top designs 2013

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V I S U A L C O M M U N I C A T I O N D E S I G N

UNIT 4UNIT 3

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VISUAL COMMUNICATION DESIGN

C O N T E N T SINTRODUCTION 3

EXHIBITORS AND WORKS 4

SELECTED DESIGN PLAN PAGESROXANNE BURCHELL 18

MITCHELL CHEONG 24

PRUE EDMUNDS 25

JAMES HAYWARD 29

REBEKKA LORD-JOHNSON 36

INDIA MCKENZIE 37

DAVID SOOKUN 42

HANYU ZHAO 47

GEORGIA ALDOUS 53

JULIA BERGIN 56

LOUIS GRECH 72

JAMES HAYWARD 75

NATASHA JAMES 89

ROBERT JANES 93

ZOE KASKAMANIDIS 97

ELOISE MCCULLOUGH 99

ANGELICA MILANES 102

LAUREN MORAN 111

LISA PERIC 118

LUKE PRINGIPAS 123

ZENIYA VREUGDENHIL 127

CLARA YAP 129

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VISUAL COMMUNICATION DESIGN

IN 2013 A NEW STUDY, VCE VISUAL COMMUNICATION

DESIGN, WAS INTRODUCED. THIS EXHIBITION SHOWCASES

WORKS FROM THE PREVIOUS STUDY, VCE VISUAL

COMMUNICATION AND DESIGN 2012, WITH FOLIOS FROM

BOTH UNITS 3 AND 4 ON DISPLAY. THE NEW COURSE,

HOWEVER, WILL ASK STUDENTS TO ENGAGE IN A SINGLE

EXTENDED FOLIO, SIMILAR TO THAT UNDERTAKEN IN

THE PREVIOUS UNIT 4.

WHILE THE FOLIOS ON DISPLAY IN THIS EXHIBITION

WERE COMPLETED TO SATISFY ASSESSMENT CRITERIA

FOR VCE VISUAL COMMUNICATION AND DESIGN 2012,

THEY ALSO DEMONSTRATE A CONSISTENT LEVEL OF

EXCELLENCE TO INSPIRE STUDENTS OF THE CURRENT

STUDY. KEY KNOWLEDGE AND SKILLS OF THE CURRENT

STUDY ARE ADDRESSED IN THE 2012 EXHIBITION

FOLIOS, THROUGH A BROAD RANGE OF APPROACHES,

INNOVATIVE APPLICATIONS OF DESIGN ELEMENTS

AND PRINCIPLES, AND THE SELECTION OF METHODS,

MEDIA AND MATERIALS ALL RELEVANT TO VCE VISUAL

COMMUNICATION DESIGN 2013. THE FOLIOS THEREFORE

OFFER CURRENT AND FUTURE VCE STUDENTS A GREAT

SOURCE OF INSPIRATION AND IDEAS.

V I S U A L C O M M U N I C A T I O N D E S I G NVisual Communication Design examines the way

visual language can be used to convey ideas,

information and messages in the fields of

communication, environmental and industrial

design. Designers create and communicate through

visual means to shape the everyday quality of

life for individuals, communities and societies.

Visual communication design relies on drawing

as the primary component of visual language to

support the conception and visualisation of ideas.

Consequently, the study emphasises the importance

of developing a variety of drawing skills to

visualise thinking. A number of the folios on

display demonstrate exceptional examples of

observation, visualisation and presentation

drawings.

Students employ a design process to generate

and develop visual communications. This process

provides a structure to organise design thinking

and is shaped by considerations of aesthetics and

functionality, as well as social, environmental

and economic factors. Students develop the skills

to manipulate and organise design elements,

design principles, selected media, materials

and production methods when creating visual

communications. Throughout the study students

explore manual and digital methods to develop

and refine presentations.

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VISUAL COMMUNICATION DESIGN

V I S U A L C O M M U N I C A T I O ND E S I G N

MITCHELL CHEONG

Camberwell Grammar School, Canterbury

VANGUARD INDUSTRIES HOME TOOL STORAGE UNITinkjet print

Communication need: To develop a home tool storage unit.

