timely tips on how to optimize your social media content

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Tuesday, January 31, 2012

Have you reserved your channel?http://www.youtube.com/user/MySchool

Tuesday, January 31, 2012

Tuesday, January 31, 2012

48 hours of video are uploaded every minute, resulting in nearly 8 years of content uploaded

every day

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Over 3 billion videos are viewed a day

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800M unique users visit YouTube each month

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Prime opportunity for schools to be seen!(the competition’s pretty light...)

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

Pro Tip: Take 5

minutes to optimize

your video’s

Tuesday, January 31, 2012

https://ads.youtube.com/keyword_tool

Tuesday, January 31, 2012

Pro Tip: Don’t forget to link back to your site!

Tuesday, January 31, 2012

Pro Tip: Don’t forget to link back to your site!

Tuesday, January 31, 2012

Pro Tip: Linking

from your site helps as

well!

Tuesday, January 31, 2012

Pro Tip: Linking

from your site helps as

well!

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Pro Tip: Annotations

rock!

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Schools on YoutubeThe Webb School (TN) Ridley College The Webb Schools (CA)

Tuesday, January 31, 2012

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Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Consider streaming your tweets through your site

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Consider streaming your tweets through your site

An active twitter account sends search signals to google & bing

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Consider streaming your tweets through your site

An active twitter account sends search signals to google & bing

Avoid auto tweet your Facebook updates & vice versa

Tuesday, January 31, 2012

Mine your database for (alums, parents, etc.) for followers

Engage your followers

Use #hashtags to brand your tweets and join conversations

Consider streaming your tweets through your site

An active twitter account sends search signals to google & bing

Avoid auto tweet your Facebook updates & vice versa

Take the time to author unique status updates on each platform

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Search Landscape

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Only if

you’re

logged into

google+.

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

Tuesday, January 31, 2012

Tuesday, January 31, 2012

Tuesday, January 31, 2012

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

Photo credit: http://www.flickr.com/photos/gerlos/3119891607/sizes/l/

Tuesday, January 31, 2012

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Tuesday, January 31, 2012

So why do I Care?

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Anchor text

Anchor text

Anchor text

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AdmissionsQuest - Private School

https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts

Tuesday, January 31, 2012

AdmissionsQuest - Private School

https://plus.google.com/u/0/b/115794935162165459925/115794935162165459925/posts?Tuesday, January 31, 2012

Concord Academy Stoneleigh-Burnham School

Eaglebrook School The Loomis Chaffee School

Schools on Google+

Tuesday, January 31, 2012

www.edsocialmedia.com

 The edSocialMedia Summit:

the social media event for schools, higher ed &

non-profits on April 4 in SF!

Sponsored by:

TM

Webinar: How to Successfully Manage a Student & Faculty Blog on Tuesday, Feb. 14

Tuesday, January 31, 2012

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