totally mod
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MOD * *method of design
T O T A L L Y
GARY LUNDGREN > JOSTENS > JEA ADVISERS INSTITUTE > JULY, 2012
*
*
*
*
*
* DESIGN
*method of design
STRATEGIES
* 1. Establish a grid architecture to organize space and content.
Design strategies
*method of design
1 13 18 15 16 17 19 14 24 22 23 20 21 2 3 4 5 6 7 8 9 10 11 12
* Spread architecture
* 2. Design a strong CVI [center of visual impact] that showcases the most important content. The CVI module features the spread’s largest photo and the main headline.
Design strategies
*method of design
* 3. Headlines on smaller modules should be mini versions of the main headline design.
Design strategies
*method of design
* 4. Use tight spacing <1 to 3 points> for packaging related photos within modules.
Design strategies
*method of design
* 5. Employ expanded spacing, creating vertical and horizontal rails, to avoid crowding the spread.
Design strategies
*method of design
*
* COVERAGE
*method of design
STRATEGIES
* Coverage strategies
1. A spread has an over unifier. This could be a story topic such as weekends or a time element such as a week or month. Be creative with unifiers.
*method of design
* Coverage strategies
2. Each module needs to present a unique and fresh angle to the story, avoiding redundancy.
*method of design
* Coverage strategies
3. Gather the content and then discuss the best storytelling approach.
*method of design
* Storytelling approaches
$1.29
birthday: 9|20|88 fav food: pizza fav band: korn fav color: black fav class: physics fav show: simpsons
JUNIOR
BIO BOX Q&A FACTOID TIMELINE CHART CHECKLIST QUIZ CALLOUT FILL IN THE BLANK STEP BY STEP MAP RATING
lori|jonesBeating the seniors in tug-o-war during the spring carnivalBob Clipson
If you could relive any moment from last year,what would it be? cost of song on iTunes
More than 10 billion songs were
downloaded this year.“I spent nearly $357 on music this year,”
Elliott Bell | Freshman
MON
TUES
WED
THURS
FRI
No homework due and starting off with a fresh slate Biology lab notes and homework in math and social studiesChoir concert after drama rehearsal; homework will just have to waitCatch-up on yesterday’s assigments and complete lab after schoolVocabulary quiz and social studies presentation over World War II How do you spend your check?
The perfect concert requires… BOOKS
one for the
“The right music for my instrument”
jenna mclung | 12
“Great friends to play for”
john moore | 11
“I did a ‘Breakfast at Tiffany’s costume. I don’t know anyone who smokes so it took forever to find that long cigarette thingy,”
ALICIA HAWLEYJUNIOR
The most memorable thing
about prom was
______________.
One word to describe my
date would be
______________.
“I took one of those prep classes CMU.”
Felicia Symcox | 12
“I took the test 4 times.”Jon Lopez | 12
“I got lucky. I still think they gave me the wrong scores.”
Amanada Pearce | 12
How to make a
on your ACTMy parents lived five time zones and 6,231 miles
from me.
JUAN BALDERA|10
First week of schoolHomecoming weekAfter loss to JonesIn the rainCoach in bad moodAfter injuriesAny practice_______________
1. When was the school founded? a. 1923 b. 1945 c. 1879 d. 1982
2. The class of 2013 is the largest ever? True False
3. How many faculty members are alumni? a. 10 b. 4 c. 17 d. 2
4. The first mascot was: a. Indian b. Trojan c. Lynx d. Pirate
1. A, 2. FALSE, 3. B, 4. A
2sidesThere are more than
TO EVERY STORY
Facts, figures and feelings complement photographs combined
in either a news feature story or separate packages to relate
the life experiences of your readers.
!is multi-faceted approach to storytelling "ts the fast-paced
and inclusive approach to yearbook coverage, verbal and visual content
and graphic design.
Consider your readers’ preferences and patterns as well as all verbal/
visual options as you allow your content to drive your design.
Incorporate font and color palette choices as well as any predetermined
verbal and visual cool tools to set just the right tone and mood for your individual
package as well as the total spread.
