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John Parmer, PhDHealth Communication Specialist
Centers for Disease Control and Prevention
1) What is Health Literacy?
2) National Action Plan to Improve Health Literacy
3) What CDC is doing to improve health literacy
4) Clear Communication Index
Department of Health and Human ServicesCenters for Disease Control and Prevention
What is Health Literacy?
• Obtain• Process• Understand• Decide
Department of Health and Human ServicesCenters for Disease Control and Prevention
Health Information and Services
Seven Goal Areas 1. Health information creation and
dissemination 2. Healthcare services 3. Early childhood through university
education 4. Community-based services 5. Partnership and collaboration 6. Research and evaluation 7. Dissemination of evidence-based
practice
Clear Communication Index
Department of Health and Human ServicesCenters for Disease Control and Prevention
List of 20 items to score communication products Items identified through review of scientific research in
communication and related disciplines 7 areas
Main Message and Call to Action Language Information Design State of Science Behavioral Recommendations Numbers Risk
Thimerosal - Original
Department of Health and Human ServicesCenters for Disease Control and Prevention
Main message?
Department of Health and Human ServicesCenters for Disease Control and Prevention
Thimerosal - revised
Language of primary audience
One main message & message is at the top of the first page
Visual the supports main
message
Active Voice
Most important information
summarized on the first page
top related