tony woods - seo content strategies - ionsearch 2012

ionSearch 2012

Tony Wood

Eden Luxury Group

Content Strategy

Tony Wood

Very Interesting Times Indeed...

March 50 Pack

{Great | Excellent |Fantastic |Wonderful |Terrific| Superb| Amazing| Awesome| Perfect| Remarkable |Beneficial

|Tremendous }{ content| articles| written content| information | subject material| subject matter| articles and other content| article content| website content |posts|

article} {is |is actually |is definitely |is certainly| is without a doubt| is undoubtedly

} {no longer |will no longer be} an option |choice |alternative | solution| method| preference | decision| opportunity | substitute| approach| plan}.

“Tony, there are too many words on the page...”

WITH HALF A MILLION PLUS SEASONAL SKU’S, ACROSS 18 SITES, ON CONTIGUOUS IP’S

Product descriptions ARE content

Curation – Real time dashboards

Engagement Metrics

A DECADES WORTH OF PPC DATA

SEARCH DATA

ANALYTICS (ENGAGEMENT. CONVERSION ATTRIBUTION)

eCRM ANALYSIS (RETENTION MODELS)

CONVERSION ANALYSIS

GOES WITHOUT SAYING…

rel=author

product rich snippets

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One Stop Plus

Lane Bryant

KNOWING WHEN TO SAY “NO!”

THANK YOU