transactional dealer websites v1

Transactional Dealer Websites

Doing Business Online

Why Do Dealer Need Business Online?

• Increase traffic• Service customers where they are shopping• Integrated online information and

transactions• Proven capabilities

WEBSITESOLUTIONS PROSPECT

MARKETING

ADVERTISING

VEHICLE PURCHASE

SERVICE

PARTS / ACCESSORIES

Buy Online

Credit Online

Service Online

Parts Online

Accessories Online

Should Consumers be Able to Buy Cars Online?

Consumer-driven Online Vehicle Purchase Process• Automatically generate vehicle

specific quotes

• Automate lead responses with a Quote

• Generate more qualified leads

• Control the Sales Process

• Engage customers further down the sales cycle

• Gather extended customer information

• Provide a “Check Out” system for vehicle purchases

• Improve customer satisfaction by ensuring customer’s online experience is consistent with their in-dealer visit

1. Dealer Website Visit

3. Response to Consumer Portal Lead

5. Consumer Auction Participation

7. Unattended Sales Assistant Interaction

9. Sales Staff Initiated Quote is Sent

Buy Online

Access to Online Vehicle Purchase Process

Customer visits dealer web site

Customer searches inventory or builds a vehicle

Customer registers to build and view Quote

Lead Manager

Lead sent to lead management system

Buy Online

Quote Process

Dear Ralph, Thanks for visiting us. The details of the 2008 Camry XLE V6 (800502) you requested can be found below. One of our Camry product specialists will contact you shortly.

VEHICLE INFORMATION----------------------------------Type: New - Stock Number: 800502 - VIN: 4T1BE46K28U774535Year:2008 - Make:Toyota - Model:Camry - Body Style:4dr Sedan XLE V6Trim:XLE V6 - Model Number: 2554 - Engine: N/ATransmission: Automatic - Color: Graphite Interior Color: Dark gray - Mileage: 12

PRICING----------------------------------MSRP: $18,799.00 – Discounted ePrice: $17,253.00

For complete vehicle details, visit View Details of Vehicle

Thank You,

3rd Party Inventory Lead or Vehicle Quote Builder Request: Configurable Automated Email Confirmation Specific to Vehicle Selected

Quote Log

All quotes are available for view and management via the administration view of the Quote Builder.

At a glance, users can view current status of existing quotes as well as view newly created quotes.

Users may search and sort data including the DMS deal number, sales person assignment, stock number or date span.

Buy Online

Respond to your Customer

Dealers and customers may communicate online using Quote Builder to:

• Ask questions

• Schedule test drives

• Request required information

• Notify of deal changes & edits

• Notify of lender financing

• Arrange for delivery

Customer View

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Dealer View

Interaction

Buy Online

What we think at AutoNation is [that we should] spend less time worrying about lead generation and spend less time worrying about the tricky words and phrases so that we can get customers to raise their hands so we can call them 13 times in the first two weeks. We think the time is right to give people the keys to the transaction and let them drive. Ten years ago, customers weren’t ready, dealerships certainly weren’t ready, and the technology didn’t work all that well. But our friends in the airline and hotel businesses have shown us that if you give customers the keys to the transaction, they’ll drive. And it will be a better experience for them and they will think better of us and we just might improve our profitability because we are doing something of real value. That’s what AutoNation is going to spend its time on in the next few years—how to take that transaction and push it to the consumer in a simple way.

-- Gary Marcotte Vice President AutoNation

How Will Dealers React?

Questions?

Ralph PagliaDirector - Digital Marketingralph_paglia@adp.comcell: 505-301-6369www.RalphRPaglia.com

www.AutomotiveDigitalMarketing.com