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MOBILE CONNECTIVITY:The Emergence of Apps and their Potential for Transit
Steve Halberstadt
Clever Devices, Sr. Product Manager
Woodbury, NY
IncreasingReliance
• Email/SMS/Messaging
• Photos/Video
• Music
• Social Networking
• Games
• Shopping
• Banking
• News
• Web browsing
• Navigation
Growing expectation of
ubiquitous and instant
information
Well-designed Transit
apps are a perfect fit
for this model!
• Users spend 90% of their
“app time” on just five apps
• Top used apps are associated
with a daily activity
• Apps which are uniquely
entertaining and informative rise
above others
App Usage
Source: comScore U.S. Mobile App Report, Sept. 2015
• Encourage daily usage
• Reduce rider anxiety
• Inform and alert
• Provide meaningful services
• Improve communication
• Raise agency perception
• Extend existing ridership
• Entice new riders
Well designedTransit apps:
How is this achieved?
Encourage Daily Usage: Prioritize real-time information, provide incentives
Reduce Rider Anxiety: Predictive arrivals, visibility of vehicle progression
Inform and alert: Push notifications, service bulletins
Provide meaningful services: Geolocation, trip planning, electronic fares
Improve communication: Social links, direct customer service, feedback forms, polls
Raise agency perception: Trust, satisfaction, predictability
Extend existing ridership: Weekday only to weekend trips
Entice new riders: Youth, choice riders, visitors
Tangible Results
• Riders who DON’T use RTPI:• Estimate 15% longer wait times than actual
• Feel more aggravated while waiting (which makes wait times seem longer)
• Have lessened trust in using public transportation
• Riders who DO use RTPI:• Spend less time waiting at stops
• Are less concerned about missing an earlier bus
• Feel more freedom to make use of extra time when bus is running late (work,
get a coffee, etc.)
• Report experiencing less frustration with public transportation
Source: Transportation Research Part A, Vol. 45, Issue 8
Case
Study:
Oakville Transit
Mobile App
iOSAndroid
Released Feb 2016
More than 10,000
installs
Well-planned
marketing and social
networking exposureResults?
Do’s and Don’ts
Do:• Beta test with representative users
• Market, market, MARKET!
• Ensure unique, meaningful functionality
• Provide incentives
Don’t:• Invade your user’s rights to privacy
• Over complicate
• Require latest operating system
• Ignore user feedback
Eliminate uncertainty. Inform. Educate. Excite.
The mobile revolution is here. Hop on.
Thank You.
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