to read, or not to read

To Read, or not to Read

Great content is great, but it’s a wasted effort if you can’t get your clients to open your emails. Based on ReSource Pro’s Analytics, here are some helpful

tips to entice your clients to open your emails!

Short: less than 8 words!

Controversial Headlines

A Keyword Phrase

Numbers and Counts

Actionable Subject Lines

Timely or Urgent

ften times when the sender uses dramatic or cheesy phrases the reader tends to ignore your email. The old recommendation still stands: keep your subject lines simple, to the pointA and provide the reader with a reason to O

explore further. The best email subject lines contain one or more of the following 6 elements:

post a video?post an infographic?Best between 9-10am

and 12-1pmMost interaction is

between 9pm-8am ESTAny time/ Any day

Focus on the “Four U’s” of subject lines

U}UsefulIs the promised message valuable to the reader?

Ultra-specificDoes the reader know what’s being promised?

UniqueIs the promised message compelling and remarkable?

UrgentDoes the reader feel the need to read now?

Top 10 Most Opened Email Subject Lines

10 Buffer: "Buffer has been hacked - here is what's going on"

9 AddThis: "10 Engagement Tips to Gobble Over Thanksgiving"

8 Thrillist: "DO NOT Commit These Instagram Atrocities"

7 BuzzFeed: "Not Cool, Guys"

6 JetBlue: "You're missing out on points."

5 Ticketmaster: "Read your review for John Mulaney"

4 Eater Boston: "Where to Drink Beer Right Now"

3 UncommonGoods: "As You Wish”

2 Zillow: "What Can You Afford?"

1 Barack Obama: "Hey"

http://blog.hubspot.com/marketing/best-email-subject-lines-list

http://www.copyblogger.com/email-subject-lines/

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