top 3 content marketing trends for 2017 and beyond
Post on 09-Jan-2017
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Top 3 Content Marketing
Trends for 2017 and BeyondAccording to 25 experts
Aaron agius
Marketer, web
strategist, and
enterpreneur
#1 personalisation
#2 Interactive content
#3 Data lead content
Adrian cordiner
Director of digital
rhinos and prozely
#1 More rich media content
#2 More niche content
#3 Higher rates for content creators
Andrew davis
social media
consultant and
trainer
#1 A split within social media and content
#2 Algorithms will play a bigger role
in how your customer will be seen
#3 A lot of brands will give up on
content marketing as they are not
seeing short term results
Andy crestodinaCo-founder and strategic
director at orbit media
#1 Google will buy twitter for tens of
billions of dollars
#2 Machine learning will become part of
optimization tools
#3 Live events will set huge attendance
records and companies will try to get
more live events into their mix of content
types
Chad pollittVP of audience and
co-founder of relevance
#1 Content marketers will be demanding and
receiving much larger budgets for content
promotion and distribution.
#2 Native advertising networks, third-parties
and managed service providers offer cost per
engagement ( CPE ) post-click buying options.
#3 Agencies and publishers’ content studios will
compete head to head for enterprise content
marketing business.
Chris garrettAn online business
consultant, teacher,
coach, new media
industry commentator,
writer and speaker
#1 More movement from marketers toward
adaptive content and granular marketing
automation sequences
#2 People are increasingly cynical and protective
of their inbox, they won’t respond just because
something is free
#3 Virtual reality and augmented reality is right
now bleeding edge field, but in the coming years
expect it to go mainstream
Cindy readnowerAn author, columnist,
and owner of skinny
leopard media
#1 People are inundated with information
#2 Those that are active on social media
need lots of good content to post and
this will continue
#3 People will start to click away from
sensationalist headings
Donna moritzSocial media strategist
and visual marketing
specialist
#1 Live video will be integral to a true
connection with your audience
#2 Paid social will be accepted as a
necessary part of any social media
strategy
#3 More than ever we will need to be
“human” in our marketing as fans want to
know the people behind the brand
Frank strongThe founder and
president of sword and
the script media
#1 A re-evaluation of content output
#2 A renewed focus on content distribution
#3 Buy vs. build an audience
Glen gilmoreDigital marketing
strategist, author of
social media law for
business, and has ranked
as a forbes top 20 social
media power influencer
#1 Content marketing success will demand that
marketers get much more tech and data savvy
#2 Ar, vr, and the internet of things ( iOt )
ARE COMING OF AGE AND CREATE OPPORTUNITIES
FOR MARKETERS#3 THE BEST CONTENT MARKETERS WILL BE THOSE WHO
TAP INTO THE INCREDIBLE DATA BEING GENERATED BY SO
MANY CONNECTED DEVICES AND THE PLATFORMS BEING
SPAWNED BY IOT, AR AND VR
GUY KAWASAKICHIEF EVANGELIST OF
CANVA, AN ONLINE GRAPHIC
DESIGN TOOL
#1 LIVE VIDEO
#2 LIVE VIDEO
#3 AND LIVE VIDEO
HANA ABAZAA DIGITAL MARKETER AND
THE VP OF MARKETING AT
UBERFLIP
#1 I BELIEVE THE INCREASE IN CONTENT CREATION WILL CONTINUE
IN 2017, THERE WILL BE A GREAT FOCUS ON MEASURING THE
VALUE AND SUCCESS OF YOUR CONTENT EFFORTS ACROSS KEY
PERFORMANCE METRICS THAT IMPACT THE BUSINESS
#2 while a shift in content formats will skew to more
visual forms (like video) there will still be a need and
demand for long-form content
#3 marketers will place a bigger emphasis on creating
compelling experiences that are integrated into their
overall strategy and technology stack
Joel klettkeCopywriter and digital
marketer
#1 A shortage of capable content
creators ( seller’s market )
#2 Focus shifting away from long-term
content
#3 Growth in visual content
John jantschA marketing consultant,
speaker and author of duct
tape marketing, duct tape
selling, the commitment
engine and referral engine,
and is founder of the duct
tape marketing consulting
network.
