tnf trendbrief-140407175701-phpapp01

The North FaceTrend Brief S/S 2015 - Hiking

FootPower Hiking Boot

Leonidas Jacket

Products

Technology

https://www.youtube.com/watch?v=TMl_kZfsrjQ

https://www.youtube.com/watch?v=2_gq64ziyi8

Leonidas Jacket

The most versatile hard-shell jacket. Four-way stretch HyVent® 2L provides durable, multi-layer waterproofing that remains breathable and comfortable during stages of intense climbing. Constructed with leak-proof fully taped seams to keep moisture from seeping in during prolonged exposure to wet conditions. Fully adjustable, helmet-compatible hood has a laminated brim for additional coverage. Cuffs adjust with non-abrasive molded tabs.

Harnesses kinetic energy when you walkProduces enough power to charge any small device such as cameras, and cellphonesApp links to Bluetooth via wifi to show you your position, altitude, pace, and energy

Automatically updates with your stats and geographical location

Share journals and photos via social mediaSend an emergency S.O.S. Signal. Offers a sense

of security and safety to the explorerThe GPS can be used as a safety device for Women, Children, and even those with Alzheimer's.

FootPower Hiking Boot

Color trend researchStylesight Print & Graphics forecastFall/winter 2015

Color forecast

Photoreal digital prints—natural landscape & city Photoreal digital prints—natural landscape & city

Bold florals

Las Vegas Trand show warp F/W 2014

Pattern trend research

Print/Pattern Inspiration

Current TNF Examples

PackagingCDA redesigned the entire global packaging system for The North Face, to demonstrate the company's efforts towards greaterenvironmental sustainability as well as to communicate its technological leadershipin the outdoor industry. 

The redesigned system now incorporates materials with 100% post-consumer waste, and prints with environmentally-friendly inks.

Tag

Introductions of•Brand•Technology•Knowledge of hiking•Maintaining

Branding

• North face race event• The North face 100 Running Camps

Never Stop Exploring- Speaker Series

Top athletes from The North Face® share tales of adventure and extreme endurance in a live speaker series.

The North Face Never Stop Exploring Speaker Series is bringing a handful of highly accomplished outdoor adventurers to various towns across the U.S.

Indoor or outdoor Installations like rock climbing wall

Guests will definitely take the chance to snapshot their Friends struggling to the top. Once the photo is uploaded to Instagram, tweeted on Twitter, or posted on Facebook, all followers are going to see the North Face brand logo.

Branding-  foldable posterDescribes what the customer's five senses will experience as they enter a North Face retail store. They will be attached to ads in magazines and hand out during racing event.

App for cell phone

Full access to The North Face® gear, expedition videos, barcode and QR scanner, product reviews, and GPS store locator – when and where it’sconvenient for you.

Challenge yourself to run, climb and hike more, track your performances and get on the leaderboard. In the spirit of Never Stop Exploring, you can discover new limits and share every moment with yourfriends.

Target Market

Athletes, Hikers, Backpackers, Mountaineers, cyclists, ect.

Sports minded people- wannabe athletes and/or those who like the "fit" image

College students ages 18-30

Lead Active lifestyles ages 30-55

Active Families/children

Gadget Man -affluent male who must have the latest technological gadget"

Retired/Older

PromotionCustomers will receive a free survival grenade with each purchase

The Survival grenade features the 2015 mountain die-cut tag

Survival Grenade

Competition- Smart Shoes

ZAPPS Global.- "Survivor" hiking boot

Electricity-generating, satellite-based locator system, high-intensity strobe light, sound beacons, frost bite toe warmers and an electronic fire-starter.

Uses a sensor, a microprocessor and a motorized cable system to automatically adjust the shoes' cushioning. The sensor under the heel measures compression and decides whether the shoe is too soft or firm. Battery-powered.

Adidas “One”

Re-chargeable and fits nearly any shoe size. Real-time syncing between GPS SmartSoles and tracking portal. Smartphone Compatible. Detailed reporting, shows past location/activity history.GTX

Competition- Waterproof Jacket

NeoShell Bounder Jacket

NeoShell™ technology from Polartec® brings breakthrough performance to backpackers, backcountry skiers and other adventurers. NeoShell blocks wind and water like a hard shell, but is also breathable, stretchy, soft and quiet, like a soft shell.

Dry.Q™Combines the abrasion resistant Dry.Q™ Elite waterproof, breathable technology with the dry wicking performance of Dry. Q™ EVAP to banish moisture while taking a beating.

Hyaction™ Jacket

Gore-TexThis is one of the most versatile waterproof shells on the market. Its clean design, ergonomic fit and top quality finish make it an exceptional choice for any mountain sport.

Beta AR GTX Pro Jacket

DistributionThere are approximately 36 retail locations in the united states and dozens more worldwide.

Some of The North Face's Authorized retailers include:

ReferencesTNF Template- http://media.wix.com/ugd/e43a26_ef9c09660b8fc9d2c99385ff98d676a1.pdfhttp://www.staradvertiser.com/business/20110727_with_these_hightech_boots_the_power_is_in_your_feet.html?id=126237268

www.Northface.comwww.stylesight.comhttp://www.wwd.com/eye/fashion/fall-2014-trend-pretty-as-a-picture-7629557View, magazine,2014View 2,2014Outdoor wear, magazine,10,2013