tiina kähö, sitra: cleantech growth - carbon neutrality and innovations driving cleaner business

Cleantech Growth - Carbon neutrality and innovations driving cleaner business

Cleantech kasvuun30th September 2015 Helsinki

Tiina Kähö, Senior Lead

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What do Finnish companies think about carbon neutrality today?

75%consider carbon neutrality as an important source of strategic competitive advantage either now or in the future (Taloustutkimus, 2015).

No clear economic benefits

Lack of funding

Regulation and lack of political support

Sitra • Tiina Kähö • 9.9.2015

Lack of innovations

Obstacles:

38%

32%

27%

26%

26% Lack of information

Development of new cleantech solutions

New business development

Entering new markets

Drivers:Most important

Least important:

Waste reduction

Development of brand image

Compliance with regulation

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Cleantech turns carbon neutrality into business opportunities

Sitra • Tiina Kähö 9.9.2015

3Sitra • 23.09.2014 •

• New jobs• Cost reduction (energy and

resources)• Investment opportunities • Innovations and new

capabilities • New services & new solutions • Competitiveness benefits• Export capacity

Industry benefits• Smart grid infrastructure and

smart metering drives growth in distributed power, energy storage and related services

• The prosumer-oriented business model utilises smart grid marketplace for value generation (similar to e.g. ESCOs)

• Use of big data and network analytics

• Puts consumer in the center of the value creation of energy systems

Growth of prosumer market

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So what about me and my company?

Sitra • Tiina Kähö 9.9.2015

Thank you!sitra.fi/en

Facebook.com/SitraFundTwitter @SitraFundTiina.kaho@sitra.fi@tiina.kaho

http://www.sitra.fi/en/ecology/carbon-neutral-industry