top 10 must know ppc tricks

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10 Must Know Excel Tips to Power Charge your PPC CampaignsAndrew Yang, Bing Ads Evangelist

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Save you time.

More Insights.

Impress co-workers.

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2 Areas of Excel AwesomenessProductivityGeneral Excel Wizardry using Keyboard shortcuts, tips, and mouse tricks save you time & impress co-workers.

PowerMore insight. Handle big data in Excel and uncover new insights from beautiful visualizations.

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ProductivitySave time. Impress co-workers.

Tips for Digital Marketers

10

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= SHIFT + 4$ = SHIFT + 5%= SHIFT + !0.

0

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Actually Remember Shortcuts

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CTRL + SHIFT… What? Logic Number Formatting

Productivity

Goal: Format as Currency

CTRL + $1

So: CTRL + SHIFT + 42

1

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Logic Number Formatting Productivit

y

1

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SUM( )

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Simple Shortcut for SUM( )

Press: ALT + =

Productivity

2

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Format Painter

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Productivity

Quick & Easy FormattingDouble-Click Format Painter

3

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1. Ctrl + C

2. Ctrl + V

3. Ctrl

4. s

Combo Copy and PasteProductivity

4

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What is that?

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Repeat a Formula to Multiple Cells Productivit

y

5

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Grouping + Pivots

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Easy Grouping in Pivot Tables Productivit

y

6

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Cont’dProductivity

6

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Power Tables Productivity

7

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Power visualization and power functions

3

PowerMore insight. Handle data in Excel and uncover new insights from beautiful visualizations.

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Charts: Use 2nd Axis & Combos

12

Data Visualization Clicks & % Lift by Position

Secondary Axis

Bar + Line Chart

1

Power

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VLOOKUP: Matching a List of Items

2

Power

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VLOOKUP: Cont’d2

Power

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F2: Edit the Cell3

Power

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Save Time with Keyboard Shortcuts & Mouse Tricks1Better Insights from Strategy > just keywords2Impress your Boss with faster turnaround time3

Takeaways

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Have fun!

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Pivot Table BreakdownPower

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Great Resources for Excel Tips

If you've made it this far, here is a reward: 100 Excel tips to dive into from one of my favorite Excel resources. And for your reference, here are a few blogs and Twitter feeds from Excel experts to keep track of:

Chandoo on Twitter @r1c1 or at his great website Chandoo.org

Bill Jelen, "Mr. Excel," on Twitter or his website

Rob Collie on Twitter @PowerPivotPro

Tom Urtis on Twitter @TomUrtis

Heiko Heimrath on Twitter @exceltricks

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1,048,576Maximum # of Rows in

Excel

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CTRL + Arrows

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Jump to the Start or End of a Column Keyboard Shortcut

Productivity

CTRL + ArrowsCombine with SHIFT to select multiple cells

A

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Double-Click: Adjust Column Width Productivit

y

B

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Wildcards*

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Searches which “free”

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free**free

*free*

startsendscontains

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The Power of Wildcards and COUNTIF( ) Productivit

y

C

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The Power of Wildcards and COUNTIF( ) Productivit

y

C