transforming public engagement through social media

Transforming public engagement through social media

Craig ThomlerManaging Director

Delib Australia12 July 2012

Who am I?

What is Delib?

Australia’s social media experience

Use internet: 97%

Use social media:

• 62% of Australians

• 73% of Federal agencies

• 72% of Federal politicians

Answer Response Share

For stakeholder engagement or collaboration 32 54.24%

Operating an information campaign 25 42.37%

Responding to customer enquiries/comments/complaints 25 42.37%

For engaging with journalists and media outlets 24 40.68%

For engagement or collaboration with other government agencies

24 40.68%

Monitoring citizen, stakeholder and/or lobbyist views and activities

17 28.81%

For a public consultation process 16 27.12%

For a stakeholder or other restricted access consultation 13 22.03%

Other type of activity (i.e. recruitment, crowdsourcing, staff) 11 18.64%

For policy or services co-design 7 11.86%

Why do agencies use social media?

All levels of Australian governments Over 600 online consultations in last four years Over 470 Departmental Twitter accounts Over 150 agency blogs Over 140 Facebook pages Over 120 agency mobile apps Over 55 agency YouTube channels At least 7 data competitions

Growth in Twitter use

The more things change, the more they stay the same…

Source: IAP2.org

Inform

Consult

Involve

Collaborate

Empower

The goals have not changed

People

Objectives

Strategy

Technology

Processes need to reflect the goals

Inform http://www.alert.sa.gov.au/

Inform http://www.police.act.gov.au/crime-and-safety/crime-statistics.aspx

Consult http://www.hm-treasury.gov.uk/spend_spendingchallenge.htm

Consult http://speakupaustin.org/

Involve http://my2050.decc.gov.uk/

Involve http://www.challenge.gov

Collaborate http://www.galaxyzoo.org/

Collaborate http://trove.nla.gov.au/newspaper?q=

Empower http://data.gov.sg

Empower http://app.monitor.abares.gov.au/

Empower http://http://theopenbudget.org/

Empower http://govmonitor.org

Zombies….

Questions?Craig Thomler

craig@delib.net@CraigThomler

http://eGovAU.blogspot.com

www.delib.net/australia/@Delibaunz