topicurious: advanced twitter search engine

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# of Tweets per day

500,000,000

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5,800 tweets per SECOND!!

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Twitter is a goldmine of information on any topic you can imagine.

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The problem is... it’s also a steady stream of useless crap.

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250,000,000# of active Twitter users

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For your topics of interest, are you following ALL the best sources?

Nope. Not a chance.

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Even if you’re careful about who you follow, and you’re super organized with Twitter lists...

The “noise” is overwhelming.

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THE REASON:We’re at the mercy of what OTHER

PEOPLE want us to see...

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What is a #hashtag?

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● Communities (#burlon, #oakville, #miltonON, #TOpoli, etc)● Breaking news● Topics of interest● TV shows● Conferences● Brands you love

#hashtags are EVERYWHERE

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Hashtags can be magical!

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Problem: they’re too random...

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College baseball game

Random rant

High school baseball

I made the team!!!!

Dodgers fan rant

Search for keywords on Twitter

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Imagine “Google search” for hashtags...

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Use them to expand your social reach!

Hashtags aren’t just for listening…

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I included the #craftbeer hashtag in my reply to @lyndonJJ and look who followed me within minutes of my tweet going out!!

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@craigthusiast

800 followers(first 4 years) 2200 followers

(1 year)

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Influencer Marketing

Build EngagementMake Connections

Follower Growth

Content Marketing Social selling

Find Hashtag Communities

What can Topicurious do for you?

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All Twitter Users Teams / Agencies

Marketers

$25 / MonthFREE $100 / MonthComing soon... Coming soon...

Future: PPC hashtags

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Today

Future Integrations

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1. Use 1-2 hashtags in your tweets. (double the engagement)

2. No more than 2 per tweet.

3. Use a mix of both “popular” and “long-tail” hashtags○ Popular ⇒ #socialmedia or #marketing (lots of eyeballs, but gone in a blink)○ Long-tail ⇒ #smm (fewer eyeballs, but longer term visibility)

4. If you’re going to use your own hashtag, “pair it” with a popular hashtag so you get found.○ #siliconhalton #tech

Some hashtag tips...

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