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May 19-20 l Washington, DC l Omni Shoreham
Cloud Computing, Virtualization, and on-demand Services: Trends in the Managed Hosting Space
Daniel Golding
Vice President, Tier 1 Research
Managed Hosting Technology Trends
Managed Hosting Services Evolution
Infrastructure & OS level
Application layer
management
ManagedVirtualization
PAAS, SaaS Provisioning,Integration,
billing
Network& Datacenter
Time and Revenue growth push Managed Hosting Providers upward and outward
eDiscovery Managed Storage
DRProtection Utility
ComputingOn-Demand
Storage
ManagedSecurity
ManagedMail
Amazon S3
Nirvanix
Layered Tech
Evolving Technologies
Evolving Technologies
Managed Database
VMWare Parallels Denali XEN MS Trango Sun
Amazon EC2
Google AppEng
Mosso
Verizon VUC
Colocation
Hosting
Shared Hosting
Managed Hosting
Evolution of Managed Hosting Sector
Major technology Trends Investment in Managed Services
Application Management – CRM, SAP, messaging SaaS facilitation – billing and back-end, app-exchange Managed security, compliance, e-discovery, consoles Managed Database, storage, load balancing, DR
Infrastructure and Cloud Computing Virtualization, Utility computing, on-demand storage Not application isolation nor desktop virtualization Platforms as a Service – hosting the applications/SaaS
Range from social networking, to CRM-centric, to functional
Hypervisor Virtualization Technologies
Bare Metal/Hypervisor/x86Server virtualization Best for dev/testing, virtual desktop, legacy server
consolidation Virtualize access to hardware Each VM has a guest OS less server sprawl
VMARE ESX Citrix XENserver (Linux) Parallels Server Microsoft Hyper-V Trango Sun xVM
Virtual Machines
Bare Metal Virtualization Technology
Platform As a Service
AppsPre -
Production Apps
Virtual Machines
SAAS SAAS
X86 Hardware
Guest OS Guest OS
OS Virtualization Technologies
OS Virtualization Users run just one Kernel/OS at
a time – virtualize access to single OS – meaning less OS sprawl
Good for well powered datacenters, sensitive and numerous apps, workloads, SaaS
Quick provisioning Parallels Virtuozzo
Containers Sun Solaris Containers OpenVZ Unix chroot command Linux V-Server
Operating System Management
OS Virtualization Technology
Platform As a Service
AppsPre -
Production Apps
Virtual MachinesVirtual Machines
SAAS SAAS
X86 Hardware
Evolution of Managed Hosting Sector
End-userApplication
Layerutilization
Traditional
Managed Hosting Services
AppsPre-
Production Apps
Standalone SaaS
SAAS
Virtualization Technology
Utility Computing, On-Demand Storage, PAAS
Integrated SAAS
X86 Hardware
Operating System Management
Middleware
Platform As a Service
AppsPre-
Production Apps
SAAS SAAS
c Data
SAN/NAS/DAS
Operating System Management
Virtualization Technology
Platform As a Service
AppsPre-
Production Apps
Virtual MachinesVirtual Machines
SAAS SAAS
X86 Hardware
c Data
SAN/NAS/DAS
Virtualization Trends
Virtualization is helping to expand cloud computing Virtualization for on-Demand Storage Virtualization for Utility Computing
includes authorization services for particular users or apps
mapping dependencies between services enforcing policies for how services can be
used monitoring performance levels
Automation features Centralized consoles for orchestration provisioning, billing and multi-platform management
VIRTUALIZATION: USER PROFILES
VMware users offering virtual hosting products Verizon Bus., BT AT&T, IBM, Savvis, Terremark, Rackspace
shared infrastructure, Utility computing, cloud computing Struggling with flexible pricing, automation upscale/downscale
SunGard data protection and disaster recovery
Parallels - automation tools and virtualization Rackspace, The Planet, ServerBeach, Dedipower, Hostway
Fewer licenses in datacenters, but many desktop users
UK-based Xcalibre – Flexiscale: utility/shared infrastructure startup Enigmatec – policy based process automation
Virtualization & Cloud Computing
Virtualization in full swing Can be dedicated virtual
server Can be shared grid Automation is key component
Cloud Computing Is a direction rather than
an absolute Managed Hosters are
gradually transitioning to new services
Gap exists between commercial and technical offerings
AppsPre-
Production Apps
Standalone SaaS
SAAS
Virtualization Technology
Utility Computing, On-Demand Storage, PAAS
Integrated SAAS
Is this real or perceived?
??
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CLOUD or GRID COMPUTING?
