titan edge invention story

Beating difference

Shubham Ankit Kashish gaurav

Slimest watch in the universe 1.5 mm thick movement-which is as thin as

an credit card

vs

3.5mm thick watch – which is as thin as edge of floppy disk

Managing director- xerxex desai

R&d team-B.G dwarkanathNagraj

DIAL Dial shape-rectangular , square Dial thicness-3.5 mm CASE Glass-Mineral Glass Resistant-30 meters STRAP Strap Type- Bracelet and rubber Strap Color –Silver Strap ,blue ,golden etc. Material- Steel and leather OTHER FEATURES Indicators –Hour-minute

Movement challenge Strap challenge Glass challenge Body challenge

The titan edge movement is designed to so slim i.e as thin as credit card

R&d team went to swiss to have assistance to make the design

Swiss also was not able to design as it was not possible to have such slim watch which is also waterproof

So titan r&d decided to made there own design in india only

The titan edge design requires a thin glass i.e 0.3 mm and which was durable too

The swiss was also not able to design such thin glass

So they took decison to manufacture there own glass in india only and assisted the r&d team

No manufacture was able to design such a slim case

So they decided to manufacture there own case n do further r&d on it in india only

After so much research finally they found an Indian dealer who will make strap for this ultra slim watch

Its was also challenging for strap maker as it have designed such straps first time and it thanks the titan for giving such oppertunity

After completing all the challenges the prototype was fully ready

And a master piece was just waiting to launch in market with such a ultra slim look

Only after the last step i.e testing of the watch

The edge model was sent to chronofiable sa, switzerland –world famous testing agency

The watch goes under following tests High temp. test Low temp. test Shock test Bump test Drop test Water resistance test upto 30 meter

Dwarkanath also decided to test the edge internally

He performed following test- Wall test Flour test Pool test Road test( tieng the watch in car shock

absorber than driving the car on miserable roads)

The edge passed all the test successfully And team achieved the target And the credit goes to xerxes desais orbit

shifting challenge And finally in 2000 the edge comes up in the

market