tips tricks and networking at your next expo
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Tip, Tricks and Networking for the Mega Business Expo
Presented by Jen Vondenbrinkof Life Simplified
What’s Your Tradeshow Experience
Program Goals
Provide tips and tools to help you be successful at the Mega Business Expo.
Give you ideas on social media marketing. Help you think like your visitors
Fun Facts
64% of attendees tell at least 6 people about the event. (so you want to be memorable)
72% of show visitors say the show influenced their decision to buy (so build quality
relationships)87% of attendees will share some information
obtained at the show
Statistics from the Center for Exhibitor Industry Research
Before the show: Set Goals
New orders – Donna Anderson of Lia Sophia did this her first show and booked 3 parties that jumpstarted her business.
Research competition Generate leads Grow your mailing list Get press Introduce a new product Increase visibility
Before the show: Messages
Pick 2-3 messages to share with visitors. Make sure you relate them to your goal.
Create a useful offer related to your message such as:
– Free service/consultation– Free product– Free e-book/paper– Giftcard– iPad– Free app
Before the show: Plan the Experience
Get into your Visitor’s Shoes Robin Clapp of
Website Design by Robin brought her computer to display her latest websites.
Joe Tavares of FastSigns set up a game
A landscape company set up a firepit
A CPA joined forces with a massage therapist.
Before the event: Drive Participation
Tell your top customers Set up appointments with your prospective
customers. Dave Kantelis at Officeland does this to introduce some of his new products like his Kuerig Coffee Makers
Connect with other exhibitors Send out a press release Use social media…see more coming next
Before the event: Social Media
Social media is a great place to spread the word but what do you write about?
– Send people the online invitations on Facebook and LinkedIn
– Talk about prepping for the Expo– Write a couple blogs about the Expo– Tag other businesses– Engage with others about the Expo– Plan some tweets and posts now to save time later
Before the event: Other considerations
Have a plan of who’s working the booth
Train your employees on important messages
Make sure you have all the materials you need
Networking at the event: Walking the Floor
Have a plan Rank the people you want to talk
to (1,2,3)– 1’s = most important– 2’s = should talk to – 3’s = friends and could talk to
Get to know your neighbors…all of them.
Meet other chamber members
Engaging people at the event
Retail trick – engage with something personal not business first.
Introduce people Keep to your 2-3
messages Get out from behind the
table Don’t be a long talker
Logistics for day of the event
Come early to set up – great time to network Bring comfortable shoes Bring a change of clothes if setting up and exhibiting Know the booth schedule (who’s at the booth and
who’s walking the floor) Stay all the way until 7:00pm. Some of your best
connections can be made toward the end of the night
After the event: FOLLOW UP
80% of leads aren’t followed up after the show.
Most are inappropriately followed up by adding all the names in the fishbowl to the mailing list…don’t do this!
After the event: FOLLOW UP
Rank leads for follow up Divide the responsibilities Add people only to the list they
subscribed to Complete any
obligations/promises Send thank you’s to customers
and potential customers for stopping by
The Success of Your Expo?
You !
Jen Vondenbrink
If you’re interested in having Jen speak to your organization, please contact us.
You can find out more about Jen and her company Life Simplified at www.yourlifesimplified.com
Jen will be at the Mega Business Expo at the Marketing Unzipped Booth, October 30th. Stop by for a visit!
Feel free to follow us on
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http://twitter.com/jvsimplif
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