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A TEAM APPROACH TO STUDENT SUPPORT IN TWITTER
Together Everyone Achieves More
#heweb09 #soc7
Holly Rae Bemis‐Schurtz @hollyraeLaura Grant @laurapresentlyPhillip Johnson @phlipper3000
Division of Student SuccessNew Mexico State Universityhttp://success.nmsu.edu/heweb09
A TEAM APPROACH TO STUDENT SUPPORT IN TWITTER
Together Everyone Achieves More
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
Overview
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
The searchfor persona
“NMSU is following me… isn’t that kinda creepy?”
“…formed …the goal of creating a touchpoint for students within Twitter”
MissionTeam membersConsiderationsFollowing normsToolkitResources
http://bit.ly/nmsut
There is strength in numbers. Multiple perspectives are important.
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
Choose your team with experience in mind.
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
Increased stakes
A single perspective is not enough.
Twitter experience alone is not enough.
A student perspective alone is not enough.
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
Define the roles of your team members and keep participation optional.
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
Taking shape
“We are @nmsu a group of students and staff members..”
Follow @nmsuWho @nmsu followsImprove @nmsuTeam membersCurrent updatesOther NMSU personas
http://success.nmsu.edu/twitter
People will be interested ‐ be prepared to share your work with the community.
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
Invite critique – seek it out if you must – in order to balance your perspective.
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
The network emerges
“You don’t have to reinvent the wheel;a student support system already exists.”
Collaborators (Outside Twitter)
Collaborators (Within Twitter)
Leadership Team
Twitter Team
Media
Division Decision Makers
OtherTwitter profiles
Alumni
Community
Students
Families
University Comm.
Think Tank
Your network goes beyond social media – tap into your institutional support framework.
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
Foster a network of support –create opportunities to engage your peers.
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
New challenges
Engagement takes different forms; some are more challenging to facilitate than others.
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
A team approach to student support is a moving target – by definition you can't prepare for the unexpected.
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
Tools
The search for persona
Increased stakes
Taking shape
The network emerges
New challenges
Putting it all togetherTools
Putting it all together
Together
Everyone
Achieves
More http://success.nmsu.edu/heweb09
•Sustainable when a member leaves or goes on vacation
•Provides a checks & balances system for decision making
•Offers diversity in voice
•Distributes the work load
•Leverages institutional knowledge within the network
•Models an approach for other institutional personae
Benefits of a Team Approach to Student Support in Twitter
Holly Rae Bemis‐Schurtz @hollyraeLaura Grant @laurapresentlyPhillip Johnson @phlipper3000
Division of Student SuccessNew Mexico State University
http://success.nmsu.edu/heweb09
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