training ethics as culture
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8/9/2019 Training Ethics as Culture
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ETHICS DEFINED
ethic (‘e-thik) n. 1. The discipline dealing with what is good and bad and
with moral duty and obligation. 2. A set of moral principles or moral values.
3. ethics The principles of conduct governing an individual or a group. 4.
ethics A guiding philosophy.
ethical (‘e-thi-kel) adj . 1. Of or relating to or dealing with ethics. 2.
Conforming to accepted standards of conduct.
SOURCE: Merriam-Webster.com
Ethics n. 1. Moral principles that govern a person’s behavior or the
conducting of an activity. 2. The branch of knowledge that deals with moral
principles.SOURCE: OxfordDictionaries.com
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[INSERT COMPANY NAME]'S COMMITMENT TO HIGHETHICAL STANDARDS
• In this section, demonstrate or list how your company fosters anethics culture. Show your commitment.
• Do you have an employee dedicated to ethics?
• List any ethics organizations of which you are a member.
• Provide numbers to your ethics hotline if applicable.
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[INSERT COMPANY NAME HERE]'S ETHICS
• On this slide, show your commitment by sharing things such as:
• Your Code of Conduct.
• Discuss your ethical responsibilities to employees.
• Discuss how you convey your ethical commitment to clients.
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[CEO NAME HERE]
• Insert video from CEO
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ETHICAL ISSUES
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PERSONAL BELIEFS AND BUSINESS ETHICS
• What’s the difference?
• Individual beliefs vs. company ethics
• Which is more important? What if they aren’t in sync?
• Both are very important
• In the end, you must make the ultimate decision
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ETHICAL FRAMEWORK
4) Make a
Decision
1) Identify
the Problem
2) Consider
Stakeholders
3) Evaluate
Possible
Actions
> Based on advice and policies.
> Communicate with
appropriate parties. Makesure you have “talked it out.”
> Be comfortable with your
decision.
> How does each option
measure up against policies,
moral principles, etc.?
> Do any of the actions you
are considering cross a line?
> Remember to consult with
appropriate advisers –
HR, legal senior managers.
> How does this issue impact you
and your values?
>
Does the issue conflict withcompany values/policies?
> Are there legal implications?
> What are the
consequences –
positive and negative?
> Who will be
helped/hurt?
> What would your
mother say?
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ETHICS AND STANDARDS
Regardless of geography and culture, there are universal standards:
•
Respect for differences
• Trust that our counterparts will work with us in a truthful manner
• Honesty in all situations
• Expectations that each of us will keep our word and maintain credibility
• Associations
• Council of Public Relations Firms
• Public Relations Society of America (PRSA)
• International Public Relations Association (IPRA)
• Global Alliance for PR & Communication Management
• Canadian Public Relations Society (CPRS)
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ETHICS AND SOCIAL MEDIA
• Very powerful, professional tool but may present its own set of
ethical situations or dilemmas
• Decisions within the social media world should be given the same
ethical consideration
• No one has complete privacy
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SOCIAL MEDIA POLICY
• Insert information about your company’s social media policy or
guidelines here.
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