tlcue duluth june 2015 guillermo olivarez chili
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Professional short-term training for cultural entrepreneurs in Valdivia, Chile:
Innovuss Program
Guillermo Olivares Concha
First International Conference on Teaching and Learning Cultural Entrepreneurship
Duluth, 10-12 June, 2015
369000 inhabitants (Region) 144000 live in Valdivia
The region capital, Valdivia, located 800 kilometres South of Santiago, the national capital, has developed a strong identity as a university and cultural pole in
the south of the country.
Based on these assets the Regional Development Strategy (2009-2019)
included Creative Industries as one of the priority sectors to be developed
Historically, Chile has depended on commodities. First, Sodium Nitrate
and later Copper.
However, what we will be doing in 50 years?
Entrepreneurs
Chilean State (Funding)
University (Run project)
How entrepreneurs are supported
Creative Economy: Emergent sector with an incipient development but a considerable potential of growth with a medium-sized state effort to achieve competiveness.
{• New Services • New Goods • Markets • Research • Funding • Sectorial Collaboration • Networks
Expected outcomes
Universidad San Sebastian
Fundamentals
One of the main findings in the research of creative and cultural entrepreneurship is that entrepreneurs show a lack of skills in management and business-aspects.
Cultural entrepreneurs don’t visualize the economic dimension of their work
Mapping studies conducted both locally and nationally confirmed this assessment
Design / Validation / Implementation
Design and implement a technology audit, whose aim is to know the level of business development and internal organization in the projects and entrepreneurs participants.
This activity provided a significant amount of information to perform both an individual and a collective diagnostic that allowed the project to visualize the most important gaps, then…
The weakest stages in the development in cultural and creative entrepreneurship are both analysis and strategy.
The audit revealed that creative entrepreneurs often connected directly their creativity to action with no analysis and strategy to prevent or minimize mistakes and failures.
Who? What?
(Oficially) 75 entrepreneurs/independent workers in 3 sessions
Multidisciplinary
Design, Media, Gastronomy, Music, Software, Architecture, Craftwork, Visual arts, Cultural tourism, Arts management, Publishing
a O6-week program
Workshops (Learning by doing approach)
All these activities were oriented to provide entrepreneurs tools to identify
the core ideas in their projects.
Results
Their own businesses improved by means of considering new variables, analyzing factors that previously remained ignored to them, such as customer needs or values to be delivered.
They developed a positive attitude towards sharing their experiences with colleagues. Exchanging experiences is regarded as a lesson to all the participants, and also seen as a constructive feedback from others.
The success-rate in applying to public subsidies, dedicated to start a cultural business or to create a creative project, is considered to be very positive. 75% of all projects submitted were successful.
Entrepreneurs started working collaboratively.
Contact
Email: guillermo@valdiviacreativa.cl
LinkedIn Profile: https://cl.linkedin.com/in/guillermoolivares
Facebook group: https://www.facebook.com/EmprendimientoCultural
WhatsApp: +569-94060464
Web: www.valdiviacreativa.cl (Under construction)
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