top ten integration targets for sugar
Post on 07-May-2015
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TOP TEN INTEGRATION TARGETS FOR SUGAR
Glenn Johnson
Senior Vice President
Magic Software Americas
@glenn4pr @MagicSoftware #SugarCon
CRM Profit Cycle
2
Integration Enhances CRM Profit Cycle
3
6 of top 10 Integration Touchpoints are to ERP Systems
4
5
#1 Opportunity to Order Conversion
Lead
Opportunity
Account
Contact
ERP Sales Order
convert lead-to-opportunity
conv
ert o
ppor
tuni
ty-to
-ord
er
6
#2 Address Book Integration
CRMERP
address book integration
7
#3 Accounts Receivables Integration
CRMERP
credit status integration
8
#4 Inventory/Warehouse Integration
CRMERP
inventory status check
WMS
9
#5 Payroll Integration
CRMERP
sales commission calculation
10
#6 eCommerce Integration
• abandoned cart-to-opportunity sync
• closed order sync• activity sync• address book sync• Master Item Data
sync
11
#7 Work Order Integration
Lead
Opportunity
Account
Contact
ERP Sales Order
convert lead-to-opportunity
convert opportunity-to-order
gene
rate
wor
k or
der
Work Order System
12
#8 Supply Chain Integration
Lead
Opportunity
Account
Contact
ERP Sales Order
convert lead-to-opportunity
convert opportunity-to-order
supp
ly ch
ain
fore
cast
ing SCM System
13
#9 Product Lifecycle Management Integration
CRMERP
eCommerce
PLM
master data synchronization
14
#10 Mobile Integration & Apps
• Composite CRM, ERP and other systems– data mash-ups– process orchestration
• Online and Offline apps• Location and Context Sensitive
– process specific– industry and business specific– location aware– device enhanced features
• barcode• photo attachments• etc.
Databases, Frameworks
Enterprise Applications
Grid deployment, Cloud and On-Premise, Shared-Nothing architecture, In-Memory Messaging, Async/Sync.,
Context, Scalability, Security
Enterprise Adapters
Comprehensive Enterprise Architecture
Orchestration, Transformation, Routing, Transactions, Monitoring, Management
Protocol Adapters
Smarter Technology
Magic xpi Flow Editor
Visual: Drag, Drop and Configure
Magic xpi Data Mapper
Visual: Drag and Map Data Connectivity
CASE STUDY
Sennheiser Electronic GmbH & Co. KG – Integration of SugarCRM and JD
Edwards
About Sennheiser:Turnover: € 584.4 million (2012) Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %) in Germany and 1,103 (47 %) abroad
Manufacturing plants:Germany (microphones, headphones, wireless microphone and monitoring systems, conference and information systems, aviation headsets)Ireland (headphones, audiology products, monitor loudspeakers, integrated systems products)USA (wireless microphone and monitoring systems)
Sales subsidiariesFrance, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA
21
Sennheiser Selects Magic for Central Integration Plattform
Sennheiser automates business processes across SugarCRM and Oracle JD Edwards; The first of many integration projects planned with award winning Magic xpi Integration Platform.
The Challenge• Central Integration Platform to integrate ERP from Oracle JD Edwards with CRM from
SugarCRM and other systems of a heterogenous IT landscape (IBM Content Manager ECM, Product Labeling System PLM (CIM Database), Lotus Notes, Microstrategy etc.
• Platform needed to be flexible, scalable, easy to use and maintain
The Solution• Magic xpi`s standard adapter for JD Edwards and SugarCRM made lengthy
programming of interfaces unnecessary• Flexible and stable Central Integration Platform in a hub-and-spoke architecture • Process Automation with synchronization of account data, sales information, vendor and
invoice data
22
Sennheiser Selects Magic for Central Integration Plattform
The Benefits• Standard adapter made integration quick and easy to implement• Future integration projects, changes or reacting to business requirements can also be
performed quickly and easily• Integration Platform provides a clear architecture for efficient maintenance and prevents
Spaghetti Code• No data silos by integrating the whole IT landscape• Automation of business processes increases productivity• In-Memory Computing Architecture for high availability, elastic scalability and 24/7
business continuity
Application Landscape
(7) Tesa
(1) SugarCRM
(2) IBM Content Manager
(3) PLM CIM database
(4) Guardus CRQ
(5) LVR - Warehouse
(6) Product Labeling(8)
Microstrategy (BI)
(9) Lotus Notes
(10) WUP
(11) EDI
Magic xpi
(12)
(13)
(14)
JD Edwards
EnterpriseOne
ERP
Sennheiser Selects Magic for Central Integration Plattform
Magic xpi Architecture at Sennheiser
Magic xpi Process Engine (Server)Magic xpi Process Engine (Server)
SugarCRM
OpportunitiesAccountsContactsLeadsCampaignsTargetsTarget ListsCasesCalenderCallsMeetings………
JD Edwards
IBM Content ManagerMicro Strategy (BI)Lotus NotesWUPProduct LabelingLVR WarehouseGuardus CRQPLM CIM DatabaseTESA
etc.Scalability Scalability Transaction
Security
Transaction Security Error-HandlingError-Handling
Monitoring via Magic xpi MonitorMonitoring via Magic xpi Monitor
Integration ProcessIntegration Process
Regelbasierte Implementierung der
logischen Flow‘s
Business- Rules
Business- Rules
Graphical Modelling
Graphical Modelling
Rule based Implementation of
logical flows
Rule based Implementation of
logical flowsAdapterAdapterComponentComponent
Magic Software Enterprises empowers customers around the globe with smarter technology that delivers a multichannel user experience for enterprise processes
and business logic and data
A global provider of application development and business integration
platforms
Focused on business
needsInnovative technology
Proven experience
Who We Are
Corporate Overview
EstablishedIn 1983
NASDAQ (MGIC)
15 offices Worldwide
>50 Countries
>1000Employees
>2,500Global Partners
ThousandsOf Customers
Millions Of End-users
Global Presence
R&D Labs
Regional Headquarters
Support Centers
THANK YOU
gjohnson@magicsoftware.com (949) 250-1718
@glenn4pr #SugarCon
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