Not to be confused with SaaS/Apps GoogleApps, Windows OfficeLive, Zoho
run on top of underlying platforms
Grid has many definitions Network of computing clusters whose resources can be
used in parallel; as needed; as a virtual super-processor Intel, Compaq, Sun, IBM - university and medical projects
Cloud Computing Tends to be much more commercial in nature
On demand infrastructure for small/med apps SLA driven Pay by the drink
Cloud Computing Defined
Cloud Computing is highly available infrastructure Public Infrastructure composed of computing power,
storage, security Platforms, software, applications, services reside on
top Immediate availability, ordering, provisioning on the web
Easier and cheaper than deploying it in-house Easily manageable from a single web interface
Partition, synchronize, distribute, secure, store data/apps
Run from centralized deployments/datacenters Supports Platforms as a Service
Real-time accessible and usable across the web Many (often smaller) applications run off more
consistently available resources
Cloud Computing Defined
Cloud Computing: attractive to businesses Pay by the drink - Credit card billable SLA driven
defined response times, immediate recreation of instances, consistent service for all users
Providing easy integration with back-end services Should always be available and self-healing Unobstructive/transparent: client only sees end workload Multi-tenant infrastructure with complete security/privacy Linearly scalable on the fly (up/down) – cost reducing
Note: Enterprise clouds are not included in this discussion
Utility Computing & On-Demand Storage
Two developer driven components of the Cloud Utility computing
Range from minute to monthly provisioning/billing Target is web based ordering + instant provisioning
Should be pay by the drink & include an SLA Should be desktop mountable & immediately available Should have back-end storage and other web services
On-demand Storage Range from Managed hosters offering on-demand
SAN,NAS and DAS - orders possible with seasonal billing Back-up/Protection wins when on-demand storage fails
UTLITY COMPUTING PLATFORM
Amazon EC2 (and Amazon Web Services) Believe cloud is a pricing scheme that packages
storage, compute capacity, database, queuing, messaging services and payment methods to developers
2006 launched elastic cloud computing (EC2) Uses Xen hypervisor for virtualization Supports open Solaris but not windows (no licensing) Elastic Migration toolkit for migrating virtual images
to remote Amazon EC2 Rely on API’s for developer apps User dictates hard drive, memory, and charged per
compute hour Accounting system tracks and manages virtual
resource usage
UTLITY COMPUTING PLATFORM
EC2 wraps nicely into other Amazon Web Services Flexible payment services (FPS)
parameters that govern payment conditions Only in US$ currently – need worldwide currency’s
Simple DB covers 80% of DBA needs - store, index, query a
system Simple queue Service (SQS)
whenever 2 computers need to talk in an asynchronous manner – they can be loosely coupled
Simple storage Service (S3)
Animato (Amazon poster child) Launched on Facebook: 25,000 new users an hour From 50 to 3,500 servers in 2 days (for (750,000 users)
UTLITY COMPUTING: COMPANY PROFILES
SAVVIS' Utility Compute App. platform delivering availability, scalability, flexibility Blade-based servers dedicated to a specific customer Multi-tenant chassis provides provisioning within 5 days Production servers have access to pool of failover servers
Joyent (Startup) Free hosting to Facebook app developers via direct link
Mosso (A Rackspace company) Supports Linux dev languages, Windows platforms, mail Scalable storage, bandwidth, utility compute and requests
UTLITY COMPUTING: COMPANY PROFILES
XCalibre (UK based) Dedicated hoster with Xen based Flexiscale – utility
billable infrastructure for ISV’s – provisioning in <1 min
Sun’s Network.com Pay per use compute utility, with access to published
apps
EMC’s recently launched cloud service SAP – software available on EMC storage over the web
IBM – Blue Cloud Developing hardware/software/service for finance market
AT&T, Verizon Business, Navisite 5 day provisioning for business (security/backend tied in)
ON-DEMAND STORAGE FOR DEVELOPERS
Amazon Simple Storage Solution (S3) Competes on price and brand - Works well with AWS’s Includes desktop backup software, file sharing, flash drive UK 20% more price. Charges for GET/PUT/LIST. Accessible thru APIs (REST and SOAP) No credit cards services. No VMWare support. DDOS attack in Feb.
Nirvanix Charges more, higher-quality offering, better features Includes desktop backup software, file sharing, flash drive Popular Internet Media File System -transcoding media and image
manipulation + good search capabilities New funding = European and Asian expansion data accessible to developers thru APIs (REST & SOAP)
ON-DEMAND STORAGE FOR DEVELOPERS
Layered Technologies (DynaVol) Supplemented by utility computing No credit card sign-up. Aggregated fixed monthly fee. Strong security like the others. NB: Mounts as a File share on a Mac, Linux or BSD
Client Uses existing industry control panels to ftp backup files Not facilities based; Narrower footprint
Rackspace CloudSF In beta; No SLA. Renown for support. Low pricing No gigabyte storage. Access data via API (not http) No file system access = non mountable on desktops. Similar to S3. Good access speeds within datacenter..
ON-DEMAND STORAGE FOR OTHERS
Savvis Utility Storage SAN, NAS, 50GB increments, Utility Backup and Vaulting
SunGard Availability Services “always on” RAID-protected SAN
AT&T, Verizon Business, SunGard, Peer1, etc. Supports, install, configure, manage, monitor the
system All offer on-demand storage from a commercial pricing
perspective. Orderable days/weeks in advance.
EMC - acquired Mozy for backup services Google – back-up services for desktop users Yahoo - elementary briefcase offering
Where are we today
7/10
Storage on Demand
6/10
Utility Computing
8/10
Virtualization
5/10
Cloud ComputingPAAS
6/10
FUTURE WINNERS
Those that virtualize or offer virtual hosting
Those Service Providers that can offer Cloud Services to SMB’s, Enterprises, ISV’s, SaaS provider and the like Fully integrated Platform as a Service (security,
analytics, billing, DB, OS, storage, DR, compute power, troubleshooting of apps) to SaaS, ISVs, SMBs, Enterprises
Or niche specialists in a raw component thereof On Demand Storage to developers and beyond Utility Computing to developers and beyond Other (mobile or VoIP platform)
Questions ?
top related