tips for getting linkedin

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TIPS FOR GETTING STARTED

What is

is a professional networking tool that helps you to . . .

Build and maintain your network

Find inside connections that

can help your search

Research companies and

people before you interview

Join groups that can provide information

and help you connect with influential

contacts

Who is using

Did you know?

LinkedIn has over 75 million members in over

200 countries.

Did you know?

A new member joins LinkedIn

approximately every second.

Did you know?

50 % LinkedIn users are in the United

States

Did you know?

The average LinkedIn user is age 41 and has income over $100K

Did you know?

50 % of LinkedIn users are Decision

Makers at their company

Steps to setting up your Linkedin

•Set up your profile

•Build your connections

•Join Groups

•Search jobs

Let’s get started

Go to Linkedin.com and set up your Linkedin Account today. It’s free!

Putting Together Your Profile

NameHeadlineLocation & IndustryEmployment Past Employment Education RecommendationsConnections Additional Info ContactSummary

Step 1: Set up your profile

Consider your profile your online resume. Just like a paper resume, it should be well-written and checked for typos and misspellings.

Be sure to include a professional photo

Complete your entire profile

“Members with complete profiles are 40% more likely to receive opportunities through

LinkedIn.”

Krista Canfield Linkedin

spokesperson

Writing your headline

LinkedIn gives you a place to write a professional headline. Just like a newspaper headline helps you decide whether you want to read a story; your headline can help you to

connect to an employer’s need.

Writing your headline

It’s an opportunity to showcase your

personality, skills and experience.

Headline Examples

Instead of calling yourself just a Marketing Consultant . . .

Headline Examples

How about Results-driven

Innovative Marketer?

Headline Examples

Or Marketing pioneer

with a passion creating and building

for online communities

Recommendations

Get recommendations from previous employers

and people you’ve worked with.

Recommendations

This is a great way for you to show prospective

employers what kind of worker you are.

Two ways to get recommendations

Just ask whoever you would like to recommend you. You

can ask them to play up certain skills or experiences you would like to highlight.

Two ways to get recommendations

Or write a recommendation someone. They will get a LinkedIn e-mail with your recommendation allowing them to display it and a suggestion “from LinkedIn” asking if they would like

to send you a recommendation. Do a couple a week and you’ll build up your recommendations quickly.

Additional Information

Under the Additional Information section, you can

add your website, Twitter account, interests, groups and associations, volunteer groups

and awards.

Additional Information

Be sure anything you write here you are comfortable with a prospective boss

seeing.

Contact Settings

If you are looking for a job, be sure to list some type of

contact info whether it is an email address or phone

number.

Interested In

Describe what opportunities your are interested in.

For example, would you consider contract work, a part time

opportunity, or a temporary assignment?

Time to get connected

Start connecting. Just click on add connections and you are on your

way.

Connections

LinkedIn recommends a minimum of 35

connections

Connection Tips

Make your introduction count when you connect.

Connection Tips

Instead of just sending the generic

introduction of “I’d like to invite you to join my network”.

Connection Tips

Write a personal introduction explaining how you know them and

why you’d like to connect.

Connection Tips

A personal introduction could be the difference

between them accepting and

declining.

Connection Tips

Offer to introduce your connections to other people in your network.

Connection Tips

You never know when you may ask them to reciprocate.

Join Groups

Click on groups and groups directory and enterkeywords to search. Find a group you want to

join? Simply click join group.

Groups

Join groups in your field to build connections and see job opportunities

posted

Start your own industry targeted group

Create your own professional group.

Start your own industry targeted group

Allows you to build connections and establish relationships that could lead to potential

referrals.

Job Search

Job Search Tips

Use the advanced search on jobs tab to search by key words and location. For example,

search on a company and location and you can see who works at a company you may

interested in.

Job Search Tips

See who your connections work

for.

Job Search Tips

See who your connections are connected to.

Job Search Tips

Search for employees of companies you are interested in

working for and learn what groups and professional

associations they are involved in, what kind of experience, etc.

Job Search Tips

Research an interviewer before you meet and be better prepared for your

interview.

Who’s checking you out?

On your home page, you can see who has viewed your

profile!

Stay Active

Even after you get a job, continue to keep your LinkedIn profile updated and continue to work your connections, recommendations

and groups.

Stay Active

You never know when one of your connections may have a new opportunity for

you.

This presentation is brought to you by the

For more, visit us at SustainableJournalism.org

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