top 10 gen-y stats marketers need to know

Understand the emerging consumer

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70% of Gen-Y surveyed by Edelman Digital claimed that they stick with brands they’ve become accustomed to.

30% of adults, ages 25 to 34, are living with their folks and of those 78% said they’re happy with it, according to Pew Research.

59% of Gen-Y consumers prefer a gasoline-electric hybrid to any other type of car or truck, according to Deloitte.

92% of Gen-Y reject profit as the sole measure of success. Over 50% of Millennials believe that the purpose of business is primarily innovation and societal development, says Deloitte.

50% of Gen-Y say that practical decisions drive choice of retailers. This number increases to 80% for Baby Boomers, reports Brodeur Partners.

37% of Gen-Y expect to start saving for retirement before the age of 25. 49% say that retirement benefits are a very important factor in their job choices, according to Diversified Investment Advisors.

64 Million Skilled workers will be able to retire by the end of this decade, leaving a gaping hole in the workforce that will need to be filled by Gen-Y. - The Conference Board

70% of older employees are dismissive of younger workers abilities. And nearly 50% of employers say that younger employees are dismissive of the abilities of their older co-workers, reports Lee Hecht Harrison.

51% of Gen-Y believe you should only have to prove yourself in an entry level position for 1-2 years, reports PC World and Yahoo! Hotjobs.

29% of Gen-Y have used a social networking site while eating and drinking, reports The Hartman Group and Publicis Consultants.

Millennial Branding is a Gen-Y research and management consulting firm. Millennial Branding helps companies attract, retain and grow their young talent for organizational success. We work with companies to help them understand the emerging Gen-Y worker and consumer through research, training and advisory services.

As representatives of Gen-Y and advisors to management, our goal is to bring both together for the advancement of your company.

If you want an edge in the marketplace, Millennial Branding can navigate YOU to future success!

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