The concept behind the home tool storage unit was to create an easily accessible, yet aesthetically pleasing, unit that would cater for a wide range of customers, from large families to small, single-person households. It had to be high quality and have a range of features that differentiated it from other such kits on the market.

ROXANNE BURCHELL

Highvale Secondary College, Glen Waverley

CENTRIFUGAL JUICER CONCEPT FOR TANGELO AND PROMOTIONAL MATERIALinkjet print

Communication need: To design a concept product and accompanying promotional material.

This juicer was designed for Tangelo, a company whose appliances feature a stylish twist on traditional kitchen electronics. Reference photos of designer appliances, along with observational drawings of my own home appliances, were used to develop a design that combined both practicality and style. With metallic colours, I reflected the juicer’s futuristic appeal.

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VISUAL COMMUNICATION DESIGN

PRUE EDMUNDS

Woodleigh School, Baxter

THE LODGEbalsa wood, balsa cement, Perspex, cardboard, inkjet print

Communication need: To design a portable tempo-rary shelter for homeless people, with logo and advertisement.

The Lodge was designed to temporarily accommodate many people of a hugely varying demographic while emitting a welcoming and homely environment. The design was influenced by contemporary architecture, but was also compact and simplified, remaining neutral and inoffensive in a metropolitan setting. The final design has a multi-dimensional aesthetic, represented in a balsa-wood model.

JAMES HAYWARD

Scotch College, Hawthorn

AUSTRALIAN PAVILION, VENICE BIENNALE, THE GIARDINI – VENICEcardboard and acrylic

Communication need: To redesign the Australian Pavilion at the Venice Biennale.

The Australian Pavilion, Venice Biennale provided an exceptional architectural brief that required understanding of exhibition spaces and architectural typologies. I was challenged to find a narrative for the design and borrowed from the metaphor of Uluru as the centre of Australia. I researched the site and other architectural designs submitted for Di Stasio’s earlier competition.

AMES HAYWARD

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VISUAL COMMUNICATION DESIGN

INDIA MCKENZIE

Lauriston Girls’ School, Armadale

TWO HALVES CAFÉinkjet print, calico, fabric paint

Communication need: Client identity and furniture design.

Re-creating the client identity of the Two Halves Café required an innovative design solution that focused on the application of the logo onto a number of different surfaces. This led to an exploration of materials, methods and media that ranged from screen printing, carpentry, pyrography, stickers and blackboard paint to textiles. The Two Halves stool was primarily inspired by Eames.

REBEKKA LORD-JOHNSON

Firbank Grammar, Brighton

ARTURA FOOTBRIDGE: THE SECRET GARDENglass, hardwood, stain, foam board, cardboard, acetate, semi-gloss cardboard, inkjet print

Communication need: To design an outdoor footbridge that can be adapted to fit domestic ponds and garden beds of regular and irregular shapes.

The Secret Garden footbridge was designed to blend into its garden environment and also offer a 360-degree experience. Rippled glass has been used in two shades of green to mimic the illusion of water, while its natural transparency creates different tones and textures when layered with the other discs.

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VISUAL COMMUNICATION DESIGN

DAVID SOOKUN

Waverley Christian College, Wantirna South

SOOKUN ARCHITECTS HEAD OFFICE inkjet print Communication need: Exterior design for Sookun Architects’ new head office in Melbourne.

Sookun Architects’ new head office aims to appeal to those with an interest in design, while reflecting the modern style sensibilities of the surrounding Docklands area. Glass was used as a dominant material throughout the building to create an open feel and allow the beauty of the sea view to be seen.

HANYU ZHAO

Camberwell Girls Grammar School, Canterbury

BOTTLE OPENERlaminate board

Communication need: To create a bottle-cap opener for individuals with limited strength, possibly due to age, medical condition or disability.

This bottle-cap opener, for use by people with limited strength, had to be both easy to use and convenient to carry around. I researched many currently available bottle openers for a design solution. Ultimately I was inspired by the ergonomic form of an umbrella handle.

