toy story 3 lc/jd/sg/cw/ad

Who is the audience

This film primarily appeals to children up to the age of 12, but also draws in an older audience, including grandparents.

Demographic profiling.

Gender - Both Race - White Age - 16 - 25

Social economic Status - C1 C2 D & E

Psychographic Profiling

Rob - Rich ordinary BritonWasp - White anglo-saxon protestant

Kippers - Kids in parents’ pockets

eroding retirement savings.

This man is called Roy Walker.

Psychographic Profiling

Mainstreamers Mainstreamers are 40% of the market, this is the largest

section of the markets. This group seek security in conformity and thus tend to buy well-known brand names.

What will appeal to this audience

• The use of primary colours throughout the film links with a young audience. The bright colours keeps them interested.

What will appeal to this audience

• Another element of the film that appeals to children is the characters, which are all toys. It Is very common for children to be attached to their toys and can easily get attached to the film.

This is Baby Ian and Boris, They are a gay couple and are 18 year old

university students. They were big toy story fans as a child and the release of the third film brought back lots of childhood memories, and they were

very excited for its release. They went on orange Wednesday, although there are no poor gay guys ever.

Trailer

The beginning of the trailer has been edited to give the effect that it is a video recording filmed when he was a child. This is to show the

audience that it is from his past and to expect change. The start of the trailer reminds the audience of the characters, and gives the audience

a sense of familiarly. The music is by the same person Randy Newman and is a recap of the previous two films, although the song

he sings isn't the same song which shows change. The characters are using the same catch-phrases as before which gives a sense of

nostalgia, also the idea of Andy going off to college gives the audience something to bond with.

• Personal relationships/attachments• Personal identity/surveillance, comparing our

lives to the characters. • Diversion - a form of escape or release from

everyday pressures.

•

MASLOW’S THEORY - HIERARCHY OF NEEDS

Makes the audience feel safe and secure due to their familiarity with the elements of

the trailer.

Love and belonging - the friendship the characters share is relatable.