#1 Less is more
#2 Lead capture is personal
#3 Content drives advertising
Jordan scheltgenA managing partner at cave
social
#1 More and more businesses will seek out to hire
content creators and marketers, not merely hand off
the marketing responsibilities to someone juggling
several other jobs within an organization
#2 There will be a big focus on quality over quantity
#3 Snapchat will no longer be a novelty, but
something most businesses have, accompanied
closely with the use of live video on
facebook/periscope
Kohlben voddenPredicted a seismic industry
change towards science –
based marketing solutions
and left the global agency
world to launch storyscience
and who are pioneering
science-based content
marketing
#1 we see a not too distant future where ai
creates content along side writers and is
managed by tech savvy editors
#2 Formats such as 360 video and Virtual reality by your
audiences are fast moving beyond the realm of early
adopters and with both Facebook and YouTube both now
supporting these formats, you can expect to see
widespread audience adoption in 2017/2018
#3 Science-based content marketing
Marcus sheridanThe president of the
sales lion
#1 Many companies will fail at content marketing
because they feel it’s too complicated and
competitive – therefore not worth trying
#2 More and more companies will start to
embrace in-house video content, hiring their own
videographers and eventually, offering more
video – based content than text
#3 More than ever, companies will seek after
recent journalist graduates to fill their content
and social media marketing needs
Mark schaeferA college educator,
marketing consultant,
and author of five
marketing books
including the content
code
#1 The most important trend is the increase in
information density
#2 Content is no longer the finish line. It is the
starting line. Most businesses will need promotion
and distribution strategy
#3 Virtual reality will be mainstream in a few
years. This will change how we tell our stories
and connect to customers in profound ways
Matthew grantDirector of content
strategy at Aberdeen
essentials
#1 People will continue to churn out
crappy content
#2 Content will get useful or get ignored
#3 Marketers will realize that it is not
about the content
Michael brennerCeo of marketing insider
group, co-author of the
best-selling book the
content formula, and
one of the leading voices
in marketing today.
#1 Brands find a niche
#2 Visual content continues to dominate
#3 personalization
Nathan elleringContent marketing lead
a co schedule
#1 Blogs, social media, and video will
undeniably continue to flourish into 2017
and beyond
#2 Smart marketers will begin to invest in
bigger content projects like creating free
and robust online tools
#3 Writing the go-go books in their industries, and
creating environments where their customers
can build a community to share knowledge
Pawan deshpandeCeo of curata
#1 Paid social and promoted content will
become a major and standard way that
content is promoted
#2 The line between content creation and
content curation will blur
#3 B2b content marketers will be held
accountable not just for how much content they
create, but what it does for the business much
like demand generation teams
Scott seversonPresident at bradpoint’s,
works with a broad array of
brands and agencies to craft
strategic, effective and
measurable content
marketing programs.
#1 Focus on efficiency
#2 The rise of the content
librarian ( organize, label, and
manage content, can solve the
“content shock” marketers are
experiencing
#3 User – generated content
Steven steftonFind more about
steven sefton at
www.seftonmedia.com
#1 Instead of posting a 500 word article
every week, spend more time and create an
article around the subject that is going to be
a powerful asset to your website
#2 Quality trumps quantity
#3 Without a promotion plan, your content
won’t go anywhere. When you create a new
article, make sure it’s the best article
online for that subject
Ted rubinSocial marketing
strategist, brand
evangelist, keynote
speaker, and acting cmo of
brand innovators. He also
ranked #13 on forbes top
50 social media power
influences.
“Looking people in the eye digitally”
#2 connecting
#3 relationships
#1 listening
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