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VISUAL COMMUNICATION DESIGN

V I S U A L C O M M U N I C A T I O ND E S I G N

JESSICA ARNOTT

Westbourne Grammar School, Truganina

Client: SAGA

Presentation 1: Campaign rollout inkjet print

Presentation 2: Paper promotioninkjet print

SAGA requested a possible campaign and paper promotion for their newly established plans to renew Melbourne’s forgotten history. My designs were mainly inspired by the ever changing perceptions of history, and the difficulty in re-telling past stories. I used mainly digital media during the design process but found it hard to decide on the finals.

GEORGIA ALDOUS

Wangaratta High School, Wangaratta

Client: Arnica & Husk Organic Produce

Presentation 1: Window display Perspex, wood, lino

Presentation 2: Promotional materialinkjet print

The focus of Arnica & Husk on ‘natural’ and ‘organic’ produce heavily influenced the design of both the window display and promotional material. Bright colours and a combination of geometric and organic shapes were used to create a dynamic modern space and visual brand identity, in turn increasing public awareness of the store.

GEORGIA ALDOUS JESSICA ARNOTT

Westbourne Grammar School, Truganina

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VISUAL COMMUNICATION DESIGN

JULIA BERGIN

Caulfield Grammar School, St Kilda East

Client: VicRoads

Presentation 1: Acacia - Peninsula Link freeway installation designboard, metal

Presentation 2: Flora and Fauna Parks Reserve promotional posterinkjet print

The Peninsula Link freeway required an installation piece of design, along with a promotional poster for the new adjoining walking trails. The designs were to convey to drivers the journey from an urban setting into the green landscapes of the Peninsula. I achieved this via the manipulation of rigid geometric shapes into fluid forms.

ZOË BLOW

Lauriston Girls’ School, Armadale

Client: Rose Myer

Presentation 1: Brand identityPerspex, wood, lino

Presentation 2: Label and package designinkjet print

Rose Myer required a brand identity for her newly established organic gelato company, Willow and Sage, and label designs for four promotional gelato flavours to celebrate the opening. The branding and label designs employ a range of bright, vibrant colours to convey the playfulness of the company and the exotic ingredients used.

BLOWZOË B

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VISUAL COMMUNICATION DESIGN

VISUAL

COMMUNIC

LOUIS GRECH

Wangaratta High School, Wangaratta

Client: Dr Hermit’s

Presentation 1: : Promotional material for Dr Hermit’s espresso tapas barinkjet print, laser print

Presentation 2: Scaled feature wall for Dr Hermit’s espresso tapas baracrylic spray paint

Through my interest in the environment I tried to create a space within Dr Hermit’s that provided a sense of refuge from the hustle of city life. In an effort to create this sense of peace within Dr Hermit’s and its promotional material, I sought inspiration from the landscapes of the Australian Alpine Ranges and vintage imagery.

JOHN BUEKER

St Helena Secondary College, Eltham North

Client: Fédération Internationale de Roller Sports

Presentation 1: Promotional posterinkjet print

Presentation 2: Corporate gift packageinkjet print

The Fédération Internationale de Roller Sports (FIRS) required a poster and gift package to present to the members of the International Olympic Committee. I wanted my designs to portray the qualities of the sport and its participants while also being energetic. I think that my love for the sport helped me develop my designs.

FIRS has kindly given permission for its logo to be used on this presentation board.

JOHN BUEKER

St Helena Secondary College, Eltham Nort

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VISUAL COMMUNICATION DESIGN

JAMES HAYWARD

Scotch College, Hawthorn

Client: Boroondara Council

Presentation 1: Glenferrie Square brand design (format banner sign) inkjet print

Presentation 2: Design proposal for Glenferrie Squareinkjet print

Glenferrie Square converts a carpark into a civic space linking residential, commercial and leisure precincts. The brand evolved through an exploration of the shape of the site and the mood and colours of the surrounding neighbourhood. The scale of the project was a major challenge, so I researched significant work by Martha Schwartz and sought guidance from architects.

KIM HANDLEY

Westbourne Grammar School, Truganina

Client: EduGraphics

Presentation 1: Ohkrana infographicinkjet print

Presentation 2: History Revolutions box set Packaginginkjet print

Harnessing the power of visual communication, EduGraphics wishes to transform the learning experience of students studying the content-rich, ideologically complex VCE subject History Revolutions through compelling infographics. A brightly coloured, playful, minimalist design style has been specially developed for use on a range of products, such as the poster and packaging concepts displayed.

