transition from maps to strategic location analytics | qonnections 2016

@QlikMaps #HappyMapping

Steve LytleDirector of Location Analytics

Hello!

QlikMaps.com | @QlikMaps | #HappyMapping

@QlikMaps #HappyMapping

Patrick VintonAnalytics8 CTO

Hello!

AGENDA• ESTABLISH BASELINE

1. Definitions2. Common use cases3. Practical considerations

• QLIKMAPS IN PRACTICE1. Big data2. Drilling3. Multilayer maps4. External data5. Popups

Establish Baseline

1 Definitions

MAPPING VISUALIZATION:Data represented on a map.

Mapping visualization is not the same as location analytics.Combine points and boundaries to provide quick look at disparate data.

Analyze your data in the context of location, proximity, density, and movement.

LOCATION ANALYTICS

2 Common Use Cases

Visualizing and Managing Sales Performance

SLA Compliance

Movement of Goods, Services, and People

COMMON USE CASES

3 PracticalConsiderations

Technologies that are not fully integrated have hidden cost.

Licensing and Support cannot be ignored.

Trust technologies created by vendors whose DNA is in big data with first-hand experience in customer deployments.

PRACTICAL CONSIDERATIONS

QlikMaps in Action

All dashboards and visualizations should be easy to consume, no matter the size of underlying data.

1. Making Sense of Large Amounts of

Data

Drilling through a geographical hierarchy is intuitive. Take advantage of this natural thought process.

2. Drilling

Your data is not one-dimensional.

Your visualizations shouldn’t be either.

3. Multi-Layer Maps

Reach outside the Qlik data model to provide additional context.

4. External Data

Provide detail without cluttering your map or dashboard.

5. Pop-ups

DEMO

QUESTIONS?

QlikMaps.com | @QlikMaps | #HappyMapping

• QlikMaps adds sophisticated, interactive mapping and location analysis to your Qlik dashboards.

• Plot points and/or territories: See where your assets, sales territories, and target markets are located.

• Use with or without an existing GIS system.• Works in any browser, including mobile/tablet

devices.

WHYQLIKMAPS?

• Simple architecture: No extra server required• Simple compliance: All 3rd party licensing included• Simple development: Identical to other Qlik sheet

objects• Simple UI: No end user training required• Simple deployment: Qlik extensions are easy to

install• Simple pricing: Priced by environment or tokens• External Data: Reach outside with Qlik data model• Full functionality from all devices

Points / Markers as CirclesMarkers with Custom ShadingMarkers with IconsPolygons / TerritoriesCustom Polygons / TerritoriesMultilayerDrillingInternational Boundary Library

Data Layers Qlik SenseQlik Sense + QlikMaps

QLIKMAPS VS. OUT-OF-THE-BOX MAPS

WMS LayersTile / WMTS LayersCustomizable PopupsGeolocationStreet ViewAdd Arbitrary Markers from UIGoogle SearchQueriesWrite Back SupportData Markups

External Data Layers Qlik SenseQlik Sense + QlikMaps

QLIKMAPS VS. OUT-OF-THE-BOX MAPS

Spider Plots / Flow ChartsRadial Plots / Density AnalysisAggregate KPI’s by DistanceWhat-if Analysis

Location Analytics Qlik SenseQlik Sense + QlikMaps

QLIKMAPS VS. OUT-OF-THE-BOX MAPS

THANK YOU

TOMORROW | 1:30PMAT THE ANALYTICS8 BOOTH

QlikMaps.com | @QlikMaps | #HappyMapping