toronto - tracy smith

Harness The Power of Online Marketing

Presenter:Tracy Smith

April 2011Canadian SMEs – Media Usage and Attitudes

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Times Are Changing Fast

WHAT WILL YOU DO?

April 2011Canadian SMEs – Media Usage and Attitudes

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Consumers Are Searching Everywhere

ARE YOU BEING FOUND?

April 2011Canadian SMEs – Media Usage and Attitudes

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ONLINE

This Is Where Canadian SMB’s Will Invest

Q: And thinking of the next 2 to 3 years, how likely is your company to use these advertising solutions? (NET Likely for users; Very likely for Non-Users)Base: User planning to Continue Using (n=149-2372), Don’t Currently Use But Plan to Begin Using (n=734-2965)

% S

ME

s P

lann

ing

to U

se M

edia

Current users - plan to continue using (NET likely)

Newcomers - plan to begin using media (very likely)

Current Media Usage

April 2011Canadian SMEs – Media Usage and Attitudes

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But What Is Right for YOU? Well, It Depends…

April 2011Canadian SMEs – Media Usage and Attitudes

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Ultimately, You Are Looking To Drive Value

April 2011Canadian SMEs – Media Usage and Attitudes

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SEM & SEO

April 2011Canadian SMEs – Media Usage and Attitudes

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SEM Taxi & Limo Company

Average cost of $5/call

Average 380 leads/mo

Average 380 leads/mo

Average 100 calls/mo

Average 100 calls/mo

CAMPAIGN DETAILS: Campaign Length: 12 months Campaign Cost: $500/month

April 2011Canadian SMEs – Media Usage and Attitudes

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SEO Moving Company Inc

CAMPAIGN DETAILS: Keyword: Long Distance Movers Canada Campaign Length: 12 months Campaign Cost: $650/month

Google Ranking increased to #9 from #65+

Google Ranking increased to #9 from #65+

Yahoo and Bing Ranking increased to #5 from #65+Yahoo and Bing Ranking increased to #5 from #65+

April 2011Canadian SMEs – Media Usage and Attitudes

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Online Directories – Auto Parts

CAMPAIGN DETAILS: Heading: Automobile Wrecking & Recycling Products: Sponsored Placement Campaign Cost: $463/Month

April 2011Canadian SMEs – Media Usage and Attitudes

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Online Directories – Auto Parts

Average 76 Clicks per month

Average 76 Clicks per month

Average 78 Calls per monthCost per call $5.96

Average 78 Calls per monthCost per call $5.96

April 2011Canadian SMEs – Media Usage and Attitudes

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Print Ad – Bravo Pizza

A unique phone number inserted intothe print ad tracks all call activity

CAMPAIGN DETAILS: Advertiser: Bravo Pizza Ad Size: 1/ 8 of a page Cost: $340/Month

April 2011Canadian SMEs – Media Usage and Attitudes

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Our 3600 Solution | Make it simple

PROVE THE VALUE OF EVERY DOLLAR SPENT

REACH THE MOST CONSUMERS

RELY ON YOUR TEAM OF MEDIA & TECH EXPERTS

To build a multimedia solution that’s right for you.