel & Tourism
2000 Constant US$ bn 2005 2006 2007 2008 2009E 2010F 2020F
Personal Travel & Tourism 3.3 3.3 3.6 4.0 4.2 4.2 7.5
Business Travel & Tourism 1.7 1.4 1.2 1.3 1.2 1.2 2.1
Government Expenditures - Individual 0.1 0.1 0.1 0.1 0.1 0.1 0.2
Visitor Exports 2.6 3.4 4.1 3.3 2.3 2.4 5.7
Travel & Tourism Consumption 7.7 8.2 9.0 8.7 7.8 7.9 15.4
Government Expenditures - Collective 0.2 0.2 0.3 0.3 0.3 0.3 0.4
Capital Investment 1.7 1.8 1.9 2.0 1.9 1.8 3.6
Other Exports 1.1 1.0 0.9 1.0 0.7 0.7 1.9
Travel & Tourism Demand 10.7 11.2 12.1 11.9 10.6 10.7 21.3
Gross Domestic Product
Travel & Tourism Industry 3.3 3.7 4.0 3.6 3.3 3.3 6.2
Travel & Tourism Economy 8 8.8 9.4 8.8 7.9 7.9 15.3E - Estimate; F - Forecast
Methodological Note
The RMFs Tourism Direct Gross Domestic Product (TDGDP) measure is broadly equivalent to the Travel & Tourism Direct Industry measures
Executive Summary and in the accompanying 181 individual country reports, is based on simulated Tourism Satellite Accounting (TSA)
plus investment and collective government and non-visitor export spending, one arrives at the broadest measure of the economic impact of
Travel & Tourism Travel & Tourism Economy GDP.
given by WTTC/Oxford Economics. Adding to this direct industry measure the value-added created indirectly in the industry's supply chain,
This comprehensive and comparative measure of the economic impact of Travel & Tourism developed by WTTC, which is highlighted in the
methodology. The methodology is analogous to that used for the production of national income accounts, following the key concepts of
Tourism Satellite Accounting contained in the latest (2008) United Nations' Recommended Methodological Framework(RMF).
Recent years have provided a clear demonstration of the complex environment in which Travel & Tourism operates, confirming the critical
explains why the economic impact research developed by WTTC and its partner Oxford Economics, which was designed to adapt to the changing
needs of the Travel & Tourism industry and government leaders in the light of the fast-changing operating environment, is therefore an
essential tool whether for private- or public-sector decision-makers.
importance of timely information for policy- and decision-makers. And future developments will no doubt serve to reinforce this argument. This
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RANKING AND RANGE
Year 2010 country rankings for Philippines within world countries' list
2010 2020
Philippines Absolute Size Relative Size Growth1
Absolute Size Relative Size Growth2
Personal Travel & Tourism 42 117 111 46 115 46
Business Travel 49 --- 155 45 --- 33
Government Expenditures 51 91 59 54 92 94
Capital Investment 55 81 121 51 75 23
Visitor Exports 55 101 19 49 103 12
Other Exports 60 89 26 55 87 12
Travel & Tourism Demand 54 --- 72 49 --- 14
Direct Industry GDP 43 91 84 40 86 25
T&T Economy GDP 50 126 83 48 111 15
Direct Industry Employment 13 80 80 12 84 55
T&T Economy Employment 14 89 77 10 90 65
12010 real growth adjusted for inflation (%); 22011-2020 annualised real growth adjusted for inflation (%)
Total 181 countries or 13 regions (largest/highest/best is number 1; smallest/lowest/worst is number 181 or 13; 0 is aggregate region no ranking
GENERAL MACROECONOMIC INDICATORSThe following charts illustrate how Travel & Tourism growth follows or varies from general macroeconomic growthfor various indicators. The bottom three charts illustrate information related to international visitor arrivals.
T& T E conomy GDP Tota l GDP T& T E mployment Tot al E mployment T& T E xpor ts Tot al E xports
T&T Personal Total Personal T&T Government Total Government
Consumption Consumption T&T Capital Investment Total Capital Investment Expendi ture Expendi ture
International Visitor Average Spend (US$)Visitor Markets Index (1988=100) International Visitor Arrivals ('000)
PHILIPPINES PHILIPPINES
PHILIPPINES PHILIPPINES PHILIPPINES
Government Expenditure (US$bn)
PHILIPPINES
Gross Domestic Product (US$bn)
PHILIPPINES
Employment ('000 of jobs)
TR
AVEL&TOUR
ISMSATELLIT
EACCOUNT
PHILIPPINES
Exports (US$bn)
PHILIPPINES
Personal Consumption (US$bn) Capital Investment (US$bn)
0
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2010
WTTC CONTACTS
Jean-Claude Baumgarten
President & CEO
pamela.priest@wttc.org
Ufi Ibrahim
Chief Operations Officer
ufi.ibrahim@wttc.org
Eva Aimable
Policy Analyst
eva.aimable@wttc.org
Sarieu Caramba-CokerOffice Manager
sarieu.caramba-coker@wttc.org
Nancy Cockerell
Adviser, Policy and Research
nancy.cockerell@wttc.org
Anja Eckervogt
Communications Co-ordinator
anja.eckervogt@wttc.org
Susann Kruegel
Manager, e-Strategy and
Tourism for Tomorrow Awards
susann.kruegel@wttc.org
Jason Norman
Director, Finance & Company Secretary
jason.norman@wttc.org
Alison Osborne
Manager, Council Membership
alison.osborne@wttc.org
Pamela PriestExecutive Assistant
pamela.priest@wttc.org
Paulina Tomczyk
Membership Assistant
paulina.tomczyk@wttc.org
Zheng Yan
China Marketing Representative
zheng.yan@wttc.org
WTTC India Initiative
executiveassistant@wttcii.org
2010 World Travel & Tourism Council
The World Travel & Tourism Council is the forum for
business leaders in the Travel & Tourism industry.
With the Chairs and Chief Executives of the 100 foremost Travel &
Tourism companies as its Members, WTTC has a unique mandate and
overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the worlds
largest industries, employing over 235 million people and generating
9.4% of global GDP in 2009.
Together with its research partner, Oxford Economics, WTTC produces
comprehensive reports on an annual basis with updates whenever
required to quantify, compare and forecast the economic impact of
Travel & Tourism on 181 economies around the world. It also publishes
an Executive Summary highlighting global trends. To download one-page
summaries, the full reports or spreadsheets, visit www.wttc.org
Assisting WTTC to provide tools for analysis, benchmarking,
forecasting and planning
Over the last 25 years Oxford Economics has built a diverse and loyal
client base of over 300 organisations worldwide, including internationalorganisations, governments, central banks, and both large and small
businesses. Headquartered in Oxford, England, with offices in London,
Belfast, Paris, the UAE, Singapore, Philadelphia and New York, Oxford
Economics employs over 70 full-time, highly qualified economists and
data specialists, while maintaining links with a network of economists in
universities worldwide.
For more information please take advantage of a free tr ial on our website,
www.oxfordeconomics.com, or contact John Gaster, Oxford Economics,
Abbey House, 121 St Aldates, Oxford, OX1 1HB, UK.
Tel: +44 (0) 1865 268900; email: jrgaster@oxfordeconomics.com
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TEL: +44 (0) 20 7481 8007FAX: +44 (0) 20 7488 1008EMAIL: enquiries@wttc.org
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