total retail consultancy firm international
Post on 01-Apr-2016
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Retail Brands & Stores:New Era
• There is a new world that is growing!
• People habits and behaviors are
changing!
• New needs are arising!
• Consumers and customers adopting
new ways of accepting or expressing!
• Cities and way of living are
transforming!
• We have to apply to this future that is
already present!
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We. Can !3
Total Retail!
Total Retail is a collective
of passionate people for
Brands &
Stores.New,fresh,
different, unique ,
alternative and always Total approach!
Who we are
4
Markets to serve.
• Cyprus
• Greece
• Bulgaria
• Romania
• Albania
• FYROM
• Future Support to Croatia/Slovenia/Serbia.
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Retail , art with
science!6
People are deeply connected with
brands and stores!Spending time &
money but mainly investing their loyalty
with some of them !
Numbers & Letters, equally important!
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• Tesco have an impact full
communication as well with
bold results.We have to tell
& count!
Language for today!8
See how the Mobile Operators,
Orange, are using characters
and "words" in their ads !
Socializing , new media!9
Four square is in use from almost all
stores networks!Pizza Hut is using
this vehicle to connect with customers!
Take Technology
Advantage!10
E-commerce is now,
Amazon became the leader.
Think Differently! 11
Whole Foods,the Role of
Design in Building Brand
Value.
Consider the Envoirement!
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• L’Occitane gives special
attention to interior design
and its brand values of
authenticity, simplicity, and
sensory pleasure come
through in its boutiques.
Unexpected business
ideas!13
Nordstrom continues to evolve and refine
its legendary service by opening in-store
wedding boutiques.
Leave your Mark!14
Zara created a revolution,
totally new Shopping
Culture!
Change behaviors!15
Costco, dedicated to the efficient
sourcing, shipping, displaying and
selling of quality goods.
Mix & Match!16
Dean & Deluca ,
destination for shoppers!
Transport the Generation!17
Mono-brand Stores in athletic
like Adidas were centers of
youth lifestyle!
Travel with all vehicles!
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Guess, Its strategic use of retail,
wholesale, e-commerce and licensing
distribution frees it from depending on
the performance of any single channel,
and allows the brand to adapt quickly
to changes.
Different ways to the same direction.
• Boots has invested in testing
innovations on both its physical
and digital channels to analyze their effect.
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Dream and imagine!
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H&M are building on their
imagination!
Make it personal!
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Starbucks has a team that
works & perform for
"personal" reasons!
Share with other your point of you!
22
Top Shop was always
supportive to designers!
Tailor made service!23
Macy's , personal take care!
Create the atmosphere!
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Crate & Barrel are live
Galleries representing what
they are selling!
Use all senses!25
Abercrombie & Fitch visual style, extends
into social media where the brand has a
distinct presence and millions of followers
Observe new trends!
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Urban Outfitters seeks to create an
emotional bond with the 18 to 30-year-
old shoppers who share its odd
sensibility and who enjoy a less usual
shopping experience — one that is
entertaining and artfully inspirational.
Birth , stay young!27
Banana Republic, debuted its new store format,
Revolution, featuring a wide, central boulevard
lined by "shops" that address various customer
wardrobe needs.
Market-ing is essential!28
GAP, has a solid online presence and is
testing promotions through Foursquare,
Groupon and Facebook.
Develop a winning team!
29
Vodafone has a very dynamic,
young and trendy workforce in
stores!
Discover the path!30
Bed Bath & Beyond , capitalizing on
consumers’ desire to shop for home goods in a
specialty environment
Exceed expectations!31
Imaginarium are "playgrounds",
connecting children to their deepest need
for games/education!
Tell your story!32
Apple stores are expressing
their way of thinking and
acting!A story!
The Experience matter!33
National Geographic Store is a totally
different experience comparing to all other
shopping activities.
Finally, always care
about the People.34
Great People created Great
Brands!This is the "gift"!
Services
• Franchise
• Business Development
• Store Operations
• Brand Building/Retail Marketing
• Concept creation
• HR & Retail Management Training
• Retail Design
35
Projects
• Starbucks
• Marks & Spencer
• Dominos Pizza
• YASU
• Zillions
• White Spoon
• Yogen Fruz
• Small Hotels
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Why us?
• We have deep experience in different
companies , sectors and regions!
• Knowledge to develop in a sustainable
way!
• Our approach is tailor made for each
project!
• Expertise on retail , brands & stores!
• We are an organization with high caliber
professionals supporting outsourced
small or big companies!
• Added Value, utilizing high level resources with measurable results!
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Nikolas GalanopoulosManaging Partner
nikolasgalanopoulos@totalretail.gr
www.totalretail.gr
+30 6942 010 635
Skype:galanopoulos.nikos
Twitter:NikGalanopoulos
nikolasgalanopoulos@totalretail.gr
Thank You!
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