top 4 computer repair advertising mistakes (slides)
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SPHomeRun.com
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
Top 4 Computer
Repair Advertising
Mistakes
Creative Commons Image Source: Flickr BUILDWindows
SPHomeRun.com
What are the
Top Four Biggest
Computer Repair
Advertising
Mistakes
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That You'll Want to
Avoid at all Costs?
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1. No Concisely
Defined Target
Market
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• How Can the
Target Market Be
Pinpointed
Geographically?
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• What Trade
Groups Do They
Belong to?
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• What Are Their
Biggest
Business and
IT Problems?
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• Where Do They
“Hang out"
(Online and
Offline)?
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• How Many
Decision Makers
or Buying Units
Are in This
Group?
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For a Step-by-step
Walkthrough of
Identifying Your
Target Market Size,
See
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• infoUSA.com for
Starting a
Computer
Business (Blog
Post Demo)
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• zapdata.com for
Starting a
Computer
Business (Blog
Post Demo)
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2. Pretending
There is No
Competition
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• Who's Selling to
Your Intended
Market?
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• What Are They
Selling?
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• At What Price
Points?
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• Where Are these
Competitors
Advertising /
Promoting?
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• What Do Their
Customers Like /
Dislike?
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3. Putting All of
Your Eggs in
One Basket
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Make Sure Your
Marketing Plan
Includes at Least
Three or Four
Different “Legs":
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• Targeted Direct
Mail for
Prospecting
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• Direct Mail to
Your In-house
List
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• Organizational
Sponsorships
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• Pay per click
(PPC)
Advertising
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4. Ignoring the
Need for
Accountability
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Review the List of
the Top Four
Biggest Computer
Repair Advertising
Mistakes
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And Make Sure
You Don’t Fall into
Similar Traps
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What Kinds of
Computer Repair
Advertising Have
Been Successful for
Your Business?
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What’s Been a
Miserable Failure
and Worthy of
Being Number Five
on the Above List?
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Please Share
Your Tips, Hints,
and War Stories in
the Comments
Area Below
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Download this
Free Special Report Now at
ITMarketingIdeas.com
Recommended Reading:
Top 10 IT Marketing Strategies
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SP Home Run is a registered trademark of SP Home Run Inc.
Creative Commons Image Source: Flickr BUILDWindows
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