Once you have completed your story starter planning sheet, sketch
your module design here making sure it will blend with other spread packages.
MOD Starter
$1.29
birthday: 9|20|88 fav food: pizza fav band: korn fav color: black fav class: physics fav show: simpsons
JUNIOR
BIO BOX Q&A FACTOID TIMELINE CHART CHECKLIST QUIZ CALLOUT FILL IN THE BLANK STEP BY STEP MAP RATING
lori|jonesBeating the seniors in tug-o-war during the spring carnivalBob Clipson
If you could relive any moment from last year,what would it be? cost of song on iTunes
More than 10 billion songs were
downloaded this year.“I spent nearly $357 on music this year,”
Elliott Bell | Freshman
MON
TUES
WED
THURS
FRI
No homework due and starting off with a fresh slate Biology lab notes and homework in math and social studiesChoir concert after drama rehearsal; homework will just have to waitCatch-up on yesterday’s assigments and complete lab after schoolVocabulary quiz and social studies presentation over World War II How do you spend your check?
The perfect concert requires… BOOKS
one for the
“The right music for my instrument”
jenna mclung | 12
“Great friends to play for”
john moore | 11
“I did a ‘Breakfast at Tiffany’s costume. I don’t know anyone who smokes so it took forever to find that long cigarette thingy,”
ALICIA HAWLEYJUNIOR
The most memorable thing
about prom was
______________.
One word to describe my
date would be
______________.
“I took one of those prep classes CMU.”
Felicia Symcox | 12
“I took the test 4 times.”Jon Lopez | 12
“I got lucky. I still think they gave me the wrong scores.”
Amanada Pearce | 12
How to make a
on your ACTMy parents lived five time zones and 6,231 miles
from me.
JUAN BALDERA|10
First week of schoolHomecoming weekAfter loss to JonesIn the rainCoach in bad moodAfter injuriesAny practice_______________
1. When was the school founded? a. 1923 b. 1945 c. 1879 d. 1982
2. The class of 2013 is the largest ever? True False
3. How many faculty members are alumni? a. 10 b. 4 c. 17 d. 2
4. The first mascot was: a. Indian b. Trojan c. Lynx d. Pirate
1. A, 2. FALSE, 3. B, 4. A
2sidesThere are more than
TO EVERY STORY
Facts, figures and feelings complement photographs combined
in either a news feature story or separate packages to relate
the life experiences of your readers.
!is multi-faceted approach to storytelling "ts the fast-paced
and inclusive approach to yearbook coverage, verbal and visual content
and graphic design.
Consider your readers’ preferences and patterns as well as all verbal/
visual options as you allow your content to drive your design.
Incorporate font and color palette choices as well as any predetermined
verbal and visual cool tools to set just the right tone and mood for your individual
package as well as the total spread.
Once you have completed your story starter planning sheet, sketch
your module design here making sure it will blend with other spread packages.
MOD Starter
* Coverage strategies
4. Dynamic storytelling focuses on people.
*method of design
* Story worksheet
Module Topic_________________________________________________________________ Spread_________________________________
Interview Questions:
Poll/Survey Question:
Photo Possibilities:
Module Ideas:
Creator _________________________________________________________________
Content Formats:Verbal... primary & secondary sub-headlines & labels
lead/conclusion & quotes/transitions
ident/summary/expanded/ collection/quote/group
quickie/summary quotes & anecdotes
//
pie chart, bar or line graph, table & ratings
map & diagram/ /
action/reaction photo-journalistic story reference: group shots, portraits illustration/icon: staged to show something specific scrapbook: show people in a posed situation, looking
at the camera
subjects: single subject, small group, large group shapes: vertical, horizontal, square, odd-shaped special techniques: cut-out background, silhouette,
mortise single shot story collections: montage/collage/series
Story Starter
* Story design sketch
$1.29
birthday: 9|20|88 fav food: pizza fav band: korn fav color: black fav class: physics fav show: simpsons
JUNIOR
BIO BOX Q&A FACTOID TIMELINE CHART CHECKLIST QUIZ CALLOUT FILL IN THE BLANK STEP BY STEP MAP RATING
lori|jonesBeating the seniors in tug-o-war during the spring carnivalBob Clipson
If you could relive any moment from last year,what would it be? cost of song on iTunes
More than 10 billion songs were
downloaded this year.“I spent nearly $357 on music this year,”
Elliott Bell | Freshman
MON
TUES
WED
THURS
FRI
No homework due and starting off with a fresh slate Biology lab notes and homework in math and social studiesChoir concert after drama rehearsal; homework will just have to waitCatch-up on yesterday’s assigments and complete lab after schoolVocabulary quiz and social studies presentation over World War II How do you spend your check?
