top stats about data and programmatic

Stats AboutData & ProgrammaticProgrammatic is a big buzzword in the digital marketing landscape and increasingly the only way to buy digital advertising. But for some marketers, programmatic remains a mystery.

Marketers are setting aside more budget for programmatic

Ad space bought via programmatic trading increased 76% year-on-year in April 2015.(Source: Adform)

The global programmatic market is projected to grow from US$14.2 billion in 2015 to US$36.8 billion in 2019. (Source: Magna Global)

We round up some exciting stats and facts about programmatic and data from 2015.

$1

There is huge potential for programmatic2

70%

of 1,000 senior marketers have transferred a proportion

of their budget from TV to programmatic video in 2015

(Source: Unruly)

56.3%

of close to 3,000 global marketers said they upped their annual data-driven marketing and

advertising expenditures in 2015(Source: GDMA, Winterberry Group

and supported by MediaMath)

What is programmatic ad buying?It typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It involves using machines to buy ads. (Source: Digiday)

Mobile & video ads are appealing

Who are the leaders in audience data?

3

5

Many still do not know how programmatic works4

increase in spending for brand formats (rich media) for online ads by

advertisers from April 2014 to April 2015(Source: Adform)

333%

150ms

is the average time it takes from the start of real-time bidding to the time

an ad is served when the page loads(Source: The Economist)

of the advertisers understand very little or nothing

about how programmatic works44%

of the digital ecosystem is using programmatic

despite knowing very little about it29%

65.5%

of nearly 3,000 marketers worldwide said that third-party data licensing was not yet included

among their data driven marketing efforts(Source: MediaMath)

Globally, the top three biggest spenders were Electronics & Computers, Finance

and Automotive advertisers.(Source: Eyeota Index Q4 2015)

The most popular segment categories advertisers purchased for online ad targeting

were Sociodemographic (48%) and B2B (26%)(Source: Eyeota Index Q4 2015)

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Sources:

• https://unruly.co/whitepaper/programmatic-video-pulse-2015/• http://www.mediamath.com/resource/the-global-review-data-driven-marketing-and-advertising-2015/• http://blog.adform.com/press-releases/brand-format-banners-transforming-programmatic-advertising-across-europe/• http://www.mediapost.com/publications/article/259257/magna-global-programmatic-ad-spend-will-reach-37.html• http://blog.adform.com/press-releases/brand-format-banners-transforming-programmatic-advertising-across-europe/• http://www.economist.com/news/special-report/21615872-rise-electronic-marketplace-online-ads-reshaping-media-business-buy• https://www.appnexus.com/en/company/whitepapers/q3-2015-global-trust-study-ebook• http://get.eyeota.com/download-index-q3-2015

(Source: AppNexus)