tools for listening to online conversations

Working Differently:ListeningBob Bertsch

NDSU Agriculture Communication

Online Communication Objectives

1. To be a catalyst for learning networks that engage people as learners and teachers

2. To give people control of their own lifelong educational opportunities through anywhere, anytime learning

3. To listen to and learn from the people we serve

4. To reach learners who we have not traditionally reached

A Path Forward

Created by Aliza Sherman

A Path Forward

Listen

Time investment: 15 min./day

Tools: Google Alerts, SocialMention, Twitter

Objective: To listen to and learn from the people we serve

Google Alerts

Google Alerts are e-mail updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

• monitoring a developing news story

• keeping current on your topic area

• looking for mentions of your organization or office

Google Alerts

• go to www.google.com/alerts• enter a term• choose the type of results you want

• news• blogs• realtime• videos• discussions

• choose how often to receive alerts• choose selected results or all results• enter your e-mail address

• create or login with Google account to manage your alerts

Socialmention

Social media search and analysis

• search all or selected social media

• create e-mail alerts

• tap into the conversation

Socialmention

• Go to www.socialmention.com• enter a term• select all or some social media sources• click search

• create an e-mail alert• search term• social media sources• language• frequency• e-mail address

Search for Conversations on Twitter

• Go to search.twitter.com

• Type a topic in the search bar

• Use the “Tweets” tab for people who have tweeted the term

Search for Conversations on TwitterCheck for better search results by using a hashtag.

• Hashtags are a community-driven convention for adding additional context to tweets. 

• You create a hashtag simply by prefixing a word with a hash symbol: #hashtag.

• Hashtags were developed as a means to create "groupings" on Twitter, without having to change the basic service.