translating state public health priorities from data to ... · bernie wong johns hopkins bloomberg...

Bernie WongJohns Hopkins Bloomberg School of Public Health MHS ’17, Mental Health Dept.

Translating State Public Health Prioritiesfrom Data to Effective Communications

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Policy

III. Conclusion

I. Introduction A. What is SHIP?

Accountability

Accountability

Local action

Accountability

Local action Public engagement

Accountability

Local action Public engagement

Maryland residents

Accountability

Local action Public engagement

Maryland Local Health Departments

Maryland residents

Accountability

Local action Public engagement Maryland DHMH

Maryland Local Health Departments

Maryland residents

Accountability

Local action Public engagement LHICsMaryland DHMH

Maryland Local Health Departments

Maryland residents

39 Measures of Health

Suicide Rate

SUIDs Mort

Teen Birth Rate

Infant Death Rate

Life Expectancy

Low Birth Weight

ED Alzheimer's

ED Addictions

ED Asthma

ED Dental

Chlamydia infection rate

HIV incidence rate

Children Lead Screening

Children Dental Care

Adolescents Checkup

Kindergarten Ready

High School Graduation

Adolescents Tobacco

Adolescents Obesity

Physical activity

Prim. Care Provider

Adults Who Smoke

Flu Vaccinations

Adults not overweight

Prenatal Care

Cancer Mortality

Drug-Induced Mort

Heart disease Mort

Fall-Related Mort

ED Hypertension

ED Mental Health

ED Uninsured

ED Diabetes

Domestic Violence

Pedestrian injury

Children – Vaccines

Child maltreatment

Affordable Housing

Children Lead Levels

DHMH: BRFSS Vital Stats HSCRC Infec. Disease Medicaid YRBS

State Police Highway CDC DHR Planning Environment EducationDATA SOURCES

MEASURES

http//DHMH.Maryland.gov/SHIP

http//DHMH.Maryland.gov/SHIP

Local health department(e.g., Baltimore City, Carroll County, etc.)

Health care organization(e.g., hospitals, health clinics)

State health department

Other (e.g., academia, county government)

http//DHMH.Maryland.gov/SHIP

I. IntroductionA. What is SHIP?B. Why communications?

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

DESIGN STUDY

COLLECTDATA

CLEAN &ANALYZE

PUBLISHAPPLY TOIMPROVE HEALTH

TRANSFER

?

?

DESIGN STUDY

COLLECTDATA

CLEAN &ANALYZE

APPLY TOIMPROVE HEALTH

SHIP

PUBLISHTRANSFER

Website ReportsNewsletter Social media

?

DESIGN STUDY

COLLECTDATA

CLEAN &ANALYZE

APPLY TOIMPROVE HEALTH

SHIP

PUBLISHTRANSFER

Data Details

Quality Assurance

DataWebsite ReportsNewsletter Social

media

?

SHIP

DESIGN STUDY

COLLECTDATA

CLEAN &ANALYZE

PUBLISHAPPLY TOIMPROVE HEALTH

TRANSFER

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

Annual Reporting Tool:A. The Centers for Disease Control

& Prevention (CDC)B. Organizations & CompaniesC. Health departments

Health organizationsHealthy People Other SHIPs

ANNUAL REPORTING TOOL

A. The Centers for Disease Control & Prevention (CDC)

CDC Health Disparities and Inequalities Report: 2013 report

ANNUAL REPORTING TOOL

A. The Centers for Disease Control & Prevention (CDC)

Content – Scientific publication format1. Introduction/background2. Methods3. Definition of measures4. Results5. Discussion6. Limitations7. Appendix

ANNUAL REPORTING TOOL

B. Organizations & Companies

The Ford Foundation: 2012 annual report

ANNUAL REPORTING TOOL

B. Organizations & Companies

Content1. Acknowledgements and partnerships2. Executive statements3. History, vision, and purpose4. Financial statements

