tokopedia - how tokopedia became one of indonesia’s most promising startups

Little Story From Tokopedia

Internet OverviewNO. Country Users

1. China 538 M

2. India 137 M

3. Japan 101.2 M

4. Indonesia 55 M

5. South Korea 40.3 M

http://www.internetworldstats.com/stats3.htm

What About Indonesia?• Top website based

on Alexa Rank is LOCAL MARKETPLACE

• INDONESIA??

# China Japan South Korea Indonesia

1 baidu.com yahoo.co.jp baidu.com google.com

2 QQ.com google.co.jp qq.com facebook.com

3 taobao.com f2c.com google.com blogspot.com

4 sina.com.cn youtube.com facebook.com youtube.com

5 google.com.hk amazon.co.jp naver.com google.co.id

6 163.com google.com youtube.com yahoo.com

7 weibo.com rakuten.co.jp taobao.com detik.com

8 tmall.com facebook.com google.co.kr kaskus.co.id

9 sohu.com livedoor.com daum.net wordpress.com

10 hao123.com ameblo.jp google.co.hk blogger.com

Indonesia E-Commerce Overview• Prospect is great but does not make a big

jump. WHY?• Infrastructure.• Security.• Awareness, Culture, Habit.• Ecosystem : Merchant, E-commerce

facilitator, Payment, Logistics

Indonesia E-Commerce OverviewIndonesi

a

?NONE Classified

Ads

Problems @ Classified AdsFraud AttemptsThere are no guarantee,

after buyer send the money to seller, they will

receive the items

Problems @ Classified AdsScalability

Difficult to maintain, a lot of manual works, it's not

convinient at all

Tokopedia as a SolutionSolution #1

a simple way of opening &

maintaining an online store

Tokopedia as a SolutionSolution #2

better & safer online

shopping experience

Shopping At Tokopedia• Secure transaction through our escrow

account• Easy to connect and communicate• Product information, rating, review,

reputation, online tracking.• Personal Assistant

Business Using Tokopedia• You will get your own

subdomain• Simple way to manage online

store• Easy to connect and

communicate• Gain trust even for newbie• Personal Assistant

Investor - Why?WE WANT TO BUILD A BIG BUSINESS

NOT ONLY A HOBBY

Launched in 1995

USD 100k in 1995

First provit in 2001

Launched in 1998$100k in August

1998$25 M in June

1999

Launched in 2004$500k in June 2004

$12.7 M & $27.5 M in June 2005

Net lost 3.36 M in 2005Positive cash flow Sep

2009

Investor - Why?• Investors as business

partner and mentor• Accounting, Finance and

Tax• Legal Document and

business lawyer

The Journey Begin

3Ts = Team, Tool, Time

The Journey Begin - TEAM• Team is the most important part, because

we are creative industry. WE NEED A-GRADE EMPLOYEES.

• A lot of great peoples but only some of them fit in with the founders.

• BUILD OUR OWN CULTURE

The Journey Begin - TOOLS• Economically Wise.• Non branded servers, open source

software.• Use social media marketing such as

facebook, twitter, forum.

The Journey Begin - TIME

• Internet is a long term business• Tokopedia still offer free services

PROBLEMS• Investors say NO, partners reject your

proposal, even employees refuse to join.• Chicken and Egg phenomenon.• Educate the Market.• Deal with HUGE TRAFFICS.

Thank you

0812 9404 30000818 667898

leontinus@tokopedia.com