times are hard initial presentation
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10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Times are hard
But out of it, comes change & innovation
Selling a Property
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Why are Changes necessary?% of properties being sold are low or
slow in movingThe Property Market at present has or
not hit bottom, & irrespective it is going to be a slow climb back to better times
Property Sellers are selling because they have to
Property Sellers are having to accept reduction in the price of their home
Property Buyers are looking for bargains
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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What can be done about it?Demonstrate that you are doing
everything possible to get the best price
Broaden the net to capture as many potential buyers as possible
Attract the sincere buyers not just the bargain hunters
Keep marketing costs under control
Be creative in your marketing
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Lost in the Web with the Others
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Lost in the Press Ads
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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How can a property stand out?
No one knows the property better than you
Determine the best features of the property
Put those features in a marketing storyMake the story personal so it attracts
the sincere buyerEasy to find the property in the
marketingCan be found with searches other than
Location
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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The Solution to achieve the GoalAn individual property website A website that is easy to set upA website that is quick to do by simply
completing a formA website that is very personal &
involves you, the owner, in the selling process
A website that can be found with Google searches
A website that is tracking marketing responses
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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The Buying Procedure
Agents Sites
PressAds
Property
Web Sites
WebSite
THESCANNINGPROCESS
INFORMATION SEEKINGPROCESS
LOGGINGON ISRECORDED
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Direct People to your Website
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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This is an Adjunct to the MarketingThe Marketing Strategy is all
about achieving the maximum exposure of the property in the most cost effective way
All avenues of advertising must be tried
But the best method of giving the maximum information on the property is by its own website
More importantly, the interest is being monitored
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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It is so Critical to Monitor Interest
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Your Press Ad BecomesYOUR PIECE OF PARADISE
www.FamilyForFarm.com.au
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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Your Marketing Card to hand out
Front , directing to your website
On the back, even better a QR Code that takes them directly to the website on their mobile
10/04/2023 Prepared by W P (Barry) Osborne connect.me Pty Ltd
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The Cost?Less than a small ad in the pressIt stays live for 3 to 6 monthsYou now have a simple way of directing
people to the site for your propertyYou as the Seller can assist by sharing
through your social networks as well
The reduction in the expensive Press Ads has paid for the cost of the website
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