top social media stats for 2013
Post on 10-May-2015
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Top Social Media Stats for 2013
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As a leading social promotions company, it is important for us to monitor and stay up to date on the latest social trends, stats and engagement metrics online. !Since we are constantly keeping track internally of these metrics, we thought other marketers could benefit from some of the data we have gathered for social spending and stats on Facebook, Twitter, Pinterest, Youtube, Instagram & other in 2013. !If you have any additional info, updates or comments, please share. !Cheers, !Maura Rodgers Founder, Strutta
Introduction
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Social Spending
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Social Media is #1
Social Media is the # 1 activity on the web and the most common thing we do online. !“Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.”!Beth Cooper for Fast Company
Social Media is the # 1 activity on the web and the most common thing we do online. !“Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.”!Beth Cooper for Fast Company
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• 8.4 percent of CMO overall budgets (4.7B this year) are spent on social media, which will increase to 21.6 percent within the next 5 years !
• 47% of marketers will increase their spend in 2014 !
• CMOs are expected to spend more on technology than CIOs in 2017
CMO Spend
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Breakdown of Social Spend
YouTube
Other
Facebook Stats
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• 1.19 billion active users worldwide and counting
• 53% female, 47% male
• 189 million users on Facebook are mobile only
• Average time spent on site is 20 minutes per visit
• 728M people log on to Facebook daily
Facebook Users
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• 1M websites have integrated with Facebook
• 80% of users prefer to connect with brands on Facebook
• 51% of Facebook users are more likely to buy the products of brands they follow online
• 42% of marketers say FB is critical to their business
• Engagement is 120% higher for posts with photos
• 57% of total SM budget
Brands on Facebook
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Top Engaged Brands on Facebook
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# 1 Reason to Like Brands
Twitter Stats
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• 554,750,000 active users worldwide
• 53% female, 47% male
• 73% between 15-25 years old
• 73% mobile users
• 460,000 new sign-ups each day
• 400M tweets per day
• 24% of users check their feed twice per day
Twitter Users
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• 3M websites integrate with Twitter
• 77% of top 100 companies are on Twitter
• 33% of Twitter users follow a brand
• 67% of Twitter users are more likely to buy from a brand they follow
• 50% of shoppers have made purchases based on recommendations
• Engagement is 200% higher for tweets with photo links
• 13% of total SM budget
Brands on Twitter
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Top Twitter Accounts
As a user, getting a response from these top Twitter accounts is a big deal
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#1 Reasons to Follow Brands
Pinterest Stats
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• 70M users
• 80% female, 20% male
• 35% mobile users
• 71% of users in US, 125% international growth
• 5M daily pins
Pinterest Users
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• 500,000 business accounts on Pinterest
• Pinterest users are in a buying state of mind - transactional, not relational
• 22% of Pinterest traffic converted to a sale
• Pinterest traffic spent 66% more than Facebook traffic
• 2% of total SM budget
Brands on Pinterest
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Top Brands on Pinterest
• Lowes
• Real Simple
• Mashable
• Sephora
• Better Homes & Gardens
• Purex
• LL Bean
• Jetsetter
• Nordstrom
• Everyday Health
YouTube Stats
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• 1B unique visitors each month
• 65.3% male, 34.7% female
• Most popular among 18-34 year olds
• 40% mobile viewers
• 6B hours of video watched
• 100 hours of video uploaded every minute
• 80% of YouTube traffic is international
• YouTube reaches more 18-34 adults than any cable network
YouTube Users
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• Attracted 6B in ad spend in 2013, doubled in 2 years
• Over 90% of Internet traffic is video content
• Video promotions 6x more effective than traditional print campaigns
• 13% of total SM budget
Brands on YouTube
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Top Brands on YouTube
Instagram Stats
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• 150M users and growing
• 68% female, 32% male
• 90% of users are under the age of 35
• 16B photos shared, 7% of daily photo uploads
Instagram Users
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• Engagement is booming for brands
• 1,300 brands on Instagram
• The top 50 brands have 722K followers on average
• Prime channel for entertainment, media & apparel
• Brand adoption up 80% in one year
• 83% of posts include a #hashtag
• Just introduced ads in 2013
Brands on Instagram
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Top Brands on Instagram
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1. Jenna Marbles
2. Snoop Dogg
3. Zooey Deschanel
4. Harry Styles
5. Chris Brown
6. Rob Kardashian
7. Barack Obama
8. Ariana Grande
9. Kourtney Kardashian
10. Rihanna
Top Celebs on Instagram
http://distilleryimage8.s3.amazonaws.com/92062988f55f11e1901022000a1e9e2c_7.jpg
Other Stats
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OTHER
Google+ !
• 300 million active “instream” users !
• 70% male !LinkedIn !
• 259 million users !
• 63% male, 37% female !
• 184M uniques per month !
• 37% mobile users !
• Users spend 17 minutes on average on site each month !
• 3M business pages
Tumblr !
• 300 million monthly uniques !
• 120,000 daily sign-ups !
• 900 posts per second !
• 105 million blogs !
• 24 billion minutes spent on site each month !
• No total user data shared
!!!
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Resources
Overall
• Fast Company
• Media Bistro
• Business Insider
• Tumblr Stats
• Business Insider - Primer
Twitter Sources
• Fresh Peel
• Social Baker
• Rival IQ
• Jeff Bullas
• Beevolve
• Fast Company
• Zephoria
• Mashable -10 Engaged Brands on Facebook
• Expanded Ramblings
• ReadWrite
• Mashable - Top Brands on Instagram
• Nitrogram
• Business Insider - Instagram
• Mashable - 10 Most Followed Brands on Instagram
• Most Followed Celebs
YouTube
• Youtube Stats
• Mashable - Top Brands on Youtube
www.strutta.com
Thank You!
By Maura Rodgers
maura@strutta.com
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Learn more about Strutta’s powerful social promotions platform:
http://www.strutta.com/features/
!
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