tips to improve your medical seo programs to attract new consumers
Post on 13-Apr-2017
17 Views
Preview:
TRANSCRIPT
Tips to Improve Your Medical SEO Programs to Attract New Consumers In the present world, most individuals rely on the internet for any
information, even healthcare. It is therefore important for every medical
business to optimize their website to improve online presence and drive
more customers. Although retaining customers is important, it is also
essential to concentrate on new visitors. A professional medical SEO service
provider can assist in optimizing medical websites and help attract targeted
audience.
A recent report from Webloyalty and Conlumino points out that average
consumers consult at least five channels before making a purchase. This shows
that people converting are mostly returning visitors. Therefore knowing the
right content, keyword or phrases and the right off-site targets etc are
important for improving your business.
www.medresponsive.comCall us: 1-800-670-2809
Following are some key elements to keep in mind when improving your SEO program.
1. Keywords or service themes
With advancements like voice search, growth of mobile and increasing
customer research time, keyword strategy has become a crucial element for
any website. The keyword strategy should concentrate on customer journey
till post purchase queries. Tools like Keyword.io and FAQFox help in
evaluating review sites and scouting social media for product and competitor
mentions.
2. Customer reviews and support
www.medresponsive.comCall us: 1-800-670-2809
Customer reviews have a huge impact on the purchasing decision of the
visitor. Many studies show that 90% of buying decision of consumers is
impacted by online reviews. It is important to ensure that customer support
is also optimized. Businesses sometimes use third party support platforms to
optimize them for search; the site should have FAQs, click to call options etc.
This will help potential customers to make their purchase decision quickly.
3. Content marketing
Creating quality, reliable content about your healthcare practice, expertise
and services can help draw new patients to your website, while also
reminding existing patients of your sustained value. Good content helps to
boost your SEO efforts, enables you to create content for sharing on social
media, and brings valuable content for consumers to read and associate with
www.medresponsive.comCall us: 1-800-670-2809
your organization. Content forms include blog posts, articles, videos, photos,
user-generated content, eBooks, whitepapers, SlideShare presentations,
guides and studies.
4. Earn links from relevant websites
While backlinks are important, earned links from high-quality, relevant
websites have become more important. Such links are earned from the value
you provide and the willingness of a third party to mention your content. The
increased importance of earned links has increased the importance of public
relations in creating, optimizing and placing content that would rank high in
search engine results.
www.medresponsive.comCall us: 1-800-670-2809
5. Focus on Local SEO
Local SEO is very important now. Whatever be the size of your medical
practice, focusing on local is vital when it comes to gaining more exposure
and patients. Google has improved its algorithms in such a way that when
someone searches for “pain management centres,” they want results specific
to their area. Since implementing local SEO requires some knowhow and
effort, it is best to utilize medical SEO services. When you focus locally, you
can concentrate on indexing well in that area where it is most important.
Your practice will appear in front of local consumers who are most likely to
become your patients.
6. Take advantage of social media
Popular social media platforms such as Facebook, Twitter, YouTube and
LinkedIn can help to spread word of mouth about your healthcare services.
So make sure that you create a business profile for your organization on each
www.medresponsive.comCall us: 1-800-670-2809
appropriate channel. Don’t forget to listen to the feedback from your patients
because that is what will help you improve.
7. Your practice’s identity should be distinct from your
competitors
The identity of your practice should be clear and distinctive. Develop an
image or logo for your medical practice that can attract more patients to your
practice. All your websites, blogs, pamphlets and other content used for
marketing purposes should convey the same messages and services you
offer. Also, align your messaging and communications with your goals and
ideals.
www.medresponsive.comCall us: 1-800-670-2809
8. Focus on patients
Publish content that focus on the interest of the patience and not content
about your medical practice. For instance, many patients tend to search for
terms like “how diabetes can affect eyesight” instead of what makes a
medical practice best. So optimize your content to suit the need of the
patients. You can mention about your awards and accreditations too but the
focus should be on the patient needs.
9. Offer value while eliminating patient’s risk
The offers that you provide should be valuable to your patients; you can also
provide educational resources such as eBooks about how to deal with
physical exam or prepare for surgery etc.
10. Track all your results and change your SEO strategies
accordingly
www.medresponsive.comCall us: 1-800-670-2809
Keep checking the results of your marketing efforts and SEO strategies. This
will help you to understand the effectiveness of your campaigns and make
necessary changes accordingly.
All of the above measures can help medical businesses enhance their value,
improve online presence and increase revenue. A reliable digital marketing
company would stay abreast of the latest SEO trends, and ensure that their clients
rank high in all leading search engines and improve traffic.
top related