tom's shoes case study
Post on 30-Oct-2014
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Video CaseTOMS’ Shoes
What trends in the marketing environment have contributed to the success of TOMS shoes?
“doing well by doing good”
and eco-consciousness
Social
Did Toms’ Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit the strategy to the environment? Does this matter?
If the world were a village of 1,000 people…
250 would have no shelter
330would have no electricity
140 would be illiterate
200 would be malnourished230 would drink pollutedwater
400 would haveno shoes.
Is TOMS’ Strategy more about serving needy children or about creating value for customers? Explain.
Serving needy children “We don’t just drop the
shoes off…“We placethe shoes on each child’s feet so that we can establisha connection…
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