ANNUAL REPORTING TOOL

C. Health departmentsHealth organizationsHealthy People Other SHIPs

Healthy Vermonters 2020: State Health Assessment Plan: 2012 Annual report

ANNUAL REPORTING TOOL

C. Health departmentsHealth organizationsHealthy People Other SHIPs

Content 1. Acknowledgements and partnerships

Executive statementsHistory, vision, and purpose

2. Data summary

ANNUAL REPORTING TOOL

C. Health departmentsHealth organizationsHealthy People Other SHIPs

Content 1. Acknowledgements and partnerships

Executive statementsHistory, vision, and purpose

2. Data summary

ANNUAL REPORTING TOOL

Takeaways

Questions to consider

1. Who is your target audience? 2. What do you want to achieve? 3. How do you drive behavior change?

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

Social Media Tool:A. Guidelines & recommendationsB. SHIP Social Media Launch PlanC. Sample Social Media Accounts

SOCIAL MEDIA TOOL

A. Guidelines & recommendations

SOCIAL MEDIA TOOL

A. Guidelines & recommendations1. Proposed platforms

A. Where is your audience located?B. How does each platform uniquely engage its audience?C. Which platform is most conducive to the outcome you want to achieve?

SOCIAL MEDIA TOOL

A. Guidelines & recommendations1. Proposed platforms2. Guiding principles

A. What is your objective?

B. Who is the audience?

C. What kind of content do you want to post about? What is interesting to your audience? What is important to your audience?What is important to you?

SOCIAL MEDIA TOOL

A. Guidelines & recommendations1. Proposed platforms2. Guiding principles 3. Crafting posts

A. Post at least 1x / weekPost at most 3x / day

B. Include with each post:i. Imageii. Link to website

C. Use accessible language;Avoid jargon

SOCIAL MEDIA TOOL

A. Guidelines & recommendations1. Proposed platforms2. Guiding principles 3. Crafting posts 4. Social media etiquette

SOCIAL MEDIA TOOL

B. SHIP Social media launch plan

Supporting operational infrastructure

Lead social media coordinator

Account creation

Content preparation

Network building

SOCIAL MEDIA TOOL

C. Sample Social Media Accounts1. Centers for Disease Control & Prevention (CDC)2. New York State Department of Health (NYSDOH)3. The United Nations International Children's Emergency Fund (UNICEF)4. World Health Organization (WHO)5. Harvard Health Publications

a. Primary content What topics the account posts aboutb. Content themes What information and components each post includes

and how each post is written c. Design themes What each post looks like (i.e., what visuals are used)

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Protocol

III. Conclusion

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

A. What are your communication objectives?

B. Who are your target audiences? Who are your secondary audiences?

C. What are your primary avenues of communication?How do these align with your audiences?

Visibility

Health knowledge

Utilization

Web traffic

Engagement

LHICs

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

A. Who is your stakeholder?B. What is your communications objective for

this stakeholder?C. How will you engage with this stakeholder?D. What will you communicate to this

stakeholder?E. How will you measure engagement with

this stakeholder?

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

A. Tagline or slogan

B. Short summary

C. Vision and purpose

D. History

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

A. Color palette

B. Typography

C. Logos

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

Communications ProtocolA. Communications overviewB. Stakeholder analysisC. Standard language D. BrandingE. Policies

I. IntroductionII. Activity Highlights

A. Data maintenanceB. Annual reporting toolC. Social media toolD. Communications Policy

III. Conclusion

Thank you!Full report:

DHMH.MarylandSHIP@Maryland.gov

Bernie Wongbwong14@jhmi.eduJohns Hopkins Bloomberg School of Public Health MHS ’17, Mental Health Dept.

Dorothy Sheu, MPHDorothy.Sheu@Maryland.govMaryland Department of Health and Mental Hygiene Office of Population Health ImprovementQuality Improvement Specialist