tony brown: building the next generation of mobile services

Building the next generation of mobile servicesTony Brown

getting my start in mobile

pumped money, resources into native mobile apps while ignoring our mobile web and web

viewed platforms as silos rather than as a funnel

seo suffered, design became stale

an evolving mobile strategy

web as a first impression platform

remains the most common entry point for push marketing

social media

email

newsletter

bandwidth and data use in context

6%13%

17%

19%

45%

Morning Before Work (24)After Work or Fixing Dinner (10)Before Bed or In Bed (9)Killing Time (7)While Doing Household Chores (3)

dynamic streaming

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bandwidth

content bitrate

stratification and multiple standards

not just an Android problem

case study

arm64 compatibility in Newsy for iOS

caching and reliability

striking a balance between beauty and data responsibility

analytics

moving away from big data and toward actionable data

vanity metrics versus advanced metrics

video views per share

views per person per session

impressions per user per session

machine learning and personalization

customizing the delivery of content on a truly 1:1 level

preference of content

location

device

push notifications

landing on the virtual doorstep