KIM HANDLEY

Westbourne Grammar School, Truganina

Client: EduGraphics

Presentation 1: Ohkrana infographic

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VISUAL COMMUNICATION DESIGN

NATASHA JAMES

Christian College Geelong, Waurn Ponds

Client: Moonjuice

Presentation 1: Brand logo and label for bottlepen, ink, watercolour, inkjet print

Presentation 2: Packagingpen, ink, watercolour, inkjet print

Moonjuice, a local microbrewery producing boutique cider, has requested logo, bottle and packaging designs for a new line of products. I was strongly influenced by the company’s emphasis on handcrafted goodness and quality, and sought to reflect this in my designs.

ROBERT JANES

Strathmore Secondary College, Strathmore

Client: October Horrorfest

Presentation 1: October Horrorfest double-sided posterinkjet print

Presentation 2: October Horrorfest Popcorn Container and Beverage Cupinkjet print

October Horrorfest required a promotional poster, popcorn container and beverage cup design for its annual horror film festival held in late October at Federation Square. Inspiration was taken from classic horror movies, which resulted in the predominant use of silhouettes and the exploration of methods such as lino printing and photography.

NATASHA JAMES

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VISUAL COMMUNICATION DESIGN

JORDAN LEWIS

Wangaratta High School, Wangaratta

Client: Horizons

Presentation 1: T-Shirt design inkjet print and screen print

Presentation 2: Lookbookinkjet print

A signature line of shirts was created for Horizons, a clothing label based in Torquay, Victoria. The new designs hoped to expand Horizons’ audience to a much broader and larger group. The design of the shirts, and accompanying lookbook, had to be dynamic and original while keeping within the brand identity.

ZOE KASKAMANIDIS

Eltham High School, Eltham

Client: Nillumbik Shire Council

Presentation 1: T-shirtprint of design on t-shirt

Presentation 2: Bookmarksinkjet print, aged paper

The illustrations in my designs reflected the imagery in T S Eliot’s poem ‘The Portrait of J Alfred Prufrock’ and aimed to engage theaudience with the annual focus of the poetry festival. The poem itself was the main influence; imagery and existing designs were also researched. Printing, collaging, painting and digital drawing were explored.

DIS

chool, Eltham

mbik Shire Council

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VISUAL COMMUNICATION DESIGN

ANGELICA MILANES

The Mac. Robertson Girls’ High School, Melbourne

Client: Objective

Presentation 1: Metamorphosis clock seriesbalsa wood

Presentation 2: Promotional material for the Metamorphosis Serieslaser print

Objective is an innovative design company that required a clock series called Metamorphosis. It is based on three main aspects: the measurement of time, depiction of passing time, and the way that time can be experienced. The distinctive form of each clock inspired the custom typography and illustrations used in all of the promotional material.

ELOISE MCCULLOUGH

Star of the Sea College, Gardenvale

Client: Amelia Jennings

Presentation 1: Milly’s Bread packaginginkjet print

Presentation 2: Milly’s promotional coasterinkjet print

I wanted to create packaging that was innovative and contemporary, but also maintained an element of warmth to convey that Milly’s Bread was homely and rustic. I wanted to produce a promotional device that people would want to keep, so I created distinctive, vibrant coasters that consumers would be proud to use.

ANGELICA MILANES

The Mac. Robertson Girls’ High School,Melbourne

Client: Objective

Presentation 1: Metamorphosis clock sbalsa wood

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VISUAL COMMUNICATION DESIGN

LAUREN MORAN

Waverley Christian College, Wantirna South

Client: Prompt

Presentation 1: Interactive business cardinkjet print

Presentation 2: Series of three promotional postersinkjet print

The express courier company Prompt required new promotional posters and business cards to emphasise their devotion to personal and speedy delivery. The business card called for an interactive component that required audience involvement. Through inspiration in various forms of origami, a solution was reached allowing a three-dimensional form to be constructed from the card.