The perfect concert requires… BOOKS
one for the
“The right music for my instrument”
jenna mclung | 12
“Great friends to play for”
john moore | 11
“I did a ‘Breakfast at Tiffany’s costume. I don’t know anyone who smokes so it took forever to find that long cigarette thingy,”
ALICIA HAWLEYJUNIOR
The most memorable thing
about prom was
______________.
One word to describe my
date would be
______________.
“I took one of those prep classes CMU.”
Felicia Symcox | 12
“I took the test 4 times.”Jon Lopez | 12
“I got lucky. I still think they gave me the wrong scores.”
Amanada Pearce | 12
How to make a
on your ACTMy parents lived five time zones and 6,231 miles
from me.
JUAN BALDERA|10
First week of schoolHomecoming weekAfter loss to JonesIn the rainCoach in bad moodAfter injuriesAny practice_______________
1. When was the school founded? a. 1923 b. 1945 c. 1879 d. 1982
2. The class of 2013 is the largest ever? True False
3. How many faculty members are alumni? a. 10 b. 4 c. 17 d. 2
4. The first mascot was: a. Indian b. Trojan c. Lynx d. Pirate
1. A, 2. FALSE, 3. B, 4. A
2sidesThere are more than
TO EVERY STORY
Facts, figures and feelings complement photographs combined
in either a news feature story or separate packages to relate
the life experiences of your readers.
!is multi-faceted approach to storytelling "ts the fast-paced
and inclusive approach to yearbook coverage, verbal and visual content
and graphic design.
Consider your readers’ preferences and patterns as well as all verbal/
visual options as you allow your content to drive your design.
Incorporate font and color palette choices as well as any predetermined
verbal and visual cool tools to set just the right tone and mood for your individual
package as well as the total spread.
Once you have completed your story starter planning sheet, sketch
your module design here making sure it will blend with other spread packages.
MOD Starter
* STAFFING
*method of design
STRATEGIES
* Staffing strategies
1. Modular design is ideal for teamwork. A team of 3-4 students can be assigned to a spread. Select a team leader.
*method of design
* Staffing strategies
2. Students work together to plan and create the overall spread.
*method of design
* Staffing strategies
3. Students work individually to report, photograph, write and design individual modules.
*method of design
* MAKEOVER MOD
For staffs wanting more content, let’s do a MOD makeover and
convert regular photo boxes into dynamic content modules!
Traditional design *
26 Let’s do the math
faces photos feature story with quotes
26 13
1
Our traditional design features:
FACES
Is this enough coverage? *
*
Let’s convert the dominant module … *
* … into a photo collection featuring four photos.
To tell a more inclusive story, this single photo … *
… is now replaced with four photos with personal stories. *
To expand our storytelling even further, let’s turn this photo … *
… into a module featuring three photos accompanied by quotes. *
* To add three more faces and voices to the story …
… a single photo is now a dynamic question/answer feature. *
* To expand the story and include even more students …
… an infograph with survey results also incorporates photos. *
Let’s finish by taking this area occupied by two candid photos … *
* … and convert it into a module showcasing four related photos.
A MOD makeover greatly expands coverage and storytelling. *
44 Let’s do the math
faces + 18 photos + 13 survey participants + 150 storytelling quotes + 10 feature story with quotes
44 26
150 10
1
Our MOD makeover features:
FACES *
* This variation keeps a traditional dominant photo space.
MOD * *method of design
T O T A L L Y
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