to be or not to be in the cloud - imagine.magento.com success ii... · • provides testing...

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To Be or Not to Be in the CloudPresented by:

Frank DiRoccoProduct Manager

Objectives

▪ Is “The Cloud” for me?▪ Characteristics of Cloud & Physical Environments▪ Comparing Transaction Volumes▪ Business Objective Considerations▪ Use-cases for Cloud & Physical Environments▪ Conclusion and Questions

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Introductions▪ From Peer 1 Hosting:

- Frank DiRoccoProduct Manager

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Is “The Cloud” for me?• Designing a Magento Platform on both Cloud

and Physical Solutions

• Do merchant needs vary from one solution to another?

• How do Cloud Solutions compare to Physical Solutions:

• Ease of Deployment and Sustainment• Transaction Volume vs. Complexity

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Characteristics ofCloud & Physical Environments

Cloud Environments• Subdivided physical hosts into one or more

independent virtual hosts or applications

• Highly portable and extremely agile in adding, removing or moving resources

• Shared resources pose risk of “noisy neighbors” and privacy concerns around compliance

• Utility billing models and lack of contract are appealing for development and short-term projects

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Physical Environments• Physical proximity of hosts is ensured

• Ensures all available resources can be focused on your business objectives

• Capital Expenditures can be annualized by hosting contracts

• Provisioning and hardware modification is slow

• Modifications require scheduling and potentially down-time or fail-over

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Comparing Transaction Volumes

Magento Performance Toolkit• Standardizes Magento platform and

store benchmarking

• Focuses on dynamic requests to the application

• Divides application requests among typical store functionality

• Provides testing profiles to baseline a Magento platform for performance

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30%

4%

4%

62%

Just BrowsingBrowse, Add, Guest CheckoutBrowse, Add, User CheckoutBrowse, Add, Abandon

Cloud Testing Environment

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Physical Testing Environment

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Magento 1.14 Performance

12

262 453 479 518 613 619

383

707

822

693 702

819

0100200300400500600700800900

Response Time (ms) Avg. Resp. Time

Std. Dev. Resp. Time

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21.5 21.4

31.5

52.3 51.8

72.7

0

10

20

30

40

50

60

70

80

Transactions Throughput(tx/sec)

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Business Objective Considerations

Business Objectives• Use the minimal solution necessary to deliver

the transactional volume required

• Understand just how agile your ecommerce solution needs to be

• Reduce complexity where possible

• Ensure ample time to scale horizontally

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Use-Cases forCloud & Physical Environments

Typical Cloud Use-Cases• Need to add/remove and adjust server

resources regularly and without delay

• Need to leverage short-term billing models for projects lasting less than 6 months

• Short-term seasonal traffic spikes

• Unknown and difficult to estimate traffic fluctuations

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Typical Physical Use-Cases• Need for high transaction volume without added

complexity

• Predictable traffic patterns resulting from mass-marketing events

• Long-term seasonal traffic spikes

• Long-term billing models for +1 year projects

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Conclusion• Magento Platform is indeed needed in both

Physical and Cloud Solutions

• The needs of merchants selecting Cloud and Physical can be mixed. There is no “one-size-fits-all”

• Cloud solutions are easier to deploy and adjust resources, but typically require more complexity to achieve the same transaction rate as physical hardware

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Questions?

Frank DiRoccoProduct Manager, Peer 1 Hostingfdirocco@peer1.com

FOLLOW US ON TWITTER: @PEER1