LISA PERIC

Loyola College, Watsonia

Client: Resurrection

Presentation 1: Life and death skateboard decks linoleum, watercolour, inkjet print

Presentation 2: Beware skateboarding promotional poster inkjet print

Resurrection is a contemporary skateboarding company that has requested two skateboard designs that incorporate Catholic animal symbolism and use a variety of media such as ink and linoleum. Ultimately these designs evoked a natural, tribal feeling. Resurrection also requested a promotional poster for a skateboard event, which used photography and computer methods to achieve a vibrant retro look.

LAURENN MORAN

ley Christian College Wantirna South

N MORAN

e, Watsonia

ction

Life and death skatelour, inkjet

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LUKE PRINGIPAS

Strathmore Secondary College, Strathmore

Client: Allegro Youth Orchestra

Presentation 1: Logo/identity and promotional posterinkjet print

Presentation 2: Program guideinkjet print

The Allegro Youth Orchestra is a vibrant orchestra of talented young musicians from Australia. To provide a strong visual identity and promotional poster for their first recital, I based the logo around the conductor’s hand movements. The booklet contains lively and humorous imagery illustrating the music of Saint-Saëns’ The Carnival of the Animals.

PASLUKE PRINGIPA

athmore Secondary College, StrStrath

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VISUAL COMMUNICATION DESIGN

LUKE TIZIANI

Carey Baptist Grammar School, Kew

Client: Lagoon Longboards

Presentation 1: Corporate identityinkjet print

Presentation 2: Longboard and package prototypeinkjet print

Lagoon Longboards is a new Melbourne-based longboard company. It required the design of a new corporate logo, longboard graphic and innovative package for longboard wheels. The logo and graphic designs reflect the styles and nature of longboarding, inspired by artist Andreas Preis. The graphic design successfully advertises the brand through its strong use of colour.

SAMUEL PURDIE

Waverley Christian College, Wantirna South

Client: Black Goanna

Presentation 1: In game gun inkjet print

Presentation 2: Game caseinkjet print

Black Goanna is seeking to design a new video game and associated packaging. As a whole I tried to create fun, imaginative designs to appeal to a younger audience. I attempted to incorporate steampunk styles, combined with a futuristic flare. I also used natural aspects to portray the game fully.

SAMUEL PURDIE

ge Wantirna

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VISUAL COMMUNICATION DESIGN

ZENIYA VREUGDENHIL

Mentone Girls’ Secondary College, Mentone

Client: The Department of Things vintage and antiques store

Presentation 1: Business card and promotional flyerinkjet print

Presentation 2: Promotional posterinkjet print

In an effort to generate publicity, The Depart-ment of Things, a vintage and antiques store, requested a business card and promotional materials to be distributed locally. I used a colourful, minimalist design for the logo and contrasted it with monochromatic images to reflect the interaction between old and new embodied by the store.

CLARA YAP

Camberwell Girls Grammar School, Canterbury

Client: MOOCHA

Presentation 1: Juice labels design inkjet print

Presentation 2: Recipe book cover designinkjet print

MOOCHA, a Melbourne-based juice bar, required a logo, juice labels and a recipe book that uses assorted colours and shapes to bring simplicity and a sense of quirkiness. So as to attract the target audience, the designs were influenced by the textures and shapes from the different fruits used at the bar.

ZENIYA VREUGDENHIL

Mentone Girls’ Second C ll

CLARRA Y

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ROXANNE BURCHELL

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MITCHELL CEHONG

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PRUE EDMUNDS

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JAMES HAYWARD

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REBEKKA LORD-JOHNSON

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INDIA MCKENZIE

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DAVID SOOKUN

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HANYU ZHAO

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GEORGIA ALDOUS

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JULIA BERGIN

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LOUIS GRECH

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JAMES HAYWARD

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NATASHA JAMES

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ROBERT JANES

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ZOE KASKAMANIDIS

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ELOISE MCCULLOUGH

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ANGELICA MILANES

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LAUREN MORAN

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LISA PERIC

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LUKE PRINGIPAS

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ZENIYA VREUGDENHIL

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CLARA YAP

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CLARA YAP