tips and tricks for e-book and indie publishing (oct 2014)
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by Wesley Fryer, Ph.D.
Tips & Tricks for E-book & Indie Publishing
www.speedofcreativity.org25 Oct 2014 Oklahoma City, OK
wfryer.me/publish2
turbulent times of opportunity
www.flickr.com/photos/defenceimages/8675799490
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc
September 11, 2014
http://en.wikipedia.org/wiki/Clay_Shirky
https://medium.com/@cshirky/publishing-and-reading-6a80139d13cc
The traditional industry belief — if you don’t live in a big city and have a lot of money, you deserve second-class access to books — is being challenged by a company trying to say “If you have ten bucks, there’s not a book in the world you can’t read.” If the current industry can’t keep their prices high while competing with instant distribution of a vastly expanded literature — and that seems to be their only assertion worth taking at face value — then it’s time for them to figure out how to make a business out of improved access. They can drop DRM, sell ebooks directly to readers, add or improve their subscription services, offer print-on-demand—any strategy, really, except continuing to insist that readers must accept high prices and restricted access.
http://en.wikipedia.org/wiki/Clay_Shirky
https://medium.com/@cshirky/publishing-and-reading-6a80139d13ccThe threat Amazon poses to our collective self-regard is the usual American one: The market is optimized for availability rather than respect. The surface argument is about price, but the deep argument is about prestige. If Amazon gets its way, saying, “I published a book” will generate no more cultural capital than saying “I spoke into a microphone.”
www.iconfinder.com/icons/27467/microphone_icon
www.flickr.com/photos/wfryer/14494680059
about.me/wfryer
www.speedofcreativity.org/ebooks
2013 20132011
$14.99$9.99 free
2014 2014 2014 2014 2014 2014
$2.99 $2.99 $2.99 $2.99 $2.99 $2.99
www.speedofcreativity.org/ebooks
My Book Distribution Channels
www.wesfryer.com
maps.playingwithmedia.com
speedofcreativity.org
playingwithmedia.com
wiki.wesfryer.com
http://wiki.wesfryer.com/Home/handouts/publish
http://writewellsellwellokc.com/handouts/2013-public/
www.flickr.com/photos/northbaywanderer/108299849
www.flickr.com/photos/joeshlabotnik/8954811073
www.flickr.com/photos/zigazou76
hat tip to http://twitter.com/BlueSkunkBlog
https://kdp.amazon.com
Requirements?1. EIN or SSN 2. Bank Account Info 3. Book in Digital Format
(no ISBN like iTunes)small print
1. Can’t undersell elsewhere 2. Won’t pay for 90 days 3. Want $9.99 or < eBooks
www.flickr.com/photos/scottiet812/2918178633
marketing is the key
Update your own website regularly with new content
www.speedofcreativity.org http://twittercounter.com/wfryer
@wfryer
Share your interests & passions, strive to become a “trusted voice”
www.flickr.com/photos/adrianruiz/272775963
www.flickr.com/photos/ajay13/13957303880
Are you going to marry ONE publisher or format?
www.youtube.com/channel/UC1CxCuzTh_u5aUg4jp01RJA
http://ryancaseybooks.com/free-ebook-changes/
Amazon Doesn’t Want Your eBook to Be FREE (very long)
www.funderstanding.com/authors/blog-authors/maximizing-kdp-free-days-promotion-part-2-the-preparatory-stage/
Marketing & Preparation for KDP Free Days
www.amazon.com/Hopscotch-Challenges-Learn-Code-iPad-ebook/dp/B00GPVKS50
www.speedofcreativity.org/2013/11/18/options-for-distributing-a-free-ebook-amazon-apple-smashwords-and-more/
www.youtube.com/playlist?list=PLcCkQ9mj_ok_rlsCMpnBVwGsxkRAUSBaI
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/dp/B005EMLR88
www.amazon.com/Playing-Media-simple-powerful-sharing-ebook/product-reviews/B005EMLR88/
www.gimp.org
http://seashore.sourceforge.net
https://pixlr.com
FREE Image Editing
Software Options
Why Sell eBooks on Your Own Website?
• Keep more (most) of your gross sales
• Get paid MUCH faster (in hours versus months)
• Collect customer information
www.lulu.com/shop/ms-moores-third-graders/our-favorite-books/paperback/product-21026738.html
Keep in Mind w/ iTunes• 100% FREE books are permitted!
• ISBN is required
• Formatting requirements MUCH more strict than Amazon
• No competing website links permitted
• iTunes Producer software ONLY runs on Apple computers
Pricing
www.flickr.com/photos/wfryer/7238758090
Last year on iTunes: “Hopscotch Challenges” (free) = 354
Last 23 days on Amazon: “Hopscotch Challenges” (free) = 214
tell your story…
& encourage otherswww.flickr.com/photos/9539464@N02/7631378630
http://gregmckeown.com/essentialism-the-disciplined-pursuit-of-less/
by Wesley Fryer, Ph.D.
Tips & Tricks for E-book & Indie Publishing
www.speedofcreativity.org25 Oct 2014 Oklahoma City, OK
wfryer.me/publish2
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