top 20 facebook brand sites (metia, inc., march 2011, john porcaro)

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A look at the top 20 Facebook Brand Pages, as of March 2011. Tips from the leaders: Invite visitors to “Like” your PageCreate well-written, “human” status updatesCreate custom offers that visitors find valuableShare inside information and unique assetsFeature user-generated contentCreate “sharable” apps that are social by designMake sure content maps to brand campaignCreate an emotional connectionAcknowledge your biggest fansEngage across your online propertiesLink to online and offline eventsEnhance the offline experience online

TRANSCRIPT

© Metia, Inc. | 15 March 2011

March 15, 2011

1

Presented by:

John Porcaro, Director of Social Media

Metia, Inc., Kirkland Washington

Top 20 Facebook Brand Pages and a few things we learn from them

© Metia, Inc. | 15 March 2011

Pop Quiz Which of these brands are in the Top 10?

2

http://statistics.allfacebook.com/pages/leaderboard

© Metia, Inc. | 15 March 2011

Facebook Top 10 Numbers 1-10

23.0 MILLION

Coca-Cola

Disney

17.8 MILLION

Starbucks

19.9 MILLION Oreo

17.0 MILLION

Red Bull

15.7 MILLION

Skittles

15.5 MILLION

Converse

11.8 MILLION

Converse All Stars

13.4 MILLION

iTunes

MILLION

11.0

March 14, 2011 http://statistics.allfacebook.com/pages/leaderboard

Victoria’s Secret

11.7 MILLION

© Metia, Inc. | 15 March 2011

Facebook Top 20 Numbers 11-20

9.9 MILLION

Windows Live

Messenger

Pringles

9.4 MILLION

iPod

9.8 MILLION

PlayStation

9.7 MILLION

Monster

8.8 MILLION

Dr. Pepper

8.1 MILLION

Nutella

7.8 MILLION

Ferrero Rocher

7.9 MILLION

http://statistics.allfacebook.com/pages/leaderboard

Victoria’s Secret Pink

8.2 MILLION

March 14, 2011

Disneyland

MILLION

7.8

© Metia, Inc. | 15 March 2011

Coca-ColaC

Feature User Generated Content…

1

Use all 180x540px for your profile

photo

© Metia, Inc. | 15 March 2011

Coke’s Page Creators are Fans (video)

© Metia, Inc. | 15 March 2011

Starbucks

Well-written status updates…

2

© Metia, Inc. | 15 March 2011

Comments, Likes show up in Newsfeed…

© Metia, Inc. | 15 March 2011

Like, Comment, Post, Share

19.9 million people in Newsfeed

9,417 “Likes”

632 Comments

1.3 million “Friend” newsfeeds The average Facebook user has 130 Friends

© Metia, Inc. | 15 March 2011

Disney

Engage across all your properties, cross-sell

Great use of “Social Graph” API

3

© Metia, Inc. | 15 March 2011

Disney

Share Company Assets

Feature inside information that fans appreciate

© Metia, Inc. | 15 March 2011

Oreo

Invite visitors engage with your Page

Another good use of the Profile photo

4

Share the spotlight with your Fans

© Metia, Inc. | 15 March 2011

Red Bull

5

Invite the “Like” Don’t be too subtle!

© Metia, Inc. | 15 March 2011

Use Events to keep brand highlighted

© Metia, Inc. | 15 March 2011

Red Bull features lots of local events

© Metia, Inc. | 15 March 2011

Skittles

Campaign to get people to “Like” your

page (video)

6

© Metia, Inc. | 15 March 2011

Comments, Likes show up in Newsfeed

Share content across sites

Use dot.com to engage on Facebook

Strategically place “Dog Whistles”

© Metia, Inc. | 15 March 2011

Converse All Stars

Use celebrity content, exclusive insider info

Don’t forget to tie back to sales

7

© Metia, Inc. | 15 March 2011

Converse

Comments, Likes show up in Newsfeed

Develop useful and fun apps

8

© Metia, Inc. | 15 March 2011

Victoria’s Secret

Use multiple platforms

Engage Fans with live chat

9

© Metia, Inc. | 15 March 2011

Offer free digital downloads

Keep your 5 photos current, tied to

campaign if you can

Good use of photos to highlight a post

© Metia, Inc. | 15 March 2011

iTunes

Post useful info, update regularly

Create exclusive offers

Offer free content

10

© Metia, Inc. | 15 March 2011

Windows Live Messenger

Host a fun app that’s SOCIAL at its core…

11

© Metia, Inc. | 15 March 2011

Windows Live Messenger

Share the spotlight with your Fans…

© Metia, Inc. | 15 March 2011

© Metia, Inc. | 15 March 2011

iPod

Post exclusive or free content worth sharing

12

© Metia, Inc. | 15 March 2011

Playstation

Create and post useful information

Host an Online Event

Feature inside info, screens, videos

13

© Metia, Inc. | 15 March 2011

Pringles

Feature a partner relationship

Make comments and questions witty

14

© Metia, Inc. | 15 March 2011

Monster Energy

Integrate current messaging with

profile photo

Share lots of photos, from events, promotions

Post content from sponsored events

15

© Metia, Inc. | 15 March 2011

Victoria’s Secret Pink

Create special offers for Friends/Fans

Host a sharable app with a social message

16

© Metia, Inc. | 15 March 2011

© Metia, Inc. | 15 March 2011

© Metia, Inc. | 15 March 2011

Dr. Pepper

Keep your profile status “human”

17

© Metia, Inc. | 15 March 2011

Ask for feedback…

…you can learn a lot by listening.

© Metia, Inc. | 15 March 2011

Ferrero Rocher

Sometimes, you get lucky

18

© Metia, Inc. | 15 March 2011

…even if the content isn’t very good

© Metia, Inc. | 15 March 2011

Create an integrated app using Facebook API

19

© Metia, Inc. | 15 March 2011

© Metia, Inc. | 15 March 2011

Brand messaging shows up in your

Friends’ news feed

© Metia, Inc. | 15 March 2011

Disneyland

Create an emotional connection

20

© Metia, Inc. | 15 March 2011

Enhance the offline experience

© Metia, Inc. | 15 March 2011

Starburst

Be consistent with overall brand message

21 BONUS

© Metia, Inc. | 15 March 2011

Feature customer’s support of your

message

© Metia, Inc. | 15 March 2011

v

Host unique celebrity content that supports

key message

© Metia, Inc. | 15 March 2011

Support across all media and channels

© Metia, Inc. | 15 March 2011

What We Learn from the Top 20

●Invite visitors to “Like” your Page

●Create well-written, “human” status updates

●Create custom offers that visitors find valuable

●Share inside information and unique assets

●Feature user-generated content

●Create “sharable” apps that are social by design

●Make sure content maps to brand campaign

●Create an emotional connection

●Acknowledge your biggest fans

●Engage across your online properties

●Link to online and offline events

●Enhance the offline experience online

© Metia, Inc. | 15 March 2011

Pop Quiz Which of these brands are in the Top 10?

49

http://statistics.allfacebook.com/pages/leaderboard

Total “Likes” of Top 10: 157,306,177

© Metia, Inc. | 15 March 2011 50

John Porcaro

Director of Social Media

www.facebook.com/